Jiading Electric Business Annual sales of 25 billion, than "Ten Li Long-hidden" also make money

Morning News reporter Huang Miaoshari micro

Suburban Logistics Base vigorously develop E-commerce, the total annual sales exceed Huangpu, Jingan, Xuhui and many other business circle billion

Domestic famous E-commerce Enterprises, more than half of the Jiading has headquarters or division

When the Nanjing Road in the center of the city is tangled up in the "fitting room", jiading, a corner of the northwest of Shanghai, a new economy after several years (310358, fund bar) "Love", has been "bear fruit." 2012, Jiading Industrial Park, 249 E-commerce customers (business customer) turnover breakthrough 25 billion, accounting for the entire Shanghai business turnover of one-third, the growth rate and scale than the traditional "ten-Li Long-hidden", its annual total commercial retail sales exceeded the Huangpu, Jingan, Xuhui and many other shopping district billion.

Morning newspaper reporter, found that "love" story has different, cooperation good behind only a "understand" word. Perhaps, this is the "love" for a city of the true meaning, in advance to understand an era, can seize the new economic opportunities.

The first "Try Love"

Yong chasing the boss "new Egg"

January 23, from the urban area, drove 1.5 hours before the Wui FA road. Eyes, stands 1 10000 square meters of Siamese warehouse This is the largest it digital E-commerce company, "New egg" in China's largest logistics distribution center. From this warehouse, the daily entry and exit of the package accounted for "new eggs" China's total of more than 50%, one day the total value of the distribution of goods is expected to exceed 4 million yuan.

6 years ago, this piece of tens of thousands of square meters of land, overgrown with weeds. At that time, Jiading is obsessed to build the international automobile city. This year, with a large entity chain of suning and Gome Scenery Unlimited, suning appliances (002024, shares bar) 2006 share price of the year rose by more than 50%.

Precisely in this year, has set up more than 10 years of Jiading Industrial Park made a "decision": Transformation, and E-commerce and other new economy, talk about a "love", set up an area of about 3000 acres of E-commerce industry park. As a specific trader, the incumbent director of the Jiading Commission Bing said that at that time did not think too much, feel the need to distinguish between the physical stores, reduce costs. Of course, but also suitable for jiading as a suburb logistics Base characteristics.

Therefore, Jiading selected E-commerce and cultural creativity, as a key industry to promote the transformation of development. Strictly speaking, this "love", even with a single acacia color.

At that time, the founder of Alibaba in Hangzhou, Jack Ma, just won the Yahoo 1 billion U.S. dollars financing, burning investors money, creating his mind of the E-commerce Empire. Because in the "lake" is still younger brother, MA in various public occasions to preach the future of the electric business. It's "New egg", playing a role in the industry. To this end, the soldiers decided to first deal with "New eggs", "the eldest brother came, behind will certainly follow a large".

The process of "love" is better than imagined, Jiading has geographical advantage, "new egg" to find a place to build logistics base, both sides hit.

Perhaps the "love" talks too smoothly, Bing heart a bit uncertain, 2009 while in the United States training, visited the Los Angeles "new Egg" headquarters. Look, this assurance is eaten. 2010, "New egg" in jiading investment 70 million U.S. dollars to build logistics center, completely using the United States standards, layer up to 11 meters.

"We accounted for two of the cheap, one is early, at that time, the whole society on the electricity business did not form a unified understanding, do not know what will develop in the future, another is the courage," new eggs "although in the industry, but no one has volunteered to talk to them. "Bing said.

In fact, in the United States to visit the "new egg" period, Bing also accounted for the 3rd "cheap." This cheap, let jiading really tasted the sweetness of e-commerce.

Institutional innovation

Solve the problem of invoice, Jing Dong drop

This "cheap" is the later introduction of the "Electric business Big guy" Jingdong Mall. This "Try to Love", began to bring some "flicker" color.

Originally, Bing in the new Egg headquarters, heard a lot of people talking about even complaining about a Chinese electric dealer. After returning to the people to check, the original is Jingdong. At this time of Jing Dong, has been from the old industry "little head", into a high-speed development period. However, as much as orders are received daily complaints, mostly "no invoices." According to the general provisions, the Inland Revenue Department only to two this invoice per month, which for a possible cup, a bowl of enterprises to be invoiced, is undoubtedly a drop in the bucket.

Bing know, immediately came interested, can talk. Because the introduction of "New eggs" also encountered the same problem. Jiading has consulted the local tax bureau to help solve the problem. So, Bing immediately take people to fly to Beijing, looking for Jingdong "eldest brother" Liu, "at that time, I have just read a paper, to the old Liu on the electricity quotient, and then said to solve the invoice problem." "Today, speaking of Liu, Bing or a mouthful of" old Liu.

This "Love Object" looks both professional and practical, the Beijing-East sent research team to Jiading expedition, soon finalized the master. Since then, jiading special set up a department for the Beijing-east and other electric operators to solve a large number of complaints handling, so that the electricity business can from the cumbersome dispute to withdraw from the incident.

After light, Jing Dong also did become increasingly strong, last year 1 years sales of nearly 62 billion, of which nearly one-third occurred in Jiading, the Daily click volume is reached 200 million. Even, Jingdong built warehouses, this area of more than 400,000 square meters of Asia's largest single logistics warehousing center, the expected daily orders can reach 800,000 to 1.2 million, to achieve annual sales of 100 billion to 120 billion yuan.

"Love" is not a smooth sailing. "Beijing East proposed to create a microfinance company, this in Zhejiang has been a model of wind and wind in Shanghai once encountered institutional resistance." "Bing said. After several rounds, the city leader of a sentence to dare to "financial innovation", let things have a turnaround.

Bing said that the two sides have cooperated so far, in addition to fate, more is an understanding. This is like the love between men and women, you know me, I understand you, is a "understand" the word. In the meantime, there is a small story, in order to "understand" the electric dealer, Jiading a deputy district director in every customer prudential goods shop bought a pair of shoes. Her evaluation was that the price was very good and the goods arrived quickly.

Settlement of "housing"

Baidu Chengjia Set tax "cash cow"

As we all know, in Shanghai, no house, love, a little difficult. This truth in Jiading and Baidu's "Love", the same.

No. 500 Hui Rong Road, Baidu Shanghai branch four-storey building, Li called "Wolf culture" posters everywhere. More than 1100 People's customer service is busy, in 2012, they provide marketing services for tens of thousands of small and medium-sized enterprises. In this year, more than 200 electric business industry to the Jiading government tax contribution of about 300 million-400 million, Baidu a search engine company, tax amount of more than 200 million yuan, become "cash cow".

No one knows, the first "cow" almost because of staff accommodation problems, and jiading "break". Baidu Shanghai's predecessor, but is registered in Jiading, a Baidu business agent company, the entire team at that time only seventy or eighty people. 2005 by Baidu Acquisition, began to expand gradually. Since then, Baidu's business model has begun to change, to build a strong telephone customer service center, Baidu, a person familiar with the matter said. In 2009-2010, Baidu's team in other parts of Shanghai began a massive relocation to jiading, with a total workforce of more than 1000.

How to stay with new employees has become a problem. For security reasons, Baidu hopes to find a link to these new staff accommodation area, then and the jiading government, "Jiading government in the vicinity of Baidu to find a place, 3 buildings, 6 rooms per building, about 100 people to solve the accommodation."

What about more than 500 people? "We ran around the real estate agency and didn't have so many listings," he said. "The Park management committee Personage says, seeing, must give up this" try Love ". At that time meeting, I do not know who mentioned a mouth, in the vicinity of Baidu has a Helen community, some of the vacant rooms belong to the CMC, it is better to take these rooms out to Baidu, solve the problem of eyebrows.

So, now morning and evening rush hour, in Helen community and Baidu Company between the road, there will be a wave of walking crowd, most from Baidu. There are also some of the staff's accommodation through the market, such as the solution, such as Shanghai Normal University, some of the teaching apartments, the settlement of more than 10 housing units. These houses helped a lot, years later today, Baidu in Jiading Company's annual sales of more than 2 billion.

"Giant crocodile" in marriage

Gome strives to build strong supply chain

Now and in the future for some time, jiading "Love" object is "gome online."

Compared with Jingdong, "Gome online" in Jiading is a new member, April 2011 only officially online. But everyone knows, "gome online" behind the main body, is in the home appliance entity sales of the giant big alligator. It is a somewhat counterintuitive phenomenon that traditional business bosses are now on a par with the new media, but not just a simple compromise.

In an interview with reporters, "Gome Online" spokesman Pengliang said that the choice of jiading as a registered place, on the one hand from the government to provide e-commerce strong support and preferential policies, conducive to the rapid development of E-commerce. On the other hand, Jiading through the establishment of E-commerce center, but also formed a good electric business atmosphere, conducive to the electrical business enterprises in the downstream communication facilities.

In layman's parlance, traditional industries are insiders. New-economy companies like to flock together. You are a travel network, I am a group purchase network, the concept and model is very close. Sometimes, business executives chat and chat, chat out the cooperation projects, and even mutual investment. For example, the Mother Donkey Travel Network, wheat bag, ke LAN diamond network more than 20 enterprises, together to establish logistics, payment, marketing, public relations, financing and other platforms, both to save costs, but also win.

Pengliang said that instead of transferring products to the Internet to sell, they would return to the "business" nature. Unlike most domestic enterprises, Gome is not in the open "shop", but focus on creating a strong "supply chain." This and has logistics Base "good talent" jiading, natural fit.

Jiading, Director of the Commission Bing said, now, the district government is calling for the speedy promotion of electronic invoices in Shanghai, which has been popular in foreign countries for many years, now only in Chongqing, Nanjing, Hangzhou, Shenzhen, Qingdao and other pilot. According to the planning of the State administration of taxation, we strive to extend the network invoice to the whole country within three years, but for the electric business, electronic invoice is imperative, it is not only environmental protection, but also can save a lot of manpower cost. Data show that last year, a year, Guang Jing Dong Home, the annual invoice printing on the cost of more than 30 million, waste of paper and manpower countless.

Up to now, the domestic famous E-commerce enterprises, more than half of the jiading has headquarters or divisions, such as Jingdong, where guests, Baidu, Gome, Suning and so on. Almost all the country as long as the Forum on E-commerce, will appear "jiading people", the relevant person in charge has been closely followed by the electric businessman in the walk. Jiading Industrial Park, deputy director of the Zhao Ye also and the electrical business in micro-letter to make friends, "only from outside the circle into the circle, to become half the circle of people, really into the, can and they have a common language, only in favor of providing better services for them, will have more friends over." ”

It seems that the "love" of jiading and the new economy will continue.

"The numbers look to the foreground"

Electricity quotient up to 249

At present, the Jiading Park in the electrical business enterprises reached 249, gathered Baidu, Oriental Wealth (300059, shares bar), Jingdong Mall, where the customer prudential products, network Technology (300017, shares), happy Media, Huayi Brothers (300027, shares bar), donkey mother, such as a large number of well-known enterprises in the industry in Jiading. In China's most valuable e-commerce 50 enterprises, more than one-third of enterprises have settled in Jiading.

Annual sales break 25 billion

2012, jiading E-commerce Industrial Park sales breakthrough of 25 billion yuan, accounting for the city's more than half of the retail trading volume of goods, and maintain a 30%-40% annual increase.

Annual tax over 300 million

2012, jiading Electronic Commerce Industrial park, electric business enterprises contributed to more than 300 million of the tax, annual tax increase and the park's contribution to local financial contributions to the average annual increase is also maintained at 30%-40%.