Japan's overall rout: Sony to consider a substantial reduction in China's smart machine business

Beijing time September 19 morning, Japan's Kyodo news agency reported that, due to the growing rise of Chinese local manufacturers, Sony (18.04,-0.84,-4.45%) Company believes that smart phone sales are difficult to increase, so plans to significantly reduce the related business in China, and the future may even exit the Chinese smartphone market. Smartphone sales are not ideal, the main reason for Sony's huge losses in fiscal year 2014. In a statement released on 17th, the company said the mobile communications sector in fiscal year 2014 would lose about 180 billion yen. In July Sony had cut its smartphone sales forecast for the fiscal year from 50 million to 43 million units. China's local manufacturers of Millet technology and Lenovo Group, such as Low-cost models for the rapid development of competitive weapons, is gradually ranked in the world's first Samsung Electronics in Korea to form a threat. Sony's current strategy is to inject cutting-edge audio-visual technology into smartphones. However, Chinese manufacturers are also strengthening the research and development of high-performance models, Sony believes that even the active investment in the Chinese market, it is difficult to disrupt the home advantage of local manufacturers. According to Canalys, an IT research firm, the Chinese market's smartphone shipments were 108.5 million in the second quarter of 2014, accounting for 37% of global shipments. Sony was not among the top ten. Shepherd)