Jerry: Segmentation game Market is the trend of the future

(More Game Network July 29 news reporter Shije) target software is the Chinese gaming industry's veteran enterprises, from a stand-alone era is the Chinese players familiar with the game development enterprises, since the 2000 transformation and development of online games, "Heroes", "Qin Dynasty World" has also been the players and industry recognition and praise, nearly two years of new products "MKZ"　　Also achieved good results, and "Heroes 3" is the attention of the players. Target Software Vice president Jerry at the eighth session of ChinaJoy, the reporter was privileged to interview Mr. Jerry, vice president of the target software.　　In the interview, Jerry revealed that "Heroes 3" will be sealed at the end of this year, when the "Heroes 3" the world's more information will be revealed to the player one by one. Jerry to reporters that "rich dream" is the target software is currently developing a class of Monopoly cartoon casual game, unlike the Monopoly game, the "Rich Dream" has more gameplay elements, from the screen and play more overwhelming advantage, it is not only a Monopoly game network version, It favors the entertainment and growth of the player. Jerry revealed that "Rich Dream" in the interactive friends have done a lot of expansion, and joined the task system, PK mode and Boss mode, players can not only compete with each other in the PK, but also to collaborate against the Boss,boss War model similar to the single monopoly of online confrontation computer mode, but the The Boss in the millionaire dream is more cunning and powerful.　　Jerry also said that in order to take care of the needs of many players, "Rich Dream" also contains the classic "Tycoon 4" mode, whether the player is inclined to leisure or PK, can find their own game mode.　　When talking about the game market, Jerry to reporters, segmentation is the trend of the future, each player's tastes and hobbies are different, in the current player's basic needs are met, but also to meet the needs of a deeper level of demand, subdivision is the inevitable result of the market law, and in the market segment there is a blue ocean to be found. Jerry finally told reporters that players love for the game experience and the need for a sense of the current obstacles in the hardware, online games unlike stand-alone, in order to take care of the general needs of most players, only to do in line with the general hardware configuration of the game products. The purpose of the software and Nvidia is to meet the needs of players, reduce the hardware requirements of the game and improve the performance of the game. (Editor/Yoon-an)