Jews 12 rules of money: small profits but quick turnover is a stupid way

"Either sell more products to the same person, or sell more people the same product" is the Jewish distribution law, the truth of the marketing, the Jewish commercial law has many views, such as "small profits but quick turnover" is stupid, to target women (diamonds, jewelry, clothing, etc.), deposit seeking not cost-effective, the most profitable venture capital, To give up a lot more than patience to make money, so that cash and so on "business Road" are worthy of marketing staff to learn and reflect on, the investment open shop personnel should learn marketing to Jews.

I. Services for WOMEN

The Jewish commercial law says: To make money, we must aim at women. Because, men make money, women spend money-men's interest is not in the custody and use (procurement of household goods) money, but put on the money, custody and use (procurement of household goods) is a woman's business. Real life is indeed so, not only the purchase of diamonds, jewelry, gold and silver, clothing and other jewelry is a woman's business, is the family food, supplies are also mostly run by women. Therefore, paying more attention to the female market and serving women is an important way for marketers to obtain success. As in general holidays, the family street, is usually a man and children in the optional play, and women are not tired of picking products, has been picked to children or men really insist on not go on, the families reluctantly left.

And if a woman is her own or with her companion, then a shopping mall and a shopping mall to pick products, often a stroll is a half-day or even a day, and then satisfied to go home. Serving women requires mastering the characteristics of the female market, such as their attitude towards life is positive, they are very confident of their lifestyle, the courage to try different ways, enjoy a full range of fun, the media, especially on television, the response to the information is unusually agile, access to fresh information and knowledge immediately after the itch; If a marketing message gets a woman's approval, it will easily become a fashion and so on. Therefore, marketers should understand the women's consumption trends, follow the women's inconstant, adapt to women's fashion complex, to meet women's consumption preferences, cast a good female pursuit of beauty, to create the trendy selling point of products, wholeheartedly for women services.

Two, for the money to walk the Quartet

Walking for money is a natural feature of the Jews. Not only do they make their own way, they run around, they sell, they encourage others to do the same. Because the Jews had no country for a long time, they were born to be citizens of the world, and Jewish merchants had no fixed market, which made them the world merchants. Jewish businessmen diversion, to the north and south, widely linked, made a sum of a large and small trade, as long as the Jewish business, who are friends. Marketing also need to walk for money, in today's globalization background, marketing should be global for the market allocation of resources, "do the quartet business, earn all the money". Constantly seek new markets and shift the focus of the market, such as entering the international market, looking for new market opportunities in a global context or moving from a competitive market to a less competitive market.

Rule Three and 78:22

The 78:22 rule is a natural law, 22% of the industries, such as apparel, catering, construction, jewellery and pharmaceuticals, accounted for almost 78% of the living expenses, so the traditional areas of business for Jewish merchants were mostly concentrated in catering, apparel, jewellery, construction and pharmaceuticals, with particular focus on women and children's supplies. Men earn 78% of the world's money, while women consume 78% of the world's money. The 78:22 rule is prevalent in marketing, such as 22% of customers to create 78% of the company's profits, 22% of the product is the core products and so on, therefore, in the marketing activities, should implement a major customer marketing strategy, based on customer value, grasp the key products and key customers, thereby enhancing the efficiency and effectiveness of marketing.

Iv. serving the mouth

Jews believe that the distribution process should aim at people's mouths, to do "mouth" business, that is, the business of eating. In a small sense, the Jews advocated the operation of vegetable shops, fish shops, hotels, grocery stores, rice shops, dim sum shops and fruit stores, which would make money. In large terms, the Jews advocate opening restaurants, bars, nightclubs, etc. Jews even think that the business of making mouths, even poisons, will make money. Marketing also need to surround the mouth service, because eating is one of the basic needs of mankind, with the increase in consumption level, consumers are eating is also advancing with the times, consumers are dissatisfied with the existence of demand, only to meet the basic needs of the masses of products to have a huge development space.

Five, the brain to make money

Only the wisdom of making money is true wisdom. Jews think that making money is the most natural thing, if the money can be earned, it is simply a crime against money, to be punished by God, Jewish businessmen to make money to emphasize the wisdom to win, the brain to make money, because wisdom is to make money, that is to say, can make money for true wisdom. In this way, money becomes the yardstick of wisdom, wisdom only into the money, is the living wisdom, money only into wisdom, is the living money, living money and living wisdom difficult points. Marketing also needs to think with the brain, analyze consumer behavior, such as the nostalgic complex of consumers, consumers desire immortality, consumers ' power control desires, consumers ' curiosity, fear, anxiety and so on, need to pay attention to the emotional needs of consumers, concerned about marketing stakeholders, such as impact, decision makers, users and so on; To enable consumers to recognize their value, to satisfy the consumer's self-esteem, to make consumers creative and so on, to innovate, whether products, prices, channels or promotions, innovation is inevitable, such as the discovery of market opportunities, guide and create market demand, optimize channel mix, search for strategic terminals and so on.

Vi. reducing expenditure requires more open source

Wealth is earned, not saved by frugally. It is the unshakable faith of the Jewish merchant to be based on profit. High returns on marketing activities require high input, and open source is fundamental. such as the maintenance of customers at the same time to open up new customers; carry out influential communication, through event planning to enhance brand awareness and reputation, and so on, of course, also need throttling, in the marketing process, emphasizing efficiency and effectiveness, on the one hand to stop waste, on the other hand to build "marketing ecosystem" and "harmonious marketing."

Seven, cherish time like gold

In the Jewish business motto, there is a phrase called "Do not Steal Time". This maxim is both a motto for making money and a proverb for the Jews to do business politely. The so-called "Do not steal time" is to tell the Jews not to hinder others a minute or a second time. In the eyes of the Jews, Time is life, time is life, time is money. Jews believe in the creed of "Time is Money". The Jewish people value time, it's another meaning is to seize a minute and a second can seize opportunities. In today's increasingly competitive environment, "Fast fish eat slow fish", therefore, marketing activities need quick feedback, the initiative to fight for competition, to Chance change, constantly dynamic adjustment.

Eight, rely on information to seize the opportunity

The market is an equal opportunity place, under the same conditions, who can beat the first, seize the opportunity, preemptive, then who can be a shoo-in. In marketing activities, the same need to constantly analyze market information, rely on information to seize the opportunity to quickly win, such as the need for macro-environment (such as policy, law, nature, science and technology, politics, etc.) analysis, need to obtain competitive intelligence, need to quickly attack grasp the market opportunities, the competitor analysis and consumer analysis, to obtain appropriate information, Thus the quick action, seizes the opportunity.

Integrity is fundamental

The Jews pay more attention to "contract" in business. In the world of business, the Jewish businessman's commitment is legendary. Once the Jews have signed a contract, no matter what happens, they will never break it. They believed that the Covenant was a covenant of God, and that the Jews often did not need a contract to do business with each other because of the general heavy commitment. Verbal promises are also binding enough, because "God hears". The Jewish people's commitment to the contract is almost astonishing. In doing business, the Jews are never allowed to make a profit, but in the face of the contract, they should absolutely abide by it even if they eat a great loss. The Jews never break their promise, but they often use them flexibly, without changing the contract. Because in the marketplace, it seems that the key problem for the Jews is not moral immorality, but legal illegal. In marketing activities, the same need for good faith marketing, adhere to the rules of the game, and marketing stakeholders to establish mutual trust partnership, with sincerity to impress customers, in good faith as a fundamental.

Ten, good at integrating resources

As the Jewish economist William Ligsson said, everything can be borrowed, borrow money, borrow talent, borrow technology, borrow wisdom. The world is ready for all the resources you need, and all you have to do is collect them and use your wisdom to combine them organically. Marketing activities also need to integrate resources, whether it is marketing communications or value chain management, need to integrate resources and "occasion", such as event planning needs occasion, brand building needs occasion, terminal promotion needs occasion, marketing communications need to integrate resources and so on.

Xi. stand tall to look far

The Jews think that distribution should be "as much as possible", you can think of the future development of how far, then your success is how far. "The foot cannot reach, the eye shall arrive; the heart wants to arrive", the marketing also needs the strategic vision, avoids "the marketing myopia", whether is the channel choice or the terminal design and arranges, all needs the strategic thinking, unifies the enterprise to develop the stage and the profession development tendency, the leading half step, can guide and creates the market demand.

12. Create Value by negotiation

One of the classic stories that spread among Jews is this: someone had given an orange to two children, and the two children were arguing about how to divide the orange, when the man made a suggestion: one child was responsible for cutting the orange, and the other was choosing oranges first. As a result, two children each took half of their oranges and went home happily. When the first child came home, he dug it out and threw it away, leaving the skin of the orange to grind it, mixing it in the flour, baking the cake, and the other child to put the pulp on the juicer and peel it off and throw it into the dustbin. From the above we can see that although two children each have a seemingly fair half, but their things do not make the most of the best benefits. This shows that they did not declare their own interests in advance, did not communicate and negotiate, which led to the blind pursuit of formal and standpoint of fairness, the result of the interests of both sides did not achieve maximum in the negotiations.

Marketing activities to face a lot of negotiations, in the process of negotiation, we should strengthen communication, through the communication to create value, to achieve a "double win" outcome. Through communication with consumers to clarify their core values, through strengthening communication and negotiation with the outside to establish a good image, through strengthening internal communication and negotiation to create a good atmosphere and so on, communication from the heart, the negotiations to create value.

In short, the Jewish business rules need to be analyzed and insights, and the way of thinking and marketing activities closely linked. As Americans say: "Wisdom is in the minds of the Chinese, and money is in the pockets of the Jews." "Because the key to marketing is to move the customer's money out of his pocket and out of the bag, the idea of products and enterprises into the minds of customers, not only to identify your customers and contact your customers, but also to convince your customers and services to your customers, not only to" occasion ", but also" mind ", so as to create a full range of good customer experience, So that customers moved and Lenovo, and then stimulate their desire to buy.