Jego failure: The inherent system has become a stumbling block for operator innovation

Defeat Jego, neither from the OTT manufacturer's external competition, nor the regulatory authorities, but the jego of the mother-mobile internal opinion disputes. If Jego for internal reasons of China Mobile to see death, indicating that operators closed operating mechanism has become a stumbling block on the road to innovation. And if the internal barriers cannot be cleared, the competition of operators against Internet companies will be a talk

The birth of less than one months of Jego has lost the confidence, not war and defeated.

In the early hours of June 22, Jego official website issued "about Jego products to suspend the use of new customer registration," said, "because Jego network is designed for roaming and overseas customers, network and node are overseas, and jego products and systems are still in trial tuning stage, China Mobile International will suspend the registration of Jego new customers since June 22, 2013 and temporarily close the Jego and Jego audio and video telephony functions between mainland Chinese customers in mainland China. ”

China Mobile International said that during the commissioning optimization phase, the company will continuously improve product stability, add new features, optimize the customer experience, and will be notified when the product is officially online.

In fact, regardless of whether the Jego is temporarily suspended, no matter when the new product officially on the line, the internal turmoil, the Department of wrestling enough to let Jego in the beginning of a passive and difficult to roll over. According to disclosed that, because of China Mobile various departments for Jego attitude is not uniform, just launched Jego will be temporarily suspended.

Defeating Jego, neither from outside competition from OTT manufacturers, nor from regulatory meddling, but from the Jego's mother, the internal dispute over China's move. If Jego for internal reasons of China Mobile to see death, indicating that operators closed operating mechanism has become a stumbling block on the road to innovation. And if the internal barriers cannot be cleared, the competition of operators against Internet companies will be a hollow talk.

A short-lived omen.

Maybe Jego was born short-lived. At the end of May this year, China Mobile International announced to foreign media that China Mobile's self-developed mobile VoIP and Instant Messaging application Jego on June 1 at the App Store and Google Play.

It is noteworthy that the OTT application, which is regarded by the industry as "a possible revolutionary product of China Mobile", is not launched by the Chinese mobile Headquarters (ie, the mobile group), but by the China Mobile International Corporation.

This is a rare way for China Mobile to launch its products. Prior to this, China Mobile's major product launches for domestic and overseas users (excluding products that were not included in some provinces and cities) were often uniformly manipulated by the group.

Not only that, China Mobile group's extremely low-key attitude towards Jego is also puzzling. After the launch of the new product, China Mobile Group Corporation did not do any propaganda, explanation work, even some criticisms of the industry, look at the decline are only cold treatment.

According to Chinese mobile insiders, China Mobile group's propaganda to the jego to take a low-key approach, because the company's internal to the release of the product has been a dispute.

It was revealed that Jego's prototype was the PTT (push to Talk) business, which was launched in Beijing many years ago, that the business used on mobile phones could be "one-to-one" or "one-to-many" as fast as using a walkie-talkie. At that time, the business was mainly to provide group paging service for Olympic volunteers, but after the Beijing Olympic Games did not carry out commercial promotion.

It is reported that the business did not get commercial promotion after the Olympics, because China Mobile does not want to use this to impact its own voice and SMS business, later, the business only in the China Mobile Research Institute of "minimal scope" follow-up study. However, in the end, China Mobile International Company in the original embryonic basis for renovation, improvement, packaging, "Jego" for the name of the overseas market.

Jego on the line soon after, China Mobile internal disagreement. Sources say that this divergence led to the birth of the Jego was temporarily suspended.

"Self-revolution" rout

Even if the jego has not been temporarily halted, the internal wave of the storm is enough to let the jego of the full moon depleted, not war and defeat.

The objections from China's internal movement suggest that if a wide range of commercial applications are promoted Jego, then China Mobile's own voice and SMS business will be hit, which is tantamount to breaking its own sources of work. But the support view is that Jego is the starting point for operators to find a survival after being marginalized by mobile internet companies.

At the beginning of the Jego, the user experience of the Skype-like product was not good, but because it could call the Internet, the industry saw Jego as a "self revolutionary" product of China Mobile.

At that time, the industry considered the revolutionary significance of Jego mainly in two aspects. Firstly, it is the first mobile Internet VoIP tool launched by telecom operators in China, which was previously banned by internet companies for VoIP networks. Second, in the micro-letter and other OTT applications to operators of SMS and voice business impact and subversion, operators rather than by revolution, not to subvert themselves, to find a new survival, and Jego may become the beginning of the self revolution.

Revolutions always have two consequences, or victories or defeats. But unfortunately, internal disputes to launch less than one months of Jego has not yet time to improve, not until the market test, almost to "see the light die."

A glimpse of the whole body. The fate of Jego once again confirms the fact that, while domestic telecoms operators have been talking about "going telecom" for years, but the inherent mechanism, the system determines that they can not break the shackles, there is no courage to create a like QQ, micro-letter as a strong competitive Internet products, that year's letter, Today's jego are examples.

More importantly, this large central enterprise departments wrestling, internal disputes has become a stumbling block on China Mobile Innovation Road, it is difficult to like internet companies with a real market-oriented thinking to deal with internal contradictions, the operation of an innovative product.

In the micro-letter and other OTT business services to the operator voice and SMS business impact, substitution or even subversion, China Mobile has not been able to use the same kind of business, such as flying to fight back, and Jego this "birth of the first experience is not good but there is room for improvement" new business is likely to open If China Mobile is swayed by the outcome, it will end up in the squeeze of internet companies, short.