Jia Jinghua: The Future of marriage websites and "money"

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In a small city, a dating website is on the rise. However, after the real integration of the team, I suddenly found that the growth of the small city love and marriage site will need a certain amount of time. As far as the current situation is concerned, the operator did not find the future of marriage and love sites, but also did not find a marriage site "money".

Undeniably, there are many well-known domestic and marriage sites, cherish, Century Jiayuan, there are absolutely 100 ... From some of these companies ' earnings and media reports, the site's "money" landscape is good, especially cherished, claiming that profits are too billion, and is running on the listed avenue. However, this does not mean that the local marriage website "Money" is also a good scene. Objectively speaking, a marriage website wants to survive, must find its own profit point. To put it simply, the profit model of love and marriage website has the following kinds.

Online advertising: Love and marriage site is also a website, there are network ads, especially for cherish, century Jia edge of such a large flow of sites, online advertising is a site income. However, the marriage website ads relatively more targeted, attracted the marriage products and baby products manufacturers. However, it is worth noting that the net advertising revenue accounted for about 15% of the total income of love and marriage websites.

Member income: Every marriage and love site model, without exception is to rely on membership registration and profit. To the famous treasure net for example, each member is not charged after registration, once you need to cherish the network of marriage dating services, members must pay. Treasure NET fees in the National Marriage website is relatively high, 6-month membership fee as high as 1999 yuan. As a matter of fact, every dating site has a fee for membership fees and dues. In the income of the Love and Marriage website, the member income point site revenue 60–70% about.

Value-Added business income: In addition to membership services, there are some value-added services such as SMS, Station mail, and flirting. Of course, every business that a dating site offers to its members is charged, and there is no such thing as a free lunch. In the total income of the marriage website, the value-added business income accounted for about 15%.

One thing to note is that in the value-added business of dating sites, some matchmaking sites also organise activities that are part of the income of a dating site. The income of the activity actually comes from the sponsor, or the advertisement income.

Overall, most of the country's love and marriage sites only online advertising, membership revenue and value-added business income three large. In other words, the number of members determines the future of love and marriage sites and the "Money" path. For this reason, the future and "money" of dating sites depends on how much a paid member is, not how many members there are.