Jiangnan spring consumption The loss of the Alliance incident was sprayed without bottom line marketing

March 8, Malaysia Airlines aircraft incident became the focus of national and public opinion, and the media chairman and chief executive officer of Jiangnan Spring, but in micro Bo on the tone and slightly gloating attitude, by the loss of the Union of the incident for Yongan Insurance marketing, consumer disaster, suddenly become netizens abuse and condemnation of the object. March 8, the Malaysian Airlines aircraft incident became a national and public attention focus, has been pulling the hearts of the people, waiting for the results, but also hope that a miracle occurred, small series is also a day in the brush news spent. And the media chairman and chief executive officer of Jiangnan Spring, but in micro Bo on the tone and slightly gloating attitude, by the loss of the Union of the incident for Yongan Insurance marketing, consumer disaster, suddenly become netizens abuse and condemnation of the object. It is reported, Jason on the micro-blog said: "These years, not sure." The plane can also disappear! has informed the Administration Department in the Yongan100.com 100 on the latest aviation Italian insurance risk 200 yuan for a year to fly, insured 10 million to the major executives, in case the plane disappeared, finally to the family has a guarantee, can not because the plane will not be missing on business! To see how some netizens are evaluating the marketing behavior of Jiangnan spring: @ Yang Yi Yang Yi: Wrong time, the voice of ridicule, a failure of marketing, damage to two brands, exposing a human nature, can not bear to look at the stupid. @ Li Huamin: Floods sell sacks, earthquakes sell coffins! Sometimes it's not a good thing to react too fast. @ read: How is your integrity? @ Media Lao Wang: Look! This is the Jiangnan spring, known as a socially responsible entrepreneur, at this time to think of the thing is advertising ... @ metaphor Tim Old: How insane, only to seize the opportunity of disaster and the courage and mind, bear the Curse of Sung, embarked on the golden Road with human nature as the enemy. @ Jiangnan spring from the marketing reaction speed, Jiangnan spring is very reliable, but from the marketing bottom line and professional conscience, Jiangnan spring is very unreliable. Although then Jason quietly deleted this micro-blog, but the media and wing-yong insurance but let many netizens to these two companies no longer good. Message Source: domarketing Author: Solitary boat