Jiangping: How the 19 floor community is developed

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Recently, Changping in the forum to see some netizens asked "19 floor forum is how to develop", here today, Jiangping had to "19 floor community" the story of growth and share with you. Generally speaking, the domestic well-known local community has Xiamen small fish community, Hefei Forum, Changzhou Longgang, Hangzhou 19 Floor, we visit their communities can be learned: they have a lot of common characteristics, to the portal to promote the community, to the community to enrich the portal model. The content of the community will be displayed to the homepage of the portal to attract traffic, enrich the content of the portal home page; On the other hand, use the portal homepage to establish the website brand, accumulate the user base, thus leads to the community, the community's active thus further consolidates the local portal position.

Hangzhou 19 Floor is such, no longer the forum to enable the BBS to separate the two-level domain name Independent. Many local sites have no characteristics, the content only by reprint some newspaper news, the local website wants to obtain the sustainable development, must hope the netizen to interact on the website, lets the user create the content, utilizes the regional cultural resources, the content for the website wins the Prestige, the Netizen's popularity and the colleague's approbation, Finally won the market's favor and development opportunities.

The 19 floor is a forum for City Express, which provides the interactive space of Hangzhou local cuisine, renting, tourism, La Feng, flea, job hunting, making friends, parents and so on. Like the parent-child section, it corresponds to the new version of the Metropolitan Express, daily posts in tens of thousands of, the topic is the topic of parenting, such as: Today my child how, where there are good milk powder to sell, these topics are relatively concentrated, businessmen will come here to visit, see where to sell milk powder and other topics will come to answer, Of course, the 19 floor on the commercial nature of the topic management is more stringent, appear will be deleted, netizens can express their views and opinions, but can not leave contact, contact address. 19 Floor new Open section will be in the forum to do a survey first, listen to the views of users, which sections of the gas, which section to do content, a only spit forum is not commercial value.

The 19 floor is a community with a newspaper background, and many local newspapers and periodicals are now in transition and the Internet industry is developing. Therefore, the 19 floor has a daily circulation of 800,000 of newspaper for it to do publicity, 19 floor early crowd, in fact, the newspaper decades we tired network. This newspaper is their core resource, and through this core of resources only the 19 floor after the text. 19 Floor once with the Merchant partnership held promotional activities, found that after 19 floor registration of the user group is basically about 30 years old young white-collar, this is what he wants to find customers. The 19 floor is moving towards the goal of being the largest city community website in China. As of September 2011, the website has registered users beyond 15 million, of which, Hangzhou local users accounted for 2/3, lively users beyond 1.3 million. The net profit of the 19 floor was close to 20 million in 2010.

As a result of the Hangzhou local Metropolis newspaper "Urban Express" website, the 19 floor and many in the running difficult media site compared to the results are very different. An example is that, over the past few years, the 19 floor has received nearly hundred large and small media from all over the country.

The 19 floor source is accidental. 2001, as the "Urban Express" special edition of the editorial center of Lin Yu led a special issue center of several editors, reporters with my office 586 computer, in the spare time to tinker with a BBS, the name of the origin is very casual-then the special center in the Hangzhou Daily building of the 19 floor, so set the name. The original 19 floor, the style is very simple, so that there is no home page, a pit stop is a yellow background of the BBS construction. Lin Yu as a forum administrator, colleagues as forum moderator. Slowly, the 19 floor has become the Subscriber Exchange and interactive platform of the City Express.

General local sites have a geographical limit, the first 19 floor is only for Zhejiang area, so at first 19 floor users are almost all Zhejiang users, especially in Hangzhou, the majority of users, so the offline activities are very easy, the close feeling of users to establish, relative to the merchant, 19 floor forum online and "Urban Express" The combination of offline, can completely affect its customers and marketing process, so businesses are willing to pay.

The 19 floor is about all aspects of life, and many other local community forums may be comprehensive, literary and so on, the 19 floor will be the positioning of life and newspaper positioning complement each other to promote development.

The 19 floor has undergone a time of development of cultural restructuring. 2004, as the Hangzhou newspaper group, the City Express newspaper was listed as the cultural industry in Zhejiang Province to carry out the key units and cultural system reform pilot units, to obtain independent professional legal personality. Shortly thereafter, the City Express newspaper resolution to build an independent network company, 19 floor became the pilot pilot. October 2006, the Fast Network Media Co., Ltd. was formally established. Company was founded when there are 10 people, in addition to Lin Yu and other 3 are from the Special Center, a large part of the external recruitment. For example, technical director from Alibaba, human resources officer from the Oriental Communications. Wang Zhenyu in early 2007 from the special Issue center to participate in the 19 floor, he put it "as my lifelong most important entrepreneurial opportunity."

As a traditional media transformation of the site, the network did not continue to do news. This location originated on the 19 floor and was first "played". From 2001 website opens, the forum has the parent-child, the food and so on plate. When the company was founded, the image known as the "floor" of the plate is simply covered up, such as tourism, financial management, real estate, automobiles and so on.

The 19 floor profit form is divided into three major parts: the first is the basic business, that is, the network advertising, and the second is the strategic business, such as "BB Big Store" and other comprehensive online supermarkets, 19 floor after the auction ranking, complete revenue; third, value-added services, the site through the provision of value-added services to members to obtain income.

Strategic investment was introduced into the 19 floor in 2008. The company also formally changed to Hangzhou 19 Floor Network Media Co., Ltd. But Lin Yu is unwilling to disclose the amount of investment and investor status, thought "not yet released cent." August 2009, 19 floor rapid expansion. The expansion of the 19 floor has two types, one is the local output, such as Taizhou 19 floor, etc., the second is the integration of local potential, the concept of consistent team, such as Chongqing Shopping Network. At present, the 19 floor once in Shanghai, Chongqing, Wuhan and other more than 10 cities set up a local team to start local business.

Development to date, the 19 floor has become a local community portal in a legend, a new clothes, a snow, a picture, a mood, can become their happy topic. In the 19 floor space, they also created 19 floor language "pull wind", "Spicy Mom", "weeding", "small Four", ... Even some netizens in the 19 floor space to make their own lifelong friends, the wonderful Life in the 19 floor unfolds.

About the future of the local portal community. Local portal community was initially provincial, municipal gradually rise, the development so far, local portal sites have been all over the country each county, and some township also launched its own portal site. Therefore, jiangping that: the future of local industry communities will be more and more, the competition will be more and more big. (Author: jiangping Source: jiangping blog http://www.jiangpingzhong.com/html/155.html)