Japanese media highly appraised the end of the era of the Chinese manufacturing overseas sales

"Japan's economic news" August 26 reported that Millet Technology's chairman and CEO Lei pointed out that the 2014-year target is not less than 60 million smartphone supply. If this goal is achieved, it will be 3 times times more explosive growth in 2013. Sales will exceed 10 billion dollars. The establishment of only 5 years of enterprise if the 10 billion dollar club, will be known as the world's industrial History of the feat. Chinese Apple chasing Samsung because of its rapid growth momentum, superb marketing tools, millet is sometimes referred to as China's apple. Observation of its actual situation can also be found in Chinese enterprises millet unique. Lu Jinghu, an industrial research analyst at China research firm Eric, said that Millet is a company with very obvious internet genes, and that it is quite different from other smartphone companies in China. Lei has been in charge of the management of Jinshan software of China's large enterprises engaged in security software development. The 7 co-founders, other than Lei, have long served on internet companies such as Google and Microsoft. Compared with Huawei, which started from commercial communications equipment, and Lenovo's diversification from the PC sector, the path of millet has been quite different. Millet's internet gene has been highlighted in marketing methods. Information on new products and promotions has been posted on Twitter, attracting twenty or thirty-year-old young people to promote their popularity. Recently, in Baidu published smartphone brand popularity rankings, Millet often compete with Apple for the first throne. Millet products about 70% through their own E-commerce website for sale. By the end of June, China's internet users had reached 632 million. Millet made full use of China's network environment. But even without millet, there are other Chinese companies that have risen. Compared with the global share data of 2012 and 2014 4-June released by the state technology, the number of Chinese companies entering the top 10 has increased from 4 to 6. The two main reasons for China's manufacturers to realize the leap development What are the common features of China's smartphone makers ' growth? Linda Sui, an analyst at Strategy Analytics, a US research firm, said it largely benefited from the popularity of basic operating system (OS) Android and the 2 factors that shaped the smartphone supply chain at the heart of Taiwanese companies. The first is the operating system. Compared with the 2012 rankings of global smartphone makers, the top 10 smart-makers in 2014, Finnish Nokia and Canadian Motion (RIM, now the BlackBerry), were missing. Nokia and Rim, with their own OS Symbian and BlackBerry, have some clout in the early smartphone world. However, the above 2 types of OS are not exposed to the charging OS. Google's free OS Android is what makes China's smartphone makers leap-forward. The rapid popularity of Android systems from around 2009 has greatly reduced the threshold of access to the smartphone market from the software level. From the 2014-year smartphone global share of different OS, platoonOf the top 10 smartphone makers, with the exception of Apple's iOS, the rest uses Android. Although iOS is not open to the outside closed systems, but in music, such as the transmission of autonomous Services, iOS successfully retained a certain user. Smart-phone users who are accustomed to Android are less likely to switch to other vendors ' products. Because Samsung is in the same Android camp, it has to compete with Chinese manufacturers. The executives of Japan's electronics components manufacturers, which deal with global smartphone makers, are analyzing this. So what does the smartphone supply chain at the heart of Taiwanese companies mean? An inspirational material for thinking about this phenomenon can be obtained from the press conference. Lei said in the press conference, Millet has 500 suppliers, especially want to thank 4 of them. The big screen behind Lei shows the trademarks of 4 suppliers in Japan, the US and Taiwan. Chinese companies are responsible for marketing, while overseas companies are responsible for foundry production. This is completely different from the industrial division of labor in the past.