Jeff Bezos himself presided over Fire Phone's launch today.

Jeff Bezos himself presided over Fire Phone's launch today. Fire Phone is equipped with a 4.7-inch 720p ISP display, 2.2 GHz Qualcomm Quad-core processor, Adreno GPU and 2 GB RAM. In addition to the rear main camera of the 13 million-pixel f/2.0 aperture, Fire Phone has set four infrared cameras for face recognition and 3D effects, as previously exposed.

The so-called 3D interactive interface is more embodied in the dynamic perspective of the technology, specifically, through gestures and head tracking to provide users with "immersive" operation experience, such as tilt the phone call out menu, article content automatic scrolling, of course, and shopping when the product 3D Effect.

For Amazon, Fire phone is far more than a smartphone, but a deep integration of the Prime ecosystem's mobile terminals.

In the living room Fire Phone can work perfectly with Fire TV, achieve multiple screen functions and access to screen information (Ray) and other interactions, as well as background smart buffer you may be interested in the screen content (ASAP function). Prime Video and Prime Music provide sufficient content support. In electronic reading, Whispersync can provide a smooth transition experience between reading and listening to the content of the book. The artificial customer service Mayday, which has recently become the lead of Amazon's advertising, is also rightly packaged. All photos taken by Fire Phone can be synchronized to the cloud for free, full resolution and no space restrictions.

But what really makes Fire phone a feature of Amazon's phone is the so-called Firefly technology. Bezos says Firefly can identify more than 100 million items, whether it's music, video, food, or clothing, just scan the items you're interested in by using a mobile phone, and Fire phone can give you the option to buy it right away. In addition, Firefly still saves all your scan records. On the demo stage, Bezos uses a few everyday items to demonstrate this feature, and Firefly can almost instantly identify the results. In addition to identifying goods, Firefly can also be used to analyze other information in the real world, such as telephone numbers and signage, through the demonstration results, the effect is quite good. Amazon will open firefly to developers.

Fire Phone's scheduled starting from today, the official listing will need to wait until July 25. At&t is the Fire Phone's only partner, the GB version of the two-year contract price of 199 U.S. dollars, GB is 299 U.S. dollars, a random gift of a year Prime membership (99 U.S. dollars). Users can purchase a contract-free version of the machine directly through the Amazon, the price is 649 U.S. dollars and 749 GB.