Japanese Craftsman spirit and Chinese Internet thinking

Source: Internet
Author: User
Keywords Internet thinking
Tags .mall business business is clear company enterprise internet internet +

Is there such a big gap between Japanese manufacturing and China? According to the beauty of the electrical engineers in the confirmation: "Japanese rice cooker liner in the material has a great innovation, boiled rice grains crystal clear, will not gooey." And such technology, we have not yet achieved! "The
is known to be the entrepreneurial spirit that underpins Japanese manufacturing to a leading source of power." In Japan's own words is "the pursuit of their own technological progress, and confidence in this, not because of money and time constraints distort their will or make compromises, only to do what they can recognize the work." Once taken over, even if completely abandon the interests of disregard, but also to do their best to complete. "Unlike the" entrepreneurial spirit ", which is a firm believer in Japan, the Chinese manufacturing industry generally lacks the attitude to delve into maxleaf, but instead is looking for quick shortcuts, such as popular internet thinking, in an impetuous mindset. Many Chinese manufacturing entrepreneurs think of internet thinking as a lifeline, a disruptive change in marketing and a spirit of pursuing product quality like a craftsman. This puts the cart before the horse, making Chinese manufacturing already lost in the mire of Internet thinking.
In fact, the road is interlinked, emerging internet thinking and the ancient spirit of the craftsman, the foothold is to use the ultimate product to meet the needs of users. Lei, the most representative of Chinese internet thinking, has put forward seven words "Focus, Acme, Word-of-mouth, Quick" and the first six words are the core of the spirit of the craftsman.
When it comes to focus, you have to mention the world's oldest family enterprise, "King Kong Group", which was founded in 578, the Japanese company since its inception has been committed to the construction and maintenance of the temple, it is focused on the group to achieve the foundation evergreen. Similarly, the Japanese hand-made also in the carpenter's attention to maintain the attitude of the young vitality, Qiantian County Dgs a traditional old shop "Liju" more than 200 years has been focused on the production of wooden bento box, its superb skills have been the Japanese housewives unanimously affirmed. The purpose of the
focus is to achieve the ultimate in the product. And the so-called extreme is also a process of their own rivalry with their own, always walk in not meet the product status quo, the pursuit of unique road. Mitsubishi Electric in the development of a new rice cooker, the invitation to 3000 people in the whole Japanese sushi restaurant to taste, found the most suitable for the Japanese taste of rice, and then through a large amount of time and energy to study the cooking process of rice, the final selection of the production of rice cooker liner bamboo charcoal material, And then send a few teams in the whole of Japan to search for the most ideal bamboo charcoal raw materials, with 3,000 degrees of high temperature firing 3 months, and finally take the fine to choose the fine flower products into a new rice cooker liner, although the price of such a rice cooker is higher (about 7,000 yuan), But by virtue of the unique performance in the rice cooking has been a hot market.
The real focus on the ultimate product, to a large extent, naturally has a reputation, especially in the social network developed in the present. Japanese rice cookers have done little advertising in mainland China, but still attractA large number of Chinese were snapping up the oceans. On the trifles of Chinese manufacturing in the Internet thinking, even the term "cloud computing", "Internet of Things" as a gimmick to attract consumers, so that it should only stay in the concept. Not from the consumer to see the touch of things to start, did not really spend energy to study the user's pain point, no cost to solve the user's pain point to do everything possible to lead the former beauty of the engineer that sound "such technology, we have not yet achieved" sigh.

from the power of the Japanese craftsmen
since the Meiji Restoration, the Japanese have admired the "Craftsman culture", "the Spirit of the craftsmen" is not only the important support of Japanese society to prosperity, but also a heavy historical precipitation.
Life in the craftsmen some of the effectiveness of well-known enterprises, more is operating their own old shop, immersed in technology, for decades, for the ancient traditional crafts in modern social life to find and inject new vitality. Let's look at the power the Japanese craftsmen bring.
Nagasaki Cake--Sampon

Nagasaki cakes, a cake made of granulated sugar, eggs and flour, were handed over 400 years ago by the Royal nobility of the Netherlands, and passed to Nagasaki, Japan, in 15th century, and became a classic Japanese-style dessert.
Outside Nagasaki, there is a local famous cake shop "Qin Hai Tang". The owner of the store, Sampon, has been making a 60-year Nagasaki cake. This cake only needs sugar, eggs, flour and maltose four kinds of raw materials, Sampon for decades to insist on the use of fresh eggs, maltose only use Rice Yi, and never use preservatives and other additives.
When it comes to how to make the best of Nagasaki cakes with such a simple sample of raw materials, the mountain has one example: when the rest of the store near the Sunday store breaks, the heat of the oven will change slightly as the voltage becomes larger. If the temperature is too low, the cake will be made like an omelette. Years of experience allows Yamamoto to adjust the length of the baking system based on these changes, thus ensuring that the cake is always delicious.
The flavour increases--yong Tian Fu Hao

Xiongben County is located in the flavor and soy sauce Studio "Mountain Shop" was founded in the Edo era, has been 260 years of history. Benefiting from the fertile land and abundant water resources in the region, the crops produced here are particularly sweet, and the flavour is excellent.
Yong Tian Fu Hao, 87 years old, is a technical advisor to the store in the mountains. After the Second World War, Nagata in the Mountain shop under the recommendation of Master, and then focused on the flavor and soy sauce production for more than 60 years. He said that he was almost ignorant of the situation into the brewing world, although there are ready-made textbooks, but some places themselves can not think, only hands-on, solve a question.
At that time, the workshop after many trial and error to improve ancestral process, the production of long-term preservation of high-quality yeast-that is, yeast strong fermentation capacity. But Nagata also found a new problem, that is, yeast has been in the fermentation, the production of good flavor in the store, the fermentation process is continuing, then the customer to get the taste of the hand is probably not the best flavor increased. Thus, yeast with proper fermentation capacity should be produced on the basis of consideration of the increased sales cycle.
This is the spirit of skepticism, the mountain in the taste of the enduring, and Yong Tian Fu Hao I 1995 was named Japan "Modern Workers", is the only western Japan to obtain the award of the flavor and soy sauce craftsmen.
Wooden Bento Box--Lishengjun II

Lishengjun Two, Qiantian County Dgs a 200-year-old traditional shop "Liju" sixth generation of Descendants, 17 times won the Japanese economic and industrial province set up an excellent design award.
Li Sheng Since the age of 18 started making wooden utensils, 1 years 3 months later, father-his master, because of cerebral hemorrhage Hemiplegia, 20-year-old Li Sheng began to bear the father's expectations and family fate. But this craft is not easily can be trained, Li Sheng countless times to his father's utensils to the eyes, and countless times in the father shook his head again. His father is a very insistent person, the Japanese bridge pill good trading company has tried to export their products, considering the export country's humidity than Japan's low, father repeated tests, and finally made a suitable exporter of products.
With his father's spirit of excellence, 46 years, Lishengjun Two painstaking study, not only the continuation of the Li Sheng family tradition, coupled with the changes in the times to join some creative elements, to make the tradition of lasting new. His lunchbox, the box body and the bottom of the connection can hardly see a trace, as if it was made of a whole piece of wood, and this is what he said, "Meet the requirements of the Housewife lunch box." ”
Sushi God--xiao ye er lang

You should remember when Obama visited Japan in April this year to visit the senior sushi shop in Tokyo Ginza, "the number of home Shiro", the owner of the shop is the famous documentary "Sushi God," the protagonist of Xiao-Lang, who is already 89 years old-he spent more than 55 years in the sushi department.
Prepare the daily sushi material, the small wild two Lang will personally go to the fish market selection, all the details must personally. In order to protect the hands to create sushi, never work with gloves, even sleep is not slack. He will adjust the size of the sushi according to the sex, will carefully remember the guest's seating order, remember the guest's left-handed habits, adjust the position of sushi placement. All apprentices start with a handmade towel that learns to wring hot. Step into the process and prepare the ingredients for 10 years before you fry your eggs. This kind of penance the general food spirit far is very human to be able to and.
Persistent achievement Perfect--"few send a house Shiro" only 10 seats, need to advance one months ahead of schedule, the minimum consumption of 30,000 yen (about 1567 yuan)--but you can't order! What to eat that day is decided by the food in the store. Still, people are flocking, and everyone who eats will be tempted to sigh, this is "sushi worth waiting for a lifetime."
Miniature gears--Japanese Street workshop

A grain of rice can be placed under a large amount of plastic gear, of which the weight of one out of 10,000 grams, the medium of one out of 10,000 grams. Do not miss the dusty black spots, they are also gears, 0.149 mm in diameter, weighing only one out of 10,000 grams. Only one company in the world grasps the production and processing technology of these plastic gears. The company is based in Aizhi County, Japan, and employs only 90 people. However, it is these 90 people, the more small gear as a lifelong goal, will devote all their energies to the development of micro-gear manufacturing, now the workshop has become the world's most important precision parts manufacturers. Japan's cars, small to Swiss clocks, the key parts have its products.

Anti-cheat dice--Japanese Street workshop

In Qiyu County, Japan, a 14-person street factory produced a golden-colored titanium dice, which, apart from its rare material, seemed trivial. But the dice are unparalleled. People who have played dice know that because of the different points on each side, the weight of the dice is often biased. The player on the table can use this small difference to control the number of points thrown. The titanium dice at the front of the eye eliminates this possibility. Its center of gravity falls steadily on the central point of the positive hexahedral, the accuracy reaches 99.999999%. The processing of such exquisite, accurate dice, with years of research has been the exquisite metal cutting technology. Only one company in the world has mastered the technology.
Soy sauce--Mogi and Gao Li Home

360 years ago, the marriage of Mogi, Gao Pear Two enterprises created the Japanese family enterprise "tortoise shell million", now shell years income of up to 2 billion U.S. dollars, is the world's first Japanese food seasoning manufacturer and supplier.
Tortoise shell million make good use of their own advantages, with accurate vision long-term investment in biological, biochemical science and technology and engineering of the courage, but also the best combination of enterprise and science. Tortoise shell million since the 17th century Japanese small village-noda brewed soy sauce, through the continuous pursuit of soy sauce manufacturing technology and focus on the industry to now have more than 2000 kinds of soy sauce-related products, become the global manufacturing, distribution and marketing industry leader.

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