Jia Chi Software Marketing Director: Catering Enterprises How to do a good job in Valentine's Day marketing?

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20,147 Eve Valentine's Day is coming, the streets are romantic ads, many hotels, restaurants have also been planning a variety of tanabata promotional activities, such as the Chinese Valentine's menu and other consumer attention.

Tanabata Valentine's Day is also the busiest time for the catering business! Businesses are racking their brains thinking about marketing ideas, to attract users attention, improve marketing. How do the catering enterprises do a good job of Valentine's Day marketing activities, to obtain performance and user conversion rate to improve?

1. Clear Marketing Theme

No matter what kind of promotional activities need to plan a clear core theme, promotional topics must be novel, and the form of diversification.

2. Segment Marketing Objects

Tanabata Festival, couples, couples of festivals. As a restaurant you must be clear about your target customers. Such as: Age, for this group of people with characteristics, like things to plan the corresponding Valentine's Day activities, in order to achieve a multiplier effect.

3. Active Restaurant atmosphere

Restaurant atmosphere to create a romantic tanabata atmosphere, launched with the Chinese festival related dishes, whether it is the dishes or the name above all to show, convey a love atmosphere. Dishes appear to be beautiful, the name of the dish sounds moving, the most important thing is to eat delicious food. such as: A new grilled fish restaurant, opened on the day of the festival, the introduction of romantic and unique marketing methods, in the store and anyone holding hands 80 percent, hug 70 percent, kiss 53 percent "alternative promotions, the first on the start of the event attracted hundreds of couples to participate.

4, Network marketing should not be less

Nowadays, most of them are young people, and these groups are all living together with the Internet, which is the net promotion. For example, micro-letter, micro-bo promotion of food and beverage stores, can achieve the best promotional results, or use the forum to promote promotional activities, to guide customer consumption.

Jia Chi, software marketing director Lin said: "The restaurant in Valentine's Day launch discount, full gift, add gifts and other preferential means, you can achieve the customer's consumption satisfaction, so that its mood to relax, the store formed a good impression." From the catering industry market analysis, the holiday period catering industry does not worry about no guests, catering managers need to clear through the Valentine's Day marketing activities to solve what problems? is the rapid promotion of restaurant visibility, brand image or promote sales? Before the Tanabata online promotional activities, we must think clearly.

Holidays can bring a huge business for the catering industry, how to do a good job in the catering business holiday sales Managers are facing a major problem. Catering Enterprises in the Tanabata Valentine's Day promotion, a catering management system is essential. Tengyun Catering Cashier Management system based on customer demand in-depth research and development of catering professional products, in the function of close to the catering industry characteristics, system stability, easy to operate, powerful background, to help the catering industry to provide consumers with better service, enhance the store image.

Article Material reference Source: http://www.flyhight.com/