Japanese media: Chinese mobile phone or the market of virtual operators sweeping Japan

Japanese economic news October 13 reported that Japan is also emerging virtual operators of Low-cost mobile phones, aeon in early September launched the 3rd low-cost smart phone ALCATEL ONETOUCH. Although the brand name is unimaginable, it is actually a French brand acquired 10 years ago by Tcl, the Chinese home appliance giant. The recent mobile phone market in Japan has been the focus of the cheap smartphones launched by virtual operators, which have lowered their communications fees by renting lines to large telecoms companies. Japan's home appliance chains and Internet access companies have entered the field successively. Data map to observe the launch of the Japanese virtual operators smartphone terminals can be found that China's corporate advantage is obvious. Not only is Alcatel ONETOUCH, in many home appliance chain stores, Huawei's goods are everywhere. In addition, Sony's So-net company also sells ZTE (ZTE) terminals. Chinese companies are doing a good job, said Yong Wang. In the 3rd of the implementation of the mobile phone bidding, Japanese enterprises only risk enterprises to participate in the absence of large enterprises. On the other hand, Chinese companies have taken advantage of the size of the huge local market as weapons, seizing orders at low prices. Previously, the Japanese mobile phone market has been based on the NTT DoCoMo as the representative of the communications operators to establish rules. However, in order to promote communications companies to enhance competition, it is a trend to require communications companies to unlock customers ' sim locks. Chinese companies see this as a once-in-a-lifetime opportunity to risk attacking the Japanese market. Beijing Millet Technology, known as Chinese version of Apple, is also being sent into Japan. Japanese companies are slow to move, said a Japanese appliance chain executive. Japanese companies are wary of entering the lock-free terminal market, taking into account the reaction of communications giants, which could be seized by Chinese companies. Whether this market can bear fruit is still unknown, but from a consumer point of view, if the lack of challenges to the spirit of new markets, in the world market will be difficult to survive.