Jiangping: Ten marketing skills of Weibo marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Weibo marketing is just launched a network marketing approach, because with the fiery micro-bo, both the birth of the relevant marketing, that is, micro-bo marketing. Meager marketing to microblogging as a marketing platform, each listener (fan) is a potential marketing object, each enterprise can be in Sina, NetEase, etc. register a microblog, and then use to update their micro-blog to users to disseminate enterprise, product information, establish a good corporate image and product image. Below, jiangping about Weibo marketing ten marketing skills:

1, the number of Weibo is not much but the fine

Some people in the establishment of micro-blog, at the beginning did not locate a good theme, today feel that the site's microblog is very good, the establishment of a microblogging users, tomorrow may feel this kind of topic Weibo good, but also set up a. Build micro-blog and the operation of the site is a bit similar, personal webmaster always feel that this good to change, in exchange for the results of one did not succeed. We do micro-blogging also pay attention to focus, because a person's energy is limited, messy content will only waste time and energy, so we have to do fine, a heavy blow will achieve good results.

2, personalized name

A good microblogging name is not only convenient for users to remember, but also to achieve good search traffic. This and our personal webmaster take the site name similar, good website name such as: Baidu, Taobao, happy net and so on are very simple and easy to remember. Of course, if we establish micro-blog, ready to marketing on Weibo, then you can take the name of the enterprise, product name or personality as a microblog user name.

3, clever use of templates

The general microblogging platform will provide a number of templates for users, we may choose to match the industry characteristics of the style, so more appropriate micro-blog content. Of course, if you have the ability to design a set of their own characteristics of the template style is also a good choice.

4. Use Search to retrieve and view related content

Each microblogging platform will have its own search function, we can use this feature to their own published topics to search, look at the list of their content, compared with others micro-blog content. You can see the number of comments on Weibo, the number of forwarding, and the number of keywords mentioned, so you can understand the marketing effect of Weibo.

5, regularly updated microblogging information

Microblogging platform for the general release of information frequency is not too restrictive, but for marketing, the popularity of micro Bo and the focus from the sustainable topic of micro-blog, we have to constantly create new topics, release and information about the enterprise, can attract the attention of the target customers. The information we have just sent may soon be covered by the information behind, in order to attract customers long-term attention, it is necessary to update the micro-blog regularly, so as to ensure the sustainable development of micro-blog. Of course, the long-term update of good, innovative topics, but also may be forwarded or commented by netizens.

6. Be good at responding to fans ' comments

We need to actively review and respond to the comments of fans on Weibo, and focus on the dynamics of the fans. Since it is interactive, it has to move each other, there will be to go. If you want to get more reviews, be positive about your comments and respond to comments as a way to treat your fans with respect.

7, #与 the flexible use of the symbol

When the tweets are posted, the two "#" words are the content of the topic, and we can add our own insights behind it. If you want to introduce an active user, you can use the "@" symbol, meaning "say to sb." For example: "@ Weibo users welcome your participation." Click on "@ my" in the microblog menu and see the topic that you mentioned.

8. Learn to use letters

Compared with the text limit of Weibo, letters can accommodate more text. As long as the other side is your fan, you can send letters to the other side of the way to inform each other. Because letters can protect the addressee and the sender privacy, so when the activity unfolds, the method of sending letters will appear more respect fan some.

9. Ensure the authenticity and transparency of information

When we do some preferential activities, promotional activities, when issued in the form of enterprises, to cash immediately, and open the winning situation, to gain the trust of fans. The information posted on Weibo should be consistent with the website, and the activity will be tracked in time on Weibo. Ensure that the activities continue to attract more customers to join.

10, can not only hair products business or advertising content

Some microblogging is very direct, daily release a large number of product information or advertising and other content, basically do not have their own characteristics. This kind of microblog, although others know what you do, will never pay attention to it. Weibo is not a simple advertising platform, the significance of microblogging is information sharing, no interest is not the product interaction. We should pay attention to the entertainment, fun, humor and so on. (Author: jiangping Source: Jiangping blog)