Jerry Mont: Can you hype up your site?

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A "Jia, your mother called you home to eat" can make some sites overnight fame, "brother is just a legend" is only a word in a forum, now also become the Internet Hot mantra, your site can have such a chance? or can you create a popular classic that will benefit your site? ?

First of all, let us analyze these network classics, take Jia event as an example, "Your Mother shout you go home to eat" this sentence originally really very simple, just smalltalk in the ordinary but a sentence, but this sentence is popular at the beginning, this sentence is the background. After Blizzard's end of World of Warcraft this year, many obsessed gamers wait for the new operator NetEase to run, and in this vacuum, countless followers of Warcraft are filled with loneliness. This is the big background of the story, in this context, thought the player to "Jia, your mother calls you go home to eat" as the title, "RT (such as the question)" for the content in Baidu Wow Bar published a post, just a day was clicked on the 710w and 30w of replies, this has to be a miracle, Many people may see this post, do not know Jia for who is also, Baidu know, Sina love ask questions and there are some disguised as Jia Mom, Grandpa, Grandpa's people also for the rapid spread of this event played an indelible role.

To sum up, the following points are important factors contributing to the Jia Miracle:

1, the popularity of World of Warcraft, World of Warcraft, such as the game referred to by the majority of players to stop running the process itself is a major event on the internet this year.

2, crazy players, understandable, wow is really a good game, this led to the players almost crazy obsession, all of a sudden stop operation, which makes many players difficult to accept, the habit of daily on-line no, the remaining only endless loneliness, borrowed at that time another popular network language "brother back is not affixed, is lonely "This loneliness erupts, and what miracles can be produced.

3, the Netizen's curiosity: Participates in this event, whether is the spot post or the reply, I believe that are not all Warcraft players, you can say that a large number of people are not gamers, and even a lot of people even this kind of online games have not played, their participation only because of curiosity, fresh, stimulating, feel fun, in other words also called the follow.

4, media promotion, the media are biased in favor of eye-catching events, such as good material, of course, can not let go of the trend report.

Then there is the constant cycle, which leads to a common post into a miracle. We may find it hard to believe that we can do this, after all, Blizzard is not a daily transfer agent, but through this thing, we can learn from it?

First, a high degree of insight, which is very important for a professional marketing experts, I have also planned a few network hype time, although not like Jia time so large impact range, but in a small area can be counted on quite successful, like Dell, Lenovo such a well-known enterprises of the regional hype we also often do, for these big customers, they need to be in a sensational event occurs, we have to be the fastest speed to find and quickly adopt promotional measures. Advertising that is linked to a hotspot event will undoubtedly be the most successful.

Second, the ability to quickly find things connected, anything is related, but there are some things we need to explore, like the Jia event to eat with the game, the same, now if we want to build a station system and the National Day Parade link, how to relate? Let's take the Biweb station system for example, We can write this, title: Biweb National Day Grand Parade content: Biweb as an excellent building station system, in order to celebrate the birthday of the motherland, the introduction of luxury portal system, Granville guest system, blog system, and further enrich its product line, with its excellent load capacity and flexible and free architecture waiting for each user's review.

Of course, this is only a way of thinking, we can be more relevant on this basis.

Third, grasp the curiosity, everyone has the fresh things full of curiosity, eager to understand the instinct, if I send a "cool template-unmatched exquisite Web Template Paradise", then we will certainly go to ask: Cool template (cooltemplate.cn) is what, and then go to the network search, Then go to a look at what, so the flow of the webmaster where to do the internal strength, firmly grasp the psychology of visitors, this is very important.

I believe that if you can master the above three network marketing promoter must have the skills, play their imagination space, will your website hype up is not a problem.

Source: Jerry Mont Column (http://bbs.biweb.cn/forum-25-1.html) reproduced the source.