Jiangsu Home textile industry supporting services gradually improved, financial institutions support

With "Double 11" approaching, Nantong well-known textile enterprise Raleigh began to decorate its cat flagship store. According to the "Data Rubik's Cube" statistics, 2012 to 2013, Raleigh "Double 11" online sales ranked first in the entire network.

Raleigh Home Textiles is the first Nantong home textile industry to test hydro-power companies and the success of the leader. According to the Nantong Banking Supervision Branch is not complete statistics, Nantong has more than 750 home textile enterprises to expand sales channels through the electric business platform, more than 62 home textiles Enterprises set up E-commerce marketing departments or subsidiaries, nearly 6,000 shops with the use of electric network to carry out network transactions, turnover accounted for more than 20% of total sales.

Supporting services gradually improved

Home textile industry is Nantong important traditional pillar industry, Tongzhou, Haimen the neighboring home textile market has become the country's largest home textile industrial cluster, with all kinds of home textile enterprises more than 2,500, employing more than 500,000 people.

In recent years, Nantong textile industry has transformed to the electrical business, the supporting services are gradually established:

2004, the Folding Stone Bridge Logistics Park began construction, and build the province's first logistics information platform;

2011, the Gold Rush era and the joint training of 2 E-commerce Outsourcing Trust enterprises have been set up to help push home textile business development;

April 2012, Haimen laminated stone Home Textiles e-commerce Chamber of Commerce was established;

June 2012, micro-spinning e-commerce platform on-line;

August 2013, China National Textile E-commerce Service Center settled in Congchuan Economic development zone. This August, the investment of 120 million yuan Nantong home Textiles E-commerce Industrial Park completed and put into production, 11 home textile Enterprises signed up.

Business model has its own strengths

Around the home textile industry upstream and downstream resources to E-commerce as the core, Nantong home Textiles has been formed including electricity, third-party service providers, distributors, manufacturers, warehousing logistics services in one of the home textile industry chain.

Nantong Home textile industry in the transformation of the electric business on the road recount, and constantly innovate the operating model. Raleigh, treasure, Violet, Kai Sheng, feather and some other brand enterprises, with the help of the cat, Taobao, Jingdong, only products, such as mature business or Consumer-to-consumer platform, the establishment of effective drainage and promotion mechanisms, network traffic is large, is the mainstream model of local electricity. The United States, such as the famous home textile enterprises such as the company's online sales and offline store sales to supplement each other, online sales accounted for about 28.6–37.0. Jiangsu Radio and Television "good to enjoy shopping", Anhui Radio and TV "every household shopping" and other channels, mainly for housewives and other people, in recent years also by many home textile enterprises of all ages.

Based on the rapid development of the power of the momentum, some home textile enterprises even completely abandon the physical stores, as a pure role of the electric business. In the national textile City small well-known Cayenne, Ning Good, Aniu and other brands, their own production and specifically for Taobao and other electric platform stores wholesale supply. There are also companies that create information platforms on the Web, display products, provide information, and then do wholesale trading of products online.

Financial institutions Support

The good development prospect of the electric dealer, let the bank also be excited, decisive hand supports.

Nantong agricultural firm, BOC to the pure electric business enterprise--Jalam company loans 15.35 million yuan, for its stocking and advertising costs and other operating expenses. Haimen to the Sea Menjai Tatsu Company issued a loan of 3 million yuan, to support its core store for 8 cats supply.

Many banks also actively support the electric business model innovation. Nantong Yi-kai Lotus Company is a one-stop warehousing suppliers, enterprises cost nearly 2 million yuan to build their own network distribution platform, and in Nanjing, some colleges and universities through the "Yi-Lian Spark project" combined with college students entrepreneurial business promotion, Minsheng Bank based on the project prospects to give 2 million yuan credit.

Nantong Micro-textile E-commerce company was established in June 2011, is a home textile enterprises to provide logistics information technology services and E-commerce marketing Solutions home textile electrical Business logistics platform. CCB Tongzhou Branch to the company issued a mortgage loan of 60 million yuan. The platform in May 2012 on the line, the cumulative entry of more than 17,000 domestic textile enterprises, of which Nantong enterprises reached more than 6,000.

At present, the Nantong home textile industry credit balance of about 18 billion yuan, which directly support the home textile electric dealer sales and service for the electric dealer's loan balance amounted to 2.5 billion yuan, benefited from more than 1000 small and medium-sized enterprises.