Jerry Mont: From "Learning easy" to see the application of open source construction site Products

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Not long ago, learning Easy Education Network (xueeu.com) CEO Wang always contact me, let me help him analyze their website optimization details, the site of the early venture capital investment is very large, advertising investment will be quite rich, but as a plan to play the first communication platform for Chinese education and training portal, Learning easy to SEO is also very important.

I looked at the structure of their website, the architecture is the use of the biweb I introduced to you before the station system, the page and function is very exquisite, SEO aspect, first I look to the homepage carries on the keyword optimization, the key word optimization first must consider the correlation, the study easy home we use is "the education net, the training net, Training courses, learning materials, recruitment centers, training forums, the keyword is not piling up, and the relevance is very good, search engines can directly understand this site is what type, what function, can be at a glance. Website title and content also need to do appropriate, we use the "China Education and training first communication platform", someone to say, you used to not talk about headings need each keyword with ' | ' Separate, here I want to say is the title optimization method is not absolute, such as learning easy this big portal platform, need to build a brand, because their main visitors are not from the search engine, just as Sina, its home page title is ' Sina home '. So we have to do the optimization of the title of the need to do relevance optimization.

(Figure 1, home source code screenshot)

Then I read the Easy section page and opened the source code for the training course, as shown in Figure 2:

(Figure 2, training course source code screenshot)

With the home page used a different keyword, and the content is pertinent, have a friend to ask, why finally want to add a "Learning Easy Education Network", this is a skill, the purpose is to let search engines come to visit the time, first understand the specific content of this page, and finally remind him that this site is learning Easy Education Network, This gives the search engine the feeling is clear vein, organized clearly.

The above section is just to give you an example of my optimization, of course, here is worth mentioning is biweb such a high-end business intelligence station system in the optimization of the kungfu is indeed very good, each column can be different title, keyword optimization, and its site within the chain function is also quite excellent, Background to specify the key words within the chain settings, the entire site content as long as this keyword, automatically add this site link, which is very beneficial to the search engine.

That after the optimization, one months after the flow of easy to excellent, click rate?

Let's take a look at Alexa rankings.

As you can see, after the optimization of the learning site clicks and traffic rise very quickly, Wang always told me that its website's independent IP traffic has reached 4000, the current ALEAX ranking has climbed from one months ago more than 1 million to 400,000, and nearly a week ranking is more than 90,000, I believe, According to this momentum development, in addition to its later advertising promotion, learning Easy website will soon become an influential educational communication platform.

Given the example of learning to be gifted, this means that the site optimization method is very important to choose a good open source to build the station product is also very important, now the market excellent open source software, such as biweb,dedecms,phpcms and so on, each open source software has its own characteristics, but the key is to pay attention to their own optimization principle, After all, optimization million change in which, if the open source software has related functions, direct application, if there is no such function, we must learn to modify the template, manual optimization.

Finally, I hope that every webmaster site traffic can be like learning easy to grow rapidly.

Article Source: Jerry Mont Column (http://bbs.biweb.cn/forum-25-1.html)