Jian Encyclopedia: How to face adversity?

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Former Tencent product manager, Jian founder, who shared his own insights on how to cope with adversity, has a strong reference value for entrepreneurs and Internet practitioners in his personal cultivation part of web.

Adversity and prosperity are relative concepts. Adversity does not mean failure, and when our products are growing at a high rate, slowing down may mean adversity, but this time it is far from the end of the product's life and the product is likely to resume its rapid growth again.

Poor and poor husband and wife hundred things, adversity may let the team into suspicion and confusion. Technical colleagues accuse the product colleague backseat of taking the wrong route, and product colleagues accuse technical colleagues of failing to complete the project on time and missing the market opportunity. If you do not take some measures in time, the entire team may lose the excitement of the state of being in the slack, which is the real crisis for the product.

It takes a long time to accumulate a group of users who enjoy sharing embarrassing things, and there is no financial return for a long time. In the process of running the encyclopedia, I have experienced no one to post themselves everywhere looking for content, rented server by the service provider to stop the stage of service, embarrassing encyclopedia in the search engine disappeared suddenly came out of a lot of cloning site stage, their own money to buy a server in the room in the custody of the stage, Service leads many users to complain to me at the stage, many reptiles come over to steal content causing the server to overload the stage, and so on. None of this is enough to lead to the death of the encyclopedia, but they make me want to "stay on the Run". In adversity, once the person gives up, the product immediately died, as long as not give up, the product can survive. Looking back on the past, once felt like a roller coaster of adversity has already become flat, no longer worth mentioning.

Therefore, the team's excitement, although difficult to quantify, but not illusory. When team members are unwilling to accept new tasks for product improvement, there must be a problem with the degree of excitement. If team members are helping the product to think of a variety of ideas, and after the successful validation of the success and with a greater enthusiasm to work, the excitement will naturally remain at a relatively high level.

How to maintain the team's excitement and overcome adversity? I think there are two magic weapons to use, the first is positive feedback, the second is faith.

Positive feedback

The team will not lack of negative feedback, the server has failed to emergency treatment, the network has a negative user reputation, the boss of progress dissatisfaction, for the team, these are negative feedback, these problems need to face and solve. When dealing with negative feedback, do not neglect to pass positive feedback to the team. After a period of hard work, a new feature finally released, at this time if only to tell team members, users think that this function is a piece of crap, the team will cause great damage to the degree of excitement. Should be the positive feedback to take out, such as the number of registered users increased, there are users praised, let the team get a sense of achievement, and then again, some users think this function is not ideal, the specific reason is ... One of the two issues we need to improve in the next phase. Just to put it another way, the excitement of the team is protected and even stimulated.

Tony often said: New products to contact users as soon as possible, to reach enough users. Only have their own user base, the product team can get real positive feedback from the user, will also feel the huge number of users generated by the feedback pressure, but also to carry out testing and CE, one more. Products that are kept inside the product team seem to be locked away from kindergarten children, and the development of IQ will stagnate.

Positive feedback has magical power, even can let otaku catch up with Miss Hermès. On the evening of March 14, 2004, a Japanese netizen in the famous 2ch BBS, single male version (netizens call it, poison male version) message, said he saved a drunken woman in the tram (city iron), and will later update to the BBS, signed, Tram man. A few days later, he rescued the woman wrote to thank the tram man, and sent a pair of Hermes cups, so netizens and tram men called her love Hermès Miss. As a result of the tram man's otaku character, in addition to work, is to visit Akihabara and immersed in the world of anime, there is no talk with women experience, the face of women will be shy, so he will be to 2ch BBS netizens to help, netizens have to make suggestions, some for his hair stylist, some recommend clothing, some provide dating strategy, and cheer for the trolley man.

One months later, the tram man in the online message, announced the success of the pursuit of love Hermès miss, netizens have sent him blessings. The story of the Frog Prince was published as a book, but also made into a TV series and movies, if not so many netizens provide positive feedback, all people told him, do not dream of the otaku, there will be such a tale? If only someone complained to me about service instability and embarrassing things, no one told me that the embarrassment had brought him happiness, I think I've given up.

I've seen other extremes, and some teams are all day, Fangweising, constantly making, positive feedback, and things that have never been done have been blown up very successfully. This kind of thing in today's business society is best not to be staged, the light is excited to not be able to face themselves is very terrible--do not know that no one, every fight will be negative.

Manufacturing real positive feedback, the most important thing is to do things, win the praise of users, to ensure that the product operating indicators of the rise or stability. Before submitting the formal requirements to the research and development team, you should carefully consider whether the demand is really effective, and don't casually lose demand to research and development colleagues. For less-than-certain requirements, it's best to start with low-cost experimentation, figure out the right direction and then go down, and don't wait until you pay a big price before announcing another option.

Sometimes the product manager does not go in the wrong direction, just go wrong time, early implementation of some too advanced requirements, so it will not bring positive feedback, because these advanced demand is not the user's attention. Product managers can plan ahead, think of a good user size of millions of, PV reached tens of millions of when should do, however, should not start early implementation. Doing so on the one hand is not too much help to complete the current phase of the KPI, the opportunity cost is too high, on the other hand will not receive the user's positive feedback, this will destroy the team's excitement, reduce the efficiency of everyone. Time is one of the most valuable resources for product managers and don't squander it.

Also, be aware of discovering and collecting positive feedback. User recognition, operational data changes will not automatically jump out, need product manager to capture, bring back to share with the team. Tencent will hold a cocktail party when a major breakthrough in a product is achieved, which is a good positive feedback form.

A firm conviction.

The power of example is infinite, as a product of the soul, in the face of adversity, if you can maintain a positive and optimistic attitude, then the team will be infected with you, if you show self-denial or frustration, the team's excitement will be like red charcoal drop eight of water, immediately into a wisp of light smoke. Helping the team through adversity requires you to keep your faith and spread your beliefs across the team.

Where does faith come from? Many experienced people say, do not do something for money, because that will not succeed. After I have experienced a series of adversity, I interpret this sentence as, do not build a belief in making money, because such a belief is easily destroyed by adversity, resulting in the failure of the cause. TV series "Latent", the party in the more than the time to say, you do not because of women and join us, you must fight for a more lofty belief. Women died in the war how to do, women were kidnapped by the Kuomintang how to do, I will still fight it? If you want to make money, in fact, there are many ways to make money, how to do? It is fragile to build faith on money and beauty. Jobs once shook Sculley's mind with a word: Do you want to sell soda for the rest of your life or do you want to have a chance to change the world? Caring for Humanity is a solid cornerstone of belief. A step back, faith can come from the care of the user. Yes, we are back to the starting point to create user value.

If I just want to make money, this little crowd model is not likely to make a lot of money, perhaps in some adversity I give up, because instead of investing in a place where there is no hope is better to study the fund investment. Of course, I did not start to create the user value of the belief, initially just engaged in playing, want to see these 2.0 of ideas can be effective operation, not to believe. Later the user more, the user's attention and complaints into a sense of responsibility, I think, I should run it well, it is my experimental plots, but users are concerned about the product. In the future, feed subscriptions from 1000 to 10000, and then to 100000, eventually become 553591, my responsibility to the user to create a user service value of the faith, although it did not bring me the economic, social status of the return, may not even give me more sense of achievement.

The firmness of one's convictions depends largely on whether or not he anticipates and accepts the price of his convictions in advance. If the cost of adhering to the belief is inadequate, then the blind belief in this situation can only be called vision or fantasy, is easily defeated by adversity. Many college graduates quit their jobs a year or even six months after they were employed, because they are not able to accept the gap between vision and reality. To insist on faith is a war, there will always be ups and downs in the war, these landing is just a battle, do not forget our goal is to win the whole war, partial and temporary combat defeat, no big deal.

Adversity is not terrible, terrible is not understand the situation of the product and the initiative to give up.

Since July 2006, as operators abruptly tightened their policies, the profits of 2.0 of thousands of Web sites that make money from the SP business in the thousand-oak matrix evaporate as fast as water vapor. Fear of the same year when doing Chinaren, the money burned forced to sell, Chen a boat decided to retreat, although many new business has just begun. The sites that remain must be able to create competitive barriers and be profitable quickly.

At the end of 2006, the company moved its headquarters from the China Life building in the core of CBD in Beijing to the Jingan center, which rents only 1/3 of the original. In the six-month, Chen claimed that after the structural adjustment of the big injury, the Thousand Oak video business, renren.com and client software departments were all cut off, mop portal from more than 100 people into the small scale of more than 20 people. Peak period of the l400, in exchange for more than half of the thousand oak smooth through the winter.

Looking back on that period, Chen that an entrepreneur on the road to growth, there are many mistakes are unavoidable, only to make a mistake, eat a loss, in the future work can be as little as possible to make mistakes, China's entrepreneurs, basically now mixed well have been eating losses, or even the survival of the big losses. Chen a number of fingers, Charles Zhang, Ding Lei, MA, Chen, Shi Yuzhu, and so on, have a near-death experience of the company, will have great achievements, Chen exclaimed.

When I was in charge of the product into the bottleneck period difficult to break through, colleagues asked me: Why do you want to make our products so difficult? What's wrong with our team? I replied: "Our team is very good, we are very experienced and enthusiastic, even if there are some minor problems, but also minor contradictions." From our product form, it requires a lot of people to use together to break through the critical mass, which is different from the individual-oriented products, assuming that the two products released together, we need to spend more time to let it stand.

In terms of product design and technical difficulty, our products to help users effectively manage other users, this involves user management system and a lot of subdivision of the permissions, resulting in product complexity and technical difficulties become very high, while our team size is not very large, a lot of things can only step by step, So we do not compare with those who can grow rapidly, according to the plan to go down, we in our own area is able to achieve the country first.

Stress management

I have received a stress management training course in Tencent, I did not know at that time what this training will do for my work, after all kinds of adversity, I found that I am still optimistic about the physical and mental health, the original is the blessing of pressure management.

The first step in stress management is to identify your stress situation, and we can monitor our stress situation through this stress test, and recall if you have seen the following in one months:

Feel that there is too much work to handle;

Feel the time is not enough, you must count every minute (for example, walking and speaking speed become fast);

Feel that there is no time for leisure, all day thinking about the work of things;

It is easy to lose temper when encountering setbacks;

Worry about other people's evaluation of their work performance;

Feel that the boss and family do not appreciate themselves;

worry about their finances;

Have a headache, stomach pain, grief and other problems, difficult to cure;

Need to use tobacco, alcohol, drugs, snacks, etc. to restrain the uneasy mood;

Need to use sleeping pills to people sleep;

Getting along with family, friends and co-workers makes you lose your temper;

When you talk to someone, break the conversation.

After going to bed feel become, have a lot of things to worry about, difficult people sleep;

Feel that you can't do everything perfectly;

Feel guilty when you relax in your spare time;

Do things impatient, self-willed and feel guilty after.

Scoring rules: The above situation, never occurred in 0 points, occasionally occurred 1 points, often occurs 2 points, the score of each situation plus total.

0-10 points of low pressure, but may lack of stimulation of life, relatively simple dull, a

People do not have a high motivation to do things.

11-15-cent pressure degree medium, although sometimes feel the pressure is big, still belong to the range that can adjust oneself.

16 points or above pressure is high, need to find the pressure source and adjust the pressure of the plan.

Moderate stress stimulates our hormones, helps us face challenges, and when stress is excessive, it harms our physical and mental health and affects our judgment and performance in our work. When we realize that we are under excessive pressure, we need to analyze what the source of stress is and what is constantly creating pressure on us.

Pressure sources may exist in many ways:

Personal aspects: poor health, emotional instability, inferiority, loss, etc.

Family/Love: Parents and lovers of their expectations too high, scold, long-winded, housework too many family economic poor, family quarrel;

Work: Too many tasks, boss and boss expectations too high, product performance is not ideal colleague relationship is not good, communication is not smooth, etc.

Social aspects: Poor residential environment, traffic congestion, poor sanitary environment, noise pollution, the deterioration of the social climate, inflation and so on;

Friend aspect: Lack bosom friend, be deceived by friend, be neglected by friend, be rejected by friend dispute etc.

The pressure source is often hidden deep, it is our instinct, we hide it, it seems that everything is fine, but it is in the corner of the constant pressure. Therefore, the key to solve the stress is to solve the pressure source, rather than the use of passive evasion to deal with. Do not think clearly, can not quickly decision-making, but also a form of stress, the source of the pressure is afraid to make the wrong decision and affect the performance of the product, when we recognize the source of pressure, find some appropriate way to make the product performance controllable, naturally eliminated, did not think clearly the problem. Too many tasks, the reason behind may be that our working methods are not efficient, to have experienced friends and colleagues to consult a better way to work, to see some professional books, using some of the tools to improve efficiency, improve their efficiency after the problem is solved. The pressure source is completely eliminated, and the pressure it creates disappears with it, and our physical and mental health is preserved.

The pressure source is not necessarily through, the way to solve problems, there is a sentence called, change can change, accept the immutable, in our work, life, in addition to solve problems, there are more unresolved problems, such as soaring housing prices, parents aging, colleagues mood, and so on, We need to identify which problems can be solved, which problems cannot be solved, and find ways to accept the problems that cannot be solved. In the early childhood to two years old, will enter eight, 违拗 period, it began to have independent consciousness, began to defy parents ' wishes and parents to do. Many parents do not understand that the concept of 违拗 period, more do not understand why children suddenly disobedient, they try to use confrontation way to let children obedient, the result is naturally futile, to increase their pressure, "from birth to three years old," a book pointed out that parents deal with children, 违拗 period the best way is to understand, The importance and inevitability of the 违拗 period for the growth of young children, accept this concept in advance and prepare for it, this method is very suitable for dealing with unresolved problems.

In our work, life, there may be many accidents, such as large areas of power outages, network failures, falls injured, these accidents are small probability events, but from a very long time to see, but there is the inevitability of occurrence, this is we can not change, rather than complaining, as well as in advance psychological preparation. When we have a full understanding of the problems that cannot be changed, and are prepared and prepared in advance, these problems are no longer a source of stress, but rather a common problem like eating and sleeping.

Finally, I quote Tony's sentiment and share with you.

Every post has a place to learn, there are excellent colleagues worthy of our study, it is worth our heart to put to recess. No matter how our professional life develops in the future, this process of full commitment is an interesting build-up.

Some friends are very impatient, to a post, a company, an industry, a difficult problem to be tasted, not yet realize the essence, is anxious to change the job, changing the company, change the industry. One of the art giants once said, "not fine one art mo talk about art." Tony's personal initiative, young friends can be more patient, try to find the beauty of work, try to experience the happiness of the work itself.

When we endure great pressure, in many crises and problems, through unremitting efforts to finally find a workable solution, the sense of the sudden, this feeling is indescribable, is not experienced extreme provocation can not understand, only the people who put their heart into the ability to understand the joy of this work. Be passionate and fit into the team

Always appreciate the words of Huawei Company, "The victory is a toast to the celebration, the failure of the fight to save the death." In the work, can meet a group of congenial colleagues, can trust each other and appreciate each other's passion, we fought together, the invention of value, is a very happy event.

Every one of us is looking forward to winning the respect and trust of the team. How can you do it? Some friends, personal ability is very strong, but more like a lone Ranger, but not by team members farewell, where is the cause?

Whether a person is extremely skilled, whether it is very smart, is not the most important. The most important thing is whether you are passionate about the team. Whether you learn to appreciate the efforts of the team members, whether you are willing to constructively help others succeed, only the team has the passion of the people to win the respect of the team.

-Ma Teng "hard to invest, is a kind of life attitude"