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I belong to the medical profession of the network marketing. To now hands of Hangzhou Red House Maternity Hospital has also done more than a year, time is not very long, but in the work of the combination of their previous work experience in the network, the medical profession, especially the hospital website marketing some experience and share.
Now, the real involvement of Professional hospital website Network Marketing concentrated in some private hospitals, these hospitals compared to some public hospitals, lack of technology and capital, but visibility and credibility. Through the network marketing this pattern, the private hospital gradually obtains the public the trust. So what are the necessary conditions for a hospital's online marketing?
First, you need to have a professional hospital website. The site is a hospital based on the network of a window and façade, visible Web site in the importance of network marketing occupy. A professional website must be based on the professional planning to optimize the art of the Foundation, the site to the atmosphere concise and practical, I have seen many hospital sites, comprehensive hospitals are blue, gynecological plastic and so are all pink, so that viewers create visual boredom. To see the problem from the perspective of the viewer (ie, the patient). The patient browses a website, need only three: 1 website gives me the feeling is very formal, very professional. 2 Site navigation is very clear, it is convenient to find the information you want to know. 3 Find the information you want is very substantial, very helpful to yourself. According to these three requirements, the first site in planning layout and typesetting should be based on professional and experience degrees, followed by the head and left division navigation, the head can be the department, the side can be disease, depending on the situation. The topic section column appears according to the important degree of the hospital department. Do not put too many business through the consultation window, some of the site in the middle of a large, floating around two small, sidebar side of the fixed, the page is almost occupied by business. Another problem is that pop-up business through the page is too large, pop-up frequency is too high, get rid of, I was sick, I just want to see how the information is going on, don't disturb my good. Finally, the bottom of the site, you can put a simple navigation, and then write to the hospital bus lines. About the site this piece I write more, in fact, is just about to say a bit, because it is really important, it is behind you a series of marketing premise and foundation.
OK, now we know, our hospital technology is very cow, hardware facilities are very cow, our website is also very cow, we can straighten up to promote the. What are the promotional tools? This seems like a cliché, blog forum tag favorites Signature Soft mail SNS and so on and so on, because the means is these, we all know how to do, in fact, these methods seem simple, but each pull out is a science, here I each item is just a word to add, Blog: can be the name of the hospital Department of Disease experts to classify registration, registered blog based on the weight of each registration, all the blog to form a whole internet. Forum: This thing can not be too straightforward, to soft and common sense knowledge primarily, in giving you help at the same time to do the link, and to take it, must first. Tags and favorites: In addition to the site's website and name, do not forget each article you feel good articles can be taken out alone to submit. Soft Wen: First to complement the language, and then to see more ads, in short, is a principle, do not dream of writing a other people do not see the soft text, we have to write other people to see and say is soft Wen also agreed. Mass: This I a not very good meaning, the back of the skin gradually practiced out also nothing, so the premise to be thick-skinned, find some explosive attractive things, hiding the issue of a tuck, in short is to see the message prompted can not help but see the climax of the end, to know how, to come here (your site) to see. Other methods include: Business through IP interchange, advertising exchange, for the characteristics of the hospital department or disease kind of specialized to do a portal site, so that the key words easy to do, but also easy to obtain effective flow, and then divert the flow of traffic to the hospital website and so on, the method of their own development, useful on the line
Unconsciously said so much, in fact, still do not do, there are a lot of not finished, but I believe we all know that the medical industry competition is very fierce, the means and methods of promotion can not stick to the past, only continuous innovation and try-summary-implementation-summary-implementation, and then find the most suitable for their own methods.
On the network marketing experience and methods also hope that the experts to exchange, my QQ515878478, is currently in the promotion of the site: Hangzhou Red House Maternity Hospital www.hzhfz.cn also hope that experts put forward opinions. Actually is the ad, everybody forgive me.