Japanese media: Haier pushes small refrigerators to solve the needs of single group household appliances

"Bachelor" in China is the highest mirror rate of hot words, in Japan is a social phenomenon. It is reported that the increasing number of single people has affected the local consumption trend. In the case of household electrical appliances, with the increasing number of single people, suitable for small room use of high convenience, light weight, multi-functional small household electrical appliances has become the mainstream trend of Japanese market. The phenomenon of singles, which has been popular in Japan for a long time, is becoming more and more fierce. A growing number of women in Japan are not interested in getting married, and a new generation of young people would rather be celibate than marry and have children, according to a recent report by the British Observer. According to the study, 18-34 unmarried people in Japan, 61% men and 49% females were single, up 10% from 5 years ago. According to Japan's National Institute of Social Security and population research, the previous year found that the Japanese people under the age of 40 to traditional male and female communication gradually lost interest, single number soared. With the "single clan" becoming a social phenomenon, their life problems have been widely concerned by the society. In terms of the Japanese living environment, the living space of big city workers is not large, single people's life is more limited, they are faced with how to buy a full-featured and small and convenient home appliances and other distress. In this social context, to provide single users with their needs of products has become the focus of research and development of home appliances enterprises. Previously, Haier in the local launch of the "personal laundry" of the small washing machine, the single group is widely welcomed. According to local media reports, Haier in the creation of user needs in the forefront of the industry. According to the Japanese home appliance industry Comprehensive website Appliance Watch reported that recently Haier specifically for the Japanese single family to create five new refrigerators. These five refrigerators are designed according to the size of Japanese rooms and the lifestyle of single families, ranging from 40L to 168L, and the energy-saving and convenience of refrigerators are also significantly improved. It is reported that in Japan, people choose to buy home appliances products are very important to energy-saving effect, even in the purchase of future costs to be counted. Especially after the earthquake power resources in Japan, people are more inclined to choose energy-saving products. Haier these five refrigerators in energy-saving, mute and other functions have been upgraded, fully catered to the needs of Japanese users of life. The relevant personage analysis thinks, because can grasp the local user's demand accurately and quickly launches the innovation user experience the product, Haier and so on foreign brand in the local competitiveness is improving unceasingly. Earlier, the Nikkei technology online has reported that Japan's white goods market is changing dramatically. Overseas manufacturers ' products have occupied a corner of the Japanese home appliance stores, and the overseas products supported by consumers are gradually showing their dominance.