Japan quake highlights mobile internet efficiency

After each journalist Xu Jieyun from the Shanghai earthquake, mobile new media such as social networks have become a network of messages and solace to the soul. "After the earthquake, people around the first reaction is to call, but can not be connected, send a short message can not be sent out, or issued after the other party could not receive." Shang, who is studying in Tokyo, told the Daily economic news reporter, then found that Twitter, Facebook, Mix (Japan's largest SNS website) can still log on via mobile phone.　　These sites have become an important "lifeline" for the interactive information of many Japanese residents after the quake. In fact, the first time I want to log in to the domestic parents and relatives reported peace, but did not board.　　Finally, Shang said, he made contact with his friends through the local social networking site mix, and then reported peace to domestic relatives. When the new media "lifeline" earthquake occurred, Han Wang's assistant chairman Zhang Lei is in Japan.　　He also found that telephone voice service was not available after the quake, and many Japanese people, in addition to queuing up to use public telephones, also used community networks to publish disaster information and contact relatives and friends. In fact, after the earthquake, the three major Japanese telecom operators DoCoMo, KDDI, SoftBank have limited voice services.　　A number of government agencies in Japan have launched an initiative on SNS websites, prompting people to reduce calls outside of emergency calls and turn to social networks to publish information. "This may be a more economical way of allocating public resources," he said.　　"In contrast to the" point-to-point "nature of voice services, new media such as social networks make it more efficient to publish and share information, Zhang said of the daily economic news. March 14, many parts of eastern Japan began to implement a daily stop power rationing measures 3 hours.　　Zhang Lei told reporters that during the inability to use desktop networking applications, people are more reliant on mobile internet applications. Yukikosuge, the Japanese-born senior of a record company in London, was the first to use Twitter as a new media to understand the disaster and connect with friends and family after a major earthquake. "I initially relied on the traditional media, but Twitter has been the best performance yet," he said. "Japan's Kansai has not been affected by the earthquake, Wood Zhi, a Japanese lawyer in Osaka, has also been watching information from the hardest-hit people through mobile internet social tools, via television and the Internet.　　Wood told the Daily economic news that he was still concerned about the information that was coming through these pipelines, although he did not often use online social services such as mix. In addition to seeking relatives and friends, through this "lifeline" can also provide relief.　　Gaming company CYBERCONNECT2 President Songshanyang also posted the studio address via Twitter, saying his studio, as a temporary refuge, could be open to anyone, with TV, water and food in the studio, accommodating 30 people. Many enterprises are also through this channel feedback information. As for many people's concerns, Nintendogs, a game giant based in Kyoto, Japan"Thank you for your concern, we have no casualties in the earthquake, there is no obvious damage to the building," Tang said in an official microblog. "On the Facebook site, many users tell their friends and family about their location and status, and eight or nine of Twitter's top topics are related to Japan's earthquake or tsunami, and people who have been involved in disaster relief have also posted information via Twitter, such as emergency calls, tsunami alarms.　　, revised train timetable, temporary refuge and other information. In the aftermath of the disaster, the search for help, and the search for loved ones, the social network was also used by the Japanese government and various public service agencies to deliver messages after the quake. Japan's fire department and other disaster relief agencies are in time to open the Twitter account and other information services to provide inquiries.　　Then, yesterday, the Japanese Prime minister's office opened a Twitter account to deliver the quake message. Brad Schming, an analyst at Currentanalysis, calls various social networks "lifelines": "From what I've seen today, social networks have played a big part, not just encouraging people to take action, but also supporting people to help and rescue people who are in distress in a disaster, Let us connect with our loved ones and help us deliver the most selfless and true humanity. "The spread value of multi-level relief Web2.0 in major public events is gradually strengthened in recent years." In the 2008, after Sichuan Wenchuan earthquake, the Internet, especially the mobile internet, showed a powerful ability of information transmission for the first time in the area with inconvenient communication. At that time, many disaster information, distress information through the QQ Group, blog, live video and other channels to get out.　　With the rise of mobile internet, smart mobile devices and social networking tools that combine lbs (location-based services), the power of aid for Web applications is becoming stronger. In fact, websites such as Twitter, Facebook and apps have demonstrated a strong ability to spread as early as last year's earthquake disaster in Chile and Haiti.　　In this unprecedented earthquake in Japan, in addition to social networking, more Internet services have joined the ranks of help. After the quake, Google released a personfinder online search service to help Japanese people who have suffered a devastating earthquake and tsunami. It is understood that the Personfinder website supports languages including Japanese, English, Korean and Chinese, users can query the status of friends or family through the information Panel, the victims can also release their surviving information.　　This service can be embedded directly into the Web site and social network to facilitate as many people as possible to query information. Some companies choose to provide mobile Internet communication means of protection. such as Skype announced the opening of a free call to Japan in the disaster area and Yunnan Yingjiang disaster area telephone services. Spanish company Fon also announced the opening of 500,000 hot spots to Japan for free WiFi access for local residents.　　The free event will continue until Japan's emergency is over. In addition, the Japanese meteorologicalThe bureau also released an emergency earthquake notification of the iphone application, the application can set the earthquake observation site, the fastest will be 10 seconds before the earthquake to inform the earthquake attack. DoCoMo, Softbank, KDDI and other operators have launched a mobile phone "earthquake Revelation Board" services for people to release disaster information, tracing and help.　　In the case of poor messaging, many people use Kik, WhatsApp and other software, through the data service to send text messages, through the Instagram transmission of disaster Pictures, many lbs software to provide positioning services more help, search and rescue provided convenience. Social Internet applications have also become sponsors of charitable donations.　　The US social-networking gaming business, Zynga, joined the Japanese earthquake and tsunami rescue by selling virtual goods to raise 1 million of dollars from gamers like Farmville, a Facebook-stealing game. Developers from China are also joining the ranks. Chinese social game developers are starting to start donations in their "Sunshine" brand game starting March 12.　　According to its information disclosed to the media, the activity started less than 20 hours, fundraising has more than million yuan. Enlightenment from the local application after the earthquake in Japan, China Mobile Internet has also been connected to the global attention, rescue earthquake victims of the wave.　　Sina, Tencent, Sohu Weibo, as well as Renren, happy net and other community sites have become in Japan, the Chinese compatriots and domestic exchange of key pipelines. The data provided by Sina Weibo show that in the 4 hours after the Japanese earthquake, Sina Weibo posted nearly 4.5 million Japanese quake-related microblogs, including 300,000 in Japan.　　By the afternoon of Monday, Sina Weibo had posted nearly 20 million micro-blogs related to the earthquake in Japan, with more than 1.1 million microblogs being sent by users in Japan. The next day after the earthquake, Sina Weibo launched a tracing zone so that users can confirm the safety of friends and relatives.　　As of the afternoon of Monday, netizens issued a tracing microblogging near 300,000, through the platform to confirm the safety of more than 100 cases of relatives and friends.　　Zhang Lei said that after the disaster, China's micro-blog, community and other applications have a good performance, but compared to the Japanese social network and other new media, in the integration of multimedia applications still have to improve. "Mobile TV has a huge amount of application in disaster communications," he said. "Zhang Lei told the Daily economic news, on the streets of Tokyo, at any time to see the use of mobile phone TV to watch the earthquake disaster," while the Japanese application based on geographical services more mature, the popularity of mobile maps and business maturity is significantly higher than the domestic level. He also mentioned that the Japanese government, telecom operators, the media and other public services in the integration of a variety of new media applications appear to be efficient, such as mobile television and television programs can interact, social networking tools on the search for help information on the television screen can be presented; Before the aftershocks, mobile phones, TV, such as multiple screens on the number of 10 seconds to one minute early earthquake warning early pushSend eject.　　Cao, deputy general manager of Sina Weibo, said that Japan is indeed more mature in terms of network infrastructure and mobile Internet applications, compared with the popularity of new media applications such as domestic social tools, "such as micro-blogging products actually arose more than a year ago and need more people to focus on". He also said that in the face of major public events, the combination of new media and traditional media is still to be further enhanced. "In fact, we have been promoting this work, and the integration of the initial results, but how to spread the traditional media and micro-bo new media real-time speed and sharing the breadth of the integration, still need to be further running-in." "After the earthquake in Japan, I and some friends in the industry concerned about the role of the new media."　　"Cyber Dragon Mobile Internet related project leader, senior director He Yunpeng to reporters, they first feel that the intelligent mobile terminals play a huge role, mobile internet and other new media applications will usher in a more vigorous development, how to integrate the realization of more public service will be the next topic."　　In fact, the domestic existing disaster early warning public Information Services mobile Internet applications, such as Fujian four companies to provide the "Typhoon 110" application, can provide typhoon early warning relief information.　　Zheng, vice-president of the company, told the Daily economic news that the typhoon 110 application service originated in 1995, originally based on Web page services, mainly serving government agencies and industry users, since the rise of mobile Internet, began to provide services for ordinary users. Zheng told reporters that the current service users are still mainly industry users, because the business model is still difficult to establish, so has not done what to promote. "We hope that operators can help us to further promote, so that more individual users know and use our services." "For the Japanese earthquake mobile internet social applications, mobile TV and internet television and other new media integration performance, nine City vice president, Wireless division general manager Shen said, three network integration is the future of new media applications, one of the evolution direction, the nine cities in the mobile Internet investment and cooperation with the new television media have layout," We will be committed to this, to help the relevant applications of information access to telecommunications operators and new media areas of television. ”