Jia: Analyze the mail marketing of the mall website through the received mail

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In the whole network marketing system, although the mail marketing can not be said to occupy an important position, but its simplicity and cheapness in each group of marketing means among the top, mail marketing in foreign countries is very favored by marketers, with the development of China's network, mail marketing has gradually been valued, Whether it is to promote the site or mail ads are many worthy of our webmaster to learn from the experience, I have received some of the mail to analyze the mall's website email marketing.

For the Mall class site, mail marketing is very powerful, belong to the licensed mail promotion, because the member is through a certain registration agreement, or to the electronic magazine subscription and actively left the customer's name and email, these members are potential buyers, for these members, we should be cautious, as well as the preservation of durability, And these need to write your program to set up, the time to put the mail ads, below I received from all the goods and wheat bags mail for example, to analyze their mail ads.

First, from the mailing list to analyze the wheat bag and van Mail products (such as above):

Same point:

1, the mailbox name is very concise and all highlight their own brand "wheat Bag" and "VANCL every customer sincerity goods."

2, the message title is also marked (AD) that is the ad mail.

3, the title of the digital decoration.

Difference：

1, from the mail frequency to see where the customer prudential products is a day, and the wheat bag is three days.

2, from the advertising signs (AD) to see the wheat bag on the front, and where the customer prudential products are placed in the back.

Summary：

By comparing its similarities and differences, we can easily grasp some of the shopping mall network mail delivery skills:

1, mailbox name is the symbol of the brand must choose accurate.

2, for the advertising logo (AD) from the point of view of the customer to add instead have integrity, how not to add, when the entrance to see the total feeling a sense of deception, will also produce resentment, but also has a certain skill, I am very much in favor of the practice of customer Prudential put it in the back, after all, when everyone saw (AD) will have a little aversion , sometimes may not read, choose to give up, and put the title at the end of both to ensure the readability of the title and retain the credibility of the degree.

3, for the frequency of advertising will depend on your site activities, this is the best, remember not to send a number of duplicate ads, this is the most objectionable customers.

4, the final can let the recipient to see your email content, the title is essential, both honest and have enough temptation, the title of the use of the number is often the most persuasive and attractive, from this aspect can be seen in the wheat bag and every customer sincerity goods are each other.

Second, from the content of the message analysis

For the mall site, the content of the message is a small static web page, that is, the electronic magazine plus some information, for the design of this page needs to reflect the image of the brand, but also to achieve the purpose of advertising products and sites, the first page design to be concise enough and fresh, enough to earn viewers eye, Stick with them, make them buy, and click on the website. or in my email where the customer prudential products and bags for example, the system to experience the contents of two shopping malls.

The above picture comes from two mall net mail content, takes its partial screenshot, below carries on the analysis

Same point:

1, the contents of the head are prompted if unable to display, guided click into the site Electronic magazine location.

2, the content has to unsubscribe from the electronic magazine links, reflecting the humanization.

3, are requested to join the Address book.

4. The head of Electronic magazine includes all the columns and website logos on the website.

Difference：

1, where the customer prudential products put the request on the head of the Mail content page and wheat bag put it into the content of electronic magazine tail.

2, the wheat bag to unsubscribe to the electronic magazine information Head and tail are placed, where the customer prudential products but put it into the content of the tail of the electronic magazine.

3, the MAI bag put the customer service phone into the bottom, and where the customer prudential products but put in the head and in the electronic magazine appeared 3 times.

4, the wheat bag to the account number displayed in the magazine, and where the goods do not have customer sincerity.

Summary：

By analyzing the similarities and differences, I'm sure you know how to plan your email content:

1, the tip of the head if unable to display, and the boot click into the Mail content page is the most critical, because we can not determine the recipient's mailbox characteristics and the speed of some factors, there will be no problem, but we are sure that their site can browse, A small guide solves the problem that the recipient cannot see due to external causes.

2, to join the address Book is to make e-mail more trust you send the message does not become junk mail, and this point, where the goods will be put into the head, it is easier for customers to see, so that the opportunity to add to the Address book, and the selection of wheat bag at the bottom, is difficult to let visitors find.

3, E-Magazine of the refund of the wheat bag is put into the head of the electronic magazine, and the bottom also has a unsubscribe link, and where the customer is put into the bottom, the feeling is still put at the bottom for good, so that the reduction of the unsubscribe, to keep the distribution of mail advertising, it is possible to

4, the design of the head of the electronic magazine or need to retain all the site's columns and website logo These are the symbol of the site brand, but also guide visitors to go through the column to enter the site.

5, customer service contact must be eye-catching, so that virtually improve the site in the customer's image, in China, people are still a bit timid online shopping, and customer service contact can increase the trust of the site, is conducive to the site's Word-of-mouth legend.

6, the wheat bag to the account information displayed in the mail content, feel this is not appropriate, easy to cause the external leakage of member accounts, may cause some loss to customers, customers suffered losses, that will certainly let the site to a statement, so that the site is very passive, the mall network to the confidentiality of customer information is the most important to keep the customer, To keep their own development. Above is I to the mall website carries on the brief analysis of the mail marketing, hoped that has the help to everybody.

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