Jiangnan Spring "money" to marry female anchor in Taiwan-an example of event marketing

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Jason to marry the Taiwan female anchor Chen Yujia incident, by the major media coverage, aroused widespread concern, in Hong Kong and Taiwan and the mainland caused great repercussions. Can be described, in Taiwan, Chen Yujia is Jason and the media, in the mainland Jiangnan spring and the media is representative of Chenyu good.

It can be said that this celebrity wedding will become a classic event marketing case.

We can speculate through the information on the Internet: This wedding is about to play the Horn of the media into Hong Kong and Taiwan, the strategy will soon spread out overseas.

There are many bright spots in reviewing the whole event.

The propaganda strategy of the media is worth our thinking. Unify with "Jiangnan Spring wins Taiwan female anchor" "as the main propaganda language," Phoenix satellite TV female anchor marries Jiangnan Spring "as a supplement, not only created a pluralistic wedding, but also mobilized the RTHK and the mainland media appetite, think not sensational all difficult.

This conveys a very clear signal: Jiangnan Spring to win the Hong Kong and Taiwan market, the focus will be shifted, more importantly, the strategy will have a greater change, the audience representatives of not only outdoor advertising, will be a brand culture.

In Hong Kong and Taiwan, Chen Yujia High visibility, and Chen Yujia side of the news will become a hot spot, and Jiangnan spring will be through the wedding, to integrate themselves into the RTHK, will be rooted in there, to Jiangnan spring past business ideas and courage, this is no doubt. Media outlets this commercial carrier is really going to sail.

At the same time, Jiangnan Spring has provided us with a classic case of marketing industry: in the near future, Jason and the media will be in Hong Kong and Taiwan to achieve impressive results, Chen Yujia will also be in the mainland quickly open visibility, a wedding won the entire market.

From this, I think of another case, search the popularity of the Bay network expansion of the road. They launched a "Thanksgiving Society" event, and then did a special topic, reproduced in the Henan Local website, quickly increased visibility, they are only with several media in Henan communication.

Interested friends can take a look at their website: www.sobei.com, try to figure it out.

Now a lot of business executives say brand promotion is difficult, not well-known to do. I have only one piece of advice: to the day of 27th, a good marriage to Jason to calculate the accounts, a good summary of the propaganda track, I can assert: everyone will be ashamed!

Can say so, want to do brand promotion, intentions to think, intentions to do.

Explore the characteristics of the modern media and appetite, into the new entertainment elements, seize the target group's eyeball, and three for one, the promotion strategy will live, the effect will be surprisingly good. With the development of the network, people touch the way things have changed dramatically, the idea of modern marketing in every person can find the shadow, it depends on how you explore. Good marketing has been lost, they have become an invisible thing, but its essence has not changed: must be a valuable, can arouse people's appetite of the event. "Jason marry Chen Yujia", "The Thanksgiving Society of search Nets", are highlighting the current brand promotion of the ways: Intangible event marketing.

The so-called event marketing, in my eyes is the life of trivial, unadorned, touching small things to join the elements of the Times, to sublimate the creation of natural results. A few years ago, Feng Xiaogang launched a film soft advertising, the name of some products added to the lines, the effect than in the title of the time when the ads are still better, it has explained everything; now, Jason married beauty anchor is pointed out the value and charm of event marketing-.