Jiading is obsessed to build the international automobile city

In the northwest corner of Shanghai-jiading, there is a tens of thousands of square meters of land, 10 years ago or overgrown with weeds, at that time, Jiading is obsessed to build the international automobile city. Nowadays, there is not only the base of automobile city, but also the pronoun of Shanghai electronic commerce, more than 280 e-commerce enterprises come together to become the e-commerce Highland in East China.

However, during the more than 10 years, Hangzhou's Alibaba has been in the global power, and that year Shanghai's 3C electric business giant new eggs, Xun but the fate of their differences: Born in the United States, longer than Shanghai's new eggs did not just enter the momentum of China, and the native Xun was married into Tencent, was the Beijing East takeover, Today, only the Beijing east is standing.

What the hell happened?

2001-2005, Electric trademark pole new egg to enter China

New egg nets have been known as the "Huangpu Military Academy", whether Bu Guangzi or Liu, have been with new eggs. Bu Guangzi is one of the new Egg China's elders, and Liu founded Jingdong is inspired by the new eggs, tonight, the founder of the hotel special Jinxin, Dengtianzho also work in new eggs.

2000, from the three-stream city, three-stream university, three-stream professional graduate of Bu Guangzi came to Shanghai, into the Zhabei of a mechanical factory. A leisurely work means no wages. Busy Bu Guangzi began to seriously read, he often ran to Fuzhou Road, the Shanghai Bookstore, a book to spend four hundred or five hundred yuan, are computers, it books, it is said that he read the most, the most assiduous period. But the pressure of life let Bu Guangzi chose to change jobs, April 2, 2001, he came to the new egg nets, plus chairman Zhang Fajun, a total of 3 people. But the new egg net was the first American company to enter China to explore E-commerce model, Bu Guangzi stayed.

The 2001 Liu also sells burners at Zhongguancun counters and is a supplier of new eggs. Froing, Liu and Bu Guangzi gradually became acquainted.

2005, is the new egg in China's peak period, that year, Zhang Fajun led Bu Guangzi, two people work together, let the new egg U.S. annual sales Breakthrough 1 billion U.S. dollars, the same year, the new egg China also to 60 million yuan sales smile proud of China, and was founded in 2003, the Beijing East at that time the annual sales of less than 10 million yuan.

"Bu Guangzi didn't disappoint Zhang Fajun, it was his first thought to replicate the American model in China, and soon became the operator of China's new egg net." An electric business person told the IT Times reporter. But who also did not think, in the new eggs the most scenery, Bu Guangzi to withdraw from the egg, when the Bu Guangzi probably don't think, his departure completely changed the fate of the new egg China.

2005, the new Egg, Jing Dong, Xun gathered head

Speaking of the reasons for Bu Guangzi to withdraw, a person in charge of the new Egg network told the IT Times reporter, when the Chinese to enter the ebay and Amazon, but not as a new egg China's localization advantages, Bu Guangzi also hope to expand in China's 3C retail business, but the idea and Zhang Fajun different. "Zhang Fajun to focus on the expansion of the U.S. market, so the new egg China appears very conservative, money to rob the Chinese market is not in the Zhang Fajun plan." The head recalls that although Bu Guangzi argued, he failed to persuade Zhang Fajun.

This point in 2010 to join the new egg China, become the New Egg China Executive president and the new Egg Network general manager of the Gu Jianching mouth has also been confirmed, he told reporters, Zhang Fajun investment is very cautious, but the electric business industry, there is no investment in output, and Zhang Fajun also unwilling to introduce VCs.

"At that time, Zhang Fajun in the United States new Egg net shareholding 70%, and new eggs China's new egg net, Austrian logistics, new egg software and another three new egg technology companies are the United States new eggs wholly owned subsidiary, Bu Guangzi has no decision-making power." "Gu Jianching said.

At the end of 2005, the energetic Bu Guangzi left the new egg China, with a vision of China's electricity market, founded the Xun network. A person familiar with Bu Guangzi and Liu said that the founder of the Xun before, Bu Guangzi with the earlier acquaintance of the villagers Liu drank a round of wine, two people talk about very huan. At that time Liu Company, not called Jing Dong, also not Jingdong mall, but Jing Dong Multimedia network, a very fashionable name at that time. Bu Guangzi is Jiangsu Yangzhou people, 270 kilometers away from Suqian, is Liu's hometown.

Bu Guangzi gone, jingdong and new eggs more than a strong opponent, Xun. Bu Guangzi is said to have taken away a batch of eggs in the staff, so that Zhang Fajun "very hurt."

2006-2009, the fate of the Xun was grasped by the capital

At first, Xun wanted to be a small and beautiful electric dealer with 3C accessories. The first big business is the second half of 2006, Xun found a batch of pine MP3, because the site is small, suddenly eat less than so many goods, Bu Guangzi call Liu, Liu also very readily with him to share the goods. Bu Guangzi has said that until today, he is still very grateful to Liu. After the establishment of a year, Xun has done more than 10 million yuan sales.

It is the capital that rewrites the fate of Liu and Bu Guangzi. 2007, Beijing-East began financing. 2010, is Xun's regression line, this year, Xun won Tencent shares.

Capital today let Beijing opened the financing of the long-distance running prologue, 2008, Jing Dong under the role of capital opened up with peer excellence Amazon, Dangdang and other distances, to 1.3 billion of the sales of a ride dust. Such achievements let Bu Guangzi realize that if there is no capital to enter, in the face of the current situation, Xun go not far, will be swallowed up by the Jingdong.

However, the Xun net did not receive any investment until Tencent invested in the shares in 2010. Bu Guangzi has also tried to find investment, according to industry sources, its first contact with the venture is Sequoia Capital, but the negotiations eventually aborted. In the opinion of VCs, the Xun, which is in the second-rate position of the industry, is far less attractive than Beijing east. Peterskand and other traditional enterprises also want to Xun strategic investment, but because the company valuation is not high, was Bu Guangzi refused.

"Xun network is characterized by regionalization (only East China market) and service characteristics, although the turnover has increased significantly, it in Shanghai, Hangzhou, Suzhou, Yangzhou and other areas of the logistics team, in order to deliver fast in the user base is quite word-of-mouth. But there has never been a step in the east, and consumers in other regions have hardly heard of Xun, and it is difficult to persuade VCs on such a scale. Ruzenwang Analyst.

2009, Jingdong once again became the darling of VCs, two consecutive years in a year, is the bull Capital Plus Leung personal 31 million dollars and Tiger fund 75 million U.S. dollars. Liu has reportedly recommended Bu Guangzi and Xun to Tiger fund investors, but the partnership has not been successful.

New egg: The old giant is fading

Just as Xun and Jingdong in the capital market at the time of war, the former electric business boss new eggs but silent. In fact, as early as 2005 years later, this American electric power merchant super warship, because of the strategic wavering and the frequent change of the executive, has gradually faded out the Chinese customer's view. In Gu Jianching View, 2008, the new Egg China has missed the "investment 1 yuan money is equivalent to now 20 yuan" The big opportunity, the first task is "Live", and then attempt to use the acquisition of the later big. After entering the job in 2010, he even told the group that he could increase sales from 1.8 billion to 4 billion as long as it allowed the Chinese new egg net to lose more than 10 million dollars. But it was rejected because the American new egg was going to be an IPO.

Search for news about new eggs, in recent years there is no more than the frequent turnover of senior executives, in addition to Bu Guangzi, Hu Min, Gu Jianching, Zhou Zhaowu and so on in the history of the new egg Chinese executives. "Zhang Fajun afraid of professional managers big, power and prestige over their own, has been to prevent others, do two years to change a person." "This may have stabilized Zhang Fajun's status, but it's not hard to imagine the damage to the company's development," Gu Jianching said.

In the new egg China after working 1.5, Gu Jianching also chose to leave, for the reason, he did not talk about, but and Gu Jianching familiar Ruzenwang told reporters, Gu Jianching had said because not adapt to the management of new eggs, "is simply a copy of the Bu Guangzi." ”

Zhang Fajun, a graduate of the Department of Applied Mathematics at the University of Chinese culture in Taiwan, founded a computer technology company that started a new egg net in middle age. In Gu Jianching's eyes, Zhang Fajun does not seem to have the ambition to do electricity business. "Like Xun, Jing Dong and other electric dealers are directed to the first, Zhang Fajun but only satisfied with the little, as long as the money can be earned." "Gu Jianching said.

Before the media reported that the new egg China was just set up, Zhang Fajun has visited the Chinese office, a lot of recruits are not polite to him, because he is dressed in simplicity, speech is no passion, even as "village husband." This image continues to this day.

From 2007 to 2009, the Beijing-East annual sales soared from 360 million yuan to 4 billion yuan, Xun after a year to bid farewell to losses, 2010 is to achieve 800 million yuan of sales, and accepted the part of Tencent investment. In 2007, the sales of new eggs in China were even less than 100 million yuan, even in the 2011 after the big development of the electric business, the sales were only 1.3 billion yuan. and operating at a loss.

Not only is the new egg China No improvement, Gu Jianching told the IT Times reporter, the U.S. new eggs in the last five or six years, sales have been only about 2 billion U.S. dollars, no breakthrough.

2010, Yi Xun "prostitution" Tencent to Beijing east

Bu Guangzi, who has been looking for financing breakthroughs, found new opportunities in 2009 from the internet giants. That year, internet giants began to pay attention to the electricity quotient. Baidu set up a new electric business sector, Tencent has also begun in the field of electrical business has a new action. So Bu Guangzi decided to seek strategic investment from the Internet giant.

At the beginning of 2009, Tencent's electric dealer was in Shanghai to find electricity dealers peer exchange, because at that time Tencent's own strategy is not very clear, the middle of the talk on the fast one year, until the end of 2009 to decide to invest Xun. The first money to the account is in early 2010. The first investment Tencent did not hold, but retained the right to follow up on the investment. Since then, Tencent has increased its investment in Xun until 2012 to complete its holdings.

Tencent's stake, let Xun and the relationship between Beijing and East become delicate, also let Xun have a chance to catch up with Beijing east.

Xun in the financial support of Tencent, the direction of orientation to the service, the first "day three send, evening distribution" of precision distribution services and "lightning send." And to the electric dealer price war smoke of 2012, Xun and shouted out "Your compensation" "Slow on the compensation" "false on the compensation" service slogan, it is obvious, "your pay" is the calibration of the east.

More crucially, in December 2012, Xun's "lightning" ads appeared on the Beijing subway ads. Out of East China, to kill into the Beijing East headquarters in the market, there is a strong symbolic significance, it seems to be to cling to Beijing east. "Under the Tencent Electric Business system, Xun's strategic planning is a progressive breakthrough, originally from the East and South China two markets, and then expand to the southwest, central China, and finally into North China and the northeast market." At the end of 2012, eagerly raided the North China market, more to sniper the Beijing-east IPO, seize the opportunity window. "A former Xun network employee told reporters.

According to the official caliber, in 2012, Jingdong business turnover exceeded 60 billion yuan, Xun turnover exceeded 6 billion. Although the gap between Bu Guangzi and Liu is still very large, but Liu still feel the pace of Bu Guangzi rapid growth.

2014, Beijing East "Big mouth" eat easily, new eggs depressed layoffs

As Xun expanded, no one thought the situation had changed so quickly. March 2014, Tencent suddenly announced investment in Beijing-east, Tencent Pat, QQ group purchase, Xun Network and other online dealers will be integrated into the east.

"Tencent has tried to invest in Beijing east, the demand for holding, but did not talk about, and later, after many negotiations, Jingdong agreed Tencent shares the premise is Tencent's electricity business platform from Beijing east to operate." "The former Xun network staff told reporters that at the beginning of the investment Xun, in order to ensure its independent development, Tencent did not make the restructuring, and injected the development of funds and flow, including future micro-letter.

But Xun, who was born in Shanghai, may have the petty bourgeoisie of Shanghai, the pace of development has not reached the "corner overtaking" that Tencent expects.

After the news of the merger with Beijing East, the end of March Xun began to "Jingdong", while a hard yell discount clearance, the other side a large number of staff turnover. In mid-July, the IT times exclusive, Bu Guangzi left his own Xun network. According to the announcement, "Jingdong" after the Xun will focus on communications, it digital (including smart home and wear equipment), home appliances, automotive supplies and other fields. Shanghai's most promising electric dealer has been extinguished.

Now, the new egg net, which has been disappearing from people's eyes, is still barely maintained, but Gu Jianching often encounters former colleagues who have left their new eggs and heard that new eggs are being laid off conservatively.

Reporter observes: Why does Shanghai have no electric business giant?

All said that Shanghai is the city of Haina rivers, originally thought that Shanghai will become the current electricity business enterprise's hot land, but since Xun into the east, in Shanghai, the beginning of the electric business enterprise almost has become the Sunset Kingdom.

One has been in Shanghai to do electricity, now to the industry in Beijing told reporters, his personal experience is to do the key to the electrical business talent and capital. In Beijing it can quickly gather a large number of entrepreneurs, but in Shanghai it is difficult. And the government's support for entrepreneurs is limited, and the Shanghai government is more interested in the national background of the electric business enterprises, such as the hundred affiliated to the Hundred Lian E city. Many of the entrepreneurial teams who want to be electric dealers move to other cities, leaving Shanghai with a more favorable city for human costs, rent and taxes. The industry said.

In addition to the regional problems, the platform's own marketing strategy is also quite critical, Jingdong at the beginning of the venture is also facing a great pressure on competitors, but later by virtue of the accumulation in the 3C field, quickly in Shanghai, Guangzhou and other areas to establish a wholly-owned subsidiary, North China, east China, South China is connected to a line, covering the whole country. But Xun has been partial to a corner, in the rapid development of the electrical business in those years, such a speed is obviously slow.

Now, Jingdong has been listed on the Nasdaq, Ali will soon set off the world's largest wave of IPOs, relying on special sales of the only products will be more than Baidu, E-commerce into the best years. Shanghai, can you take this chance again?

Wen/Pan Shaoying