Jian: words Luantan website analysis

Source: Internet
Author: User
Keywords Web Analytics

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Recently like to look at other people's website, as long as you see a domain name or Web site can not help but click to see the past, found excellent site will always see more than two eyes, found that the bad would be more than two, trying to follow the webmaster's thinking to see the whole site, the results tend to add their own subjective ideas to these sites. Later knew that this behavior belonged to the elementary website analysis, and the site analysis is divided into several, including but not limited to, user experience analysis, functional analysis, Web site performance analysis, and so on, originally I have to do the site analysis of the work, but only people in the Bureau, but then, do the site analysis simple analysis of these? Site points What should be analyzed? Although I am not a professional analyst, but also interested in talking about this site analysis.

Before on the Internet often see such a master, such experts analysis of the site and advertise, running for the purpose of learning, the results of most of the entire domain name registration history, IP address, PR value and other information, Days of thunder rolling, I also reflect on their own understanding of the site analysis? Today, all of you reader laughed:

  

User experience analysis and SEO relationship?

Whether the user experience is planned in the SEO category I can't say for sure, but a very eye-catching site can often attract your attention, but this eye-catching is good or bad on two occasions, excellent site can let us feast for the eyes, and constantly click on the link, and constantly looking for more good content; But the crappy web site makes us leave Even if it is such a ticket site, we are gnashing of teeth, but we still have to rely on it.

Then the user experience analysis becomes very important, a Web site from the art to the page layout, can often determine the fate of visitors, you have to say that the SEO and user experience without any relationship also line, after all, some as long as the user experience of SEO at the expense of the garbage station, a little more formal, have considered the user experience, at least consider their Let alone some formal stations.

If the figure has three floating boxes, the average user must have a bad impression, even for the target users, are more disgusted with too much of the window, floating boxes, and so on, giving people the feeling of a garbage station, although I know the reason behind, but imagine you reader to their own needs of a product, visited a target site, this situation, What will happen to you?

When the user experience rotten to the extreme, also does not matter SEO.

  

Second, the website basic Information explanation is the website analysis?

In front of many master experts like to take other people's website to analyze, the result is a lot of analysis of what domain history, IP address, PR value and other information, advanced point of experts will be included Ah, the world rankings, keyword rankings, backlinks and so on. I wonder, these are the surface of the site can also talk about a class, if you really want to tell some of the inner things can say a 32 days?

If a professional to this point of expertise to the extent that there is no way, can only blame themselves 2 B, do not know the master of the chain anchor text layout, chain strategy, SEO data analysis of the time will be, you may think that SEO analysis and site analysis is different, is indeed different, But the so-called site analysis spent most of the time to explain the basic information on the site is not over, we are very busy, wasting their time to forget, do not waste others time (to listen to that group of children)

  

Third, function analysis and SEO boundaries?

Functional analysis is my favorite, the success of the site does not lie in how gorgeous you have the appearance and how comprehensive functions, but is your product function to be able to live different user group experience, even very small a detail can decide the website life and death, why now many websites are suddenly launches new product, new function, one in order to be responsible for the user, The second is to allow new products to be more recognized at the beginning of the opening, so functional testing and analysis has become a critical step.

In a project I've been involved in, any small problem should be put forward, as far as possible to the product to achieve step, although the product is not officially launched when the target user Experience report, but can be measured from a small range of functions of the operation, functional testing determines whether the project can be launched as scheduled, Even determine the survival of the entire site.

Here, Seo seems to be a match with the site operation of the factors, then what is not, SEO to give way to the function or other, it is necessary to see whether the SEO coordination with the future development of good products.

  

IV. website Performance analysis = Product testing?

Ping speed of the site, the page open speed, picture loading speed, related content call speed and other performance is worth analyzing, but in simple terms, performance analysis is not product testing, product testing may have more detailed procedures and more standard standards, may even configure professional testers, The application of advanced tools and foggy terminology to the various parameters of the product inspection and evaluation.

Relatively speaking, the site performance analysis may be a little narrow, after all, we are not professional testers, can not know the details of the product, but performance analysis is conducive to user experience and the development of the site, can not say that we did not in the performance analysis to get any valuable things, on the contrary, Through the website performance Analysis report often can get a lot of unexpected harvest, you still hold to live?

  

Is the backend analysis important?

More aptly, some in-depth SEO analysis, although we do not necessarily see the operator's mind, but from some traces to see some Web site SEO method is not difficult, this for the novice must be a bit difficult to digest, a technology means to achieve, but to sink the heart to think these different from other sites phenomenon, Novice mentality is a sudden floating, so the back-end analysis seems to be casting pearls before swine, for some skilled people, others also disdain to listen to you, perhaps others understand more than you.

As the product page of the figure calls some relevant information, but is it really relevant? How to match, the quantity has to pay attention to, and so on, on the surface see and the actual situation is not necessarily the same, many times the application of A~z, two sites are the same, but the effect is very different, this is the difference between analysis, not to say back-end analysis is very important.

I've been thinking about how web analytics can be more easily accepted by novice and veteran can let the novice very good digestion of some of the site analysis of the knowledge point, and not too far from the veteran's sight, or will be buried in only the novice's thinking, and then I found that this is a one-sided affair, web analytics never a standard, Master experts in accordance with their own thinking and understanding to understand the site analysis of this noun, why should I go to the tangle of novice can digest these knowledge points?

Everyone is very busy, waste their time to forget, do not waste other people's time!

This article link address: http://www.seoask.com.cn/seoziliao/webanalytics/Author: Jian qq:85255361

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