Jeff Bezos issued a letter to shareholder

Absrtact: Amazon founder Jeff Bezo released his 2014 shareholder letter today, in addition to counting the development of traditional businesses such as Amazon Prime,fulfillment Center, mentions fire TV, drones, day service Amazon Fresh and other new business situations. To

Amazon founder Jeff Bezo issued a 2014-year shareholder letter today, in addition to counting the development of traditional businesses such as Amazon Prime,fulfillment Center, mentions fire TV, drones, day service Amazon Fresh and other new business situations. The following is a summary of what is important in the letter:

Amazon Prime

Amazon Prime, which offers two days of free service for all Amazon official sales, and a free lease on some Kindle e-books and movies, remains Amazon's trump card, even if it has risen to 99 dollars/year. Amazon Prime now has tens of millions of users, providing free delivery of more than 20 million items in two days.

Fulfillment Center

Fulfillment center, all over the United States, has been the key to Amazon's fast shipping and delivery, as well as a warehouse, logistics center and freight transit. Amazon currently has 96 seventh generation Fulfillment center in the United States, with 280 software to improve the operational efficiency of fulfillment center.

Amazon Cloud Service (AWS)

AWS has 280 major functions in 2013, almost one times more than 2012 years. Currently, AWS has set up server groups in 10 countries and regions around the world, including China.

Fire TV

Amazon's set-top box, Fire TV, is on sale this month, providing users with more than 200,000 films and TV dramas from content providers such as Netflix and Hulu Plus, in addition to their own prime Instant video. In addition, Fire TV can be used to play games, support voice control, price 99 dollars.

Amazon drone

Beozo said in the letter, "Prime Air team has tested the 5th, 6 generation of unmanned aircraft, is currently in the 7,8 generation of unmanned aircraft research and development phase." ”

Amazon Fresh and Day delivery

Amazon's fresh products are served on the day Amazon Fresh has been operating for 5 years, and the city of service has expanded from its original Seattle to Los Angeles and San Francisco. In addition to providing fresh delivery on the day and early morning service, Amazon also offers more than 500,000 kinds of goods delivered on the same day and instant delivery at the experimental restaurant. The current cost of Amazon Fresh is 299 USD/year.

In addition to the current development of Amazon's summary, Bezos also mentioned some interesting content to reflect Amazon's corporate culture:

Provide severance payment for departing employees

Bezos from the monopoly footwear Zappos Company, to provide 1000 to 5,000 U.S. dollars of severance payment. After a year's work, leaving can get 1000 dollars, each more work more than 1000, 5,000 dollars capped. Bezos says the move is to drive employees who do not want to continue working in Amazon, rather than continue to plunderous.

Mayday of bedtime Stories for users

Mayday is a manual assistance service for the Kindle Tablet series, where customers can talk to Mayday technical guidance by clicking on the Mayday button on the Kindle tablet to answer questions about how to use the Kindle tablet. Interestingly, however, 109 customers asked Mayday to help them order pizza,3 customer requirements Mayday tell them a bedtime story, Mayday for 44 customers sang a birthday song, the customer for Mayday sang 648 times serenade. Obviously Bezos wants to use the example of Mayday to change the image of Amazon as an efficient and ruthless enterprise.

At the end of this letter to shareholder letter, Bezos attached his famous 1997 to shareholder letter to emphasize that Amazon is still focused on long-term development rather than the immediate petty.

Interested students can view the full version of Jeff Bezos 2014 to shareholder letter.