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Japan's online shopping market to mature

Source: Internet
Author: User
Keywords Internet E-commerce Japan market
Tags data internet internet + internet users market online online shopping online tourism
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According to BakutenQ1 earnings data, 2008 Japanese E-commerce size (including online tourism) reached 29.3 billion yen (3.1 billion U.S. dollars), annual growth rate of 14.8%, the 2010 Japanese internet users are expected to reach 93.4 million, become the world's third.

According to Marsh's research data, 96.3% of Japanese internet users had online shopping experience in March 2010, while data showed that 68.9% of online users chose to shop in Rakuten, while online users who chose Amazon shopping were ranked second only 38.1%,amazon. yahoo!shopping (soft silver) selection rate of 34.3%.

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