Jia Lun: How can entrepreneurs impress investors

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Today, I was invited to participate in the project review of the project review team of Tianfu Software studio, and a total of nearly 20 projects were requested to stay in the studio. The first time such a formal occasion to listen to the entrepreneurs to describe its project, the overall feeling that the founders of Sichuan to impress investors have a long distance to go. Briefly summarize the general problems of personal feeling.

1. Unclear positioning

At least half of the 20 projects have not yet been clearly defined, and it is not clear where their clients are, just a general idea. There is a part of the relevant industry experience, found that the opportunity, and then came out to work alone, with the direct old customer base to survive no problem, but no specific long-term planning and goals, the whole industry's understanding is shallow.

2. No market research and related data

Most of today's very early projects are either in the Envisioning phase or in the development phase, and have not yet begun to reach real customers. But the more this time should be fully conducted market research, using data to support their project feasibility. Unfortunately, most of them are judging the market by their experience.

3. Unreasonable team structure

Entrepreneurial success or not the team is the most important, today most of the project founder team members are unreasonable, either High-tech, or are engaged in the market. An industry ERP project has been emphasizing their technical strength and product characteristics, but did not want to market competition. There is a team composed entirely of market personnel, the previous sales experience and customer resources.

4. Less understanding of the market

Several projects are stressing that their projects have no rivals, and that no one in the country is involved. But it seems to me that this is a strong proof that the project is problematic, that there are so many smart entrepreneurs in China that there is virtually no real blank market. Either the project is really bad, or the entrepreneur has never done a detailed competitor analysis.

5. Business plan and Express confusion

Most entrepreneurs come up with the phenomenon of how big the macro market is, how strong the future development, and in the field of their own project is still general speaking, there is no data support, even in the introduction of team members are also using "XX in the rich industry experience", "XX has a strong technical strength" To generalize in general terms. In fact, the simplest direct work experience can be.

undertaking a difficult process, entrepreneurial passion is important, serious analysis of the market is more important. In this record of personal thought for your reference. Wen/It teahouse-Christie