Japan's economic news: China and Korea play more powerful games or overtake Japanese games

According to "Japan's economic News" March 9, Tencent, NHN Entertainment and other Chinese-Korean gaming companies are increasingly influential. In emerging markets, the growing popularity of smartphones and personal computers and the expansion of the online gaming market have become the driving force behind the rapid development of Chinese and Korean enterprises that have already been leading the field. Japanese gaming companies, on the other hand, have been hit by a shrinking domestic market and are busy opening up business in emerging markets. But the expansion of China-South Korean companies ' share of the game market is affecting the plans of Japanese companies. "Whether to go to Central and South America, or to India, you will see Chinese companies," Square Enix (Square Enix Co. Ltd.) The company's growth market is also the general manager of the department to conceal his surprise. Although the company is working with local companies to develop mobile games, but the Chinese and Korean companies also launched a local offensive. In the Japanese enterprises immersed in the high performance of home gaming machine competition, China and South Korea gaming company with the PC stage, has built a huge online game market. More than that, companies in both countries are now starting to push the smartphone market. The popularity of PCs and smartphones in emerging markets is much faster than in Japan's home gaming machines. Chinese and Korean enterprises are gongchenglvede in the local market with the accumulation of weapons. Tencent accounted for more than half of China's online games industry development momentum is good. Only 2013 from 7 to September, sales rose by 35%. In addition to the growth of domestic business in China, the rapid expansion of its overseas business has also made great contributions. South Korea's online gaming giant NHN Entertainment is also expanding its smartphone gaming business and maintaining a solid business base in Asia. January 30, in Nintendo's business policy statement, the Rock Iwata president of the emerging economies to explore the market, said, "for many customers in the new market, the game hardware, software prices are difficult to accept." In Japan and Europe and the United States market, home game sales slump, performance continued to decline. So opening up the markets of emerging economies is one of the pillars of reviving operations. To that end, however, there is a need to make significant adjustments to previous strategies. The key to the problem is the price. In the past 10 years, the high performance of home game consoles has pushed up production costs, and its ripple effect is that sales prices, including software, have increased dramatically. While this has little impact on the fanatical fans of the developed world, in emerging markets where purchasing power is relatively low, exorbitant prices are bound to add to the difficulty of opening up the market. Nintendo plans to adopt a policy of reducing the price of gaming machines and software in emerging markets after 2015. For Japanese gaming companies, developing markets in emerging markets has become a priority. Sony has been producing game consoles PS3 in Brazil since last spring. The sales price was lowered by 30% and the new model PS4 was sold in November of the same year. Especially among the wealthy in Central and South America, the enthusiasm for buying home gaming machines is high. For this reason, Square is also considering the development of local language version of the game software. With economic growth, future market size is expected to expand further, but to achieve this goal can not only use the usual practice. PCs and Smartphones are becoming popular in emerging countries, and internet construction is accelerating. Competition among countries around the game will also change dramatically. In the gaming industry, Japanese companies are in dire need of changing the pace of globalisation in a secluded corner.