Jiangnan style is just the result of internet marketing

In the magic of the Web, you never know what the next round of internet revelry is detonated by. May be a new word, such as soy sauce, hide and seek; may be an old line, such as: Fang, what do you think? Of course, it could be a divine song. "http://www.aliyun.com/zixun/aggregation/9960.html" > Jiangnan style "is such a Divine Comedy, released three months on the Red globe." Even people who don't surf the internet believe they have heard the melody in the streets. Its singer is Korean star Psy, because the famous song called "Bird", nicknamed "Uncle Bird".

"Jiangnan style" means "Jiangnan styles", "Jiangnan fashion", but also translated as "Jiangnan sportsman". "Jiangnan style" is a Korean slang, especially Seoul Jiangnan District that luxurious way of life, the lyrics have a self-styled, but also the demands of women, but this naked self-styled, and "Uncle Bird" parody of the full performance but formed a great contrast. "Uncle Bird" posture is bloated, a pair of honest appearance, especially imitate riding a variety of funny dance steps, can be said to the song into the "Jiangnan stylish" taunt.

The "Jiangnan style" is a global leap, thanks to the viral spread of social networks. First publish the work on the video site, then there are "Britney Spears," Tom Cruise, Anne Hathaway and other celebrities pushing the top social networking recommendations, followed by a copycat version of every little Star, entertainment program and Netizen, followed by the ranking of authoritative rankings, and finally the natural follow-up of traditional media. Marketers just provide a tipping point and some key marketing points, others are anonymous netizens, from the Lori version to the U.S. Navy version, from the Warcraft version to the Plant War zombie version, it is this viral imitation, so that the song spread to all corners of the world.

Of course, "Jiangnan style" is destined to be a popular song on the internet. It has witty and ironic lyrics, there is a lively and novel rhythm, there are very common but very rich and happy singers, in addition to a spoof style riding dance, although not beautiful, but funny and simple, suitable for imitation. This Divine Comedy seems to be in the casual hot world, in fact there must be a very complete marketing plan, behind the strong international hands. There is news that Uncle Bird and the pop music in Europe and the United States, Justin Bieber, who belong to Universal Music, so he and Justin Bieber's success path is almost the same, first in the YouTube video network singing red himself, and then into the international music scene. Uncle Bird's success is most likely the result of a joint venture between the website and Universal Music, who want to attract a wider Asian market through Uncle Bird.

In the face of this already fully mature network marketing model, netizens are not resistant, can only passively accept. By the network of popular music to strengthen the mind and vision, in fact no longer need to listen attentively and distinguish. Twitter is a social network that is reinforcing the group effects of fans, and when everyone is listening, if you don't want to listen, you're out of the group. This is also the main cause of the strong communication effect that the network can form. In my opinion, Jiangnan style became the first Divine Comedy in Asia, but the result of the joint marketing of YouTube video network and music company. But it is a sign that they have embarked on a conquest of the Asian market. Yequan (famous poet, cultural critic)