Jiang Chinese Medicine industry suspected of publishing false advertising exaggerated sales

"China Management Network comprehensive report" Recently, the Shanghai Industry and Commerce Department issued the 2012 first false illegal advertising bulletin, focused on the exposure of food, medicine, health supplies, collectibles, catering, medical, study abroad intermediary, such as a number of popular areas of the people's livelihood 12 typical cases of false illegal advertising, which, Jiangxi Jiang Chinese Medicine Trade Limited Liability company issued the advertisement announced that its products "Jiang Zhong brand children stomach digestion tablets" sales for "sell 710,000 boxes a day." The survey by the industrial and commercial sector has led to a serious discrepancy between the figures and the facts, which are deceptive and misleading to consumers. According to Xinmin Network reported that "the use of sales talk is a commonly used in advertising, because the number is a precise concept, can naturally explain the problem, persuasive." "A person in the advertising industry told reporters that" consumers generally have the mentality of the herd, will be sold good goods to trust to buy. "This is not an example of an exaggerated amount in the advertising industry," he says, "and some companies are going to be on the edge of the data," he said candidly. Reporter noted that "Talk with sales volume" by a lot of ads used, in addition to Jiang Chinese medicine industry advertising, such as "excellent card dan one year sales 800 million bags", "fragrant fluttering milk tea a year to sell more than 700 million cups, the cup linked up around the Earth two circles" and so the number of propaganda points for the public is familiar with the ads, then, for these figures how China is regulated? Beijing days According to law firm full-time lawyer Zhang Sengui, China's advertising supervision of the Industry and commerce administrative departments for management, and according to the relevant laws and regulations, drugs and other products such as advertising in its sales, or the emergence of "first", "leading" and other words are inconsistent, is misleading consumers. Reporter in Beijing City and Commerce Bureau Dongcheng Industrial and Commercial branch of the advertising branch to understand that, including OTC (over-the-counter medicine), including drug advertising can not be involved in any sales data, and other products such as food in advertising to reflect the sales also need all over the industry and Commerce departments to check before release. Morning News reporter Shaolin