Jiangxi New Oriental Culinary College suspected of false publicity complaints

Source: Internet
Author: User
Keywords New Oriental
Tags advertising false propaganda false publicity find learn network online online advertising
In recent days, the network received a number of students and parents call, complained that Jiangxi New Oriental Culinary College boasts of "the first brand of Chinese culinary education", false propaganda, confusing students led to deception. Are the facts reflected by the students and their parents true? In order to verify the situation, the network launched an investigation. Netizens: Boasting "China's first" cheating students in mid-May, a number of students from some places in Jiangxi Province to reflect the network, Jiangxi New Oriental Culinary College staff declared their school as "China's first brand of culinary education" school, "China's best Chef Training School", "I learned from the Internet advertising New Oriental Culinary College, A little interested in learning the chef, to their advice, they always say that they are the best, but I asked them which agency to identify these honors, but can not say, so I suspect they are false. "said the Netizen Kobayashi. Read the promotional materials on the new Oriental Culinary College in Jiangxi Province, in a 2013 admission guide to the new Oriental Culinary College in Jiangxi, which records the honor of the new Oriental Culinary College from 1988 to 2012, one of which is particularly noticeable, "2005, by the People's Daily" as " China training industry's top ten prestigious institutions, the reporter then online to find relevant information, in addition to the new Oriental Culinary College this so-called glorious course. No information, nor can find the remaining 9 "China training industry Ten famous institutions." School: Get some "labor fee". With these questions, May 15, the reporter came to the Jinggangshan Avenue New Creek Bridge, Jiangxi New Oriental Culinary College to understand the situation, through a variety of inquiries, contact with the school propaganda work of the Yu Junhui (sound with) director, in his statement on the small Lin reflected in these issues and to prove that the people's Daily In 2005, the hospital as "China's top ten famous training institutions" is true, the director replied to reporters, said that she will return to Jiangxi in Friday after the meeting to explain to reporters face-to-face. May 18, the reporter did not receive the director of the telephone, many times to not answer the electricity. In order to find out the truth of the matter, May 20, 21st, the reporter repeatedly to the director has not answered, text message to verify, also did not get a reply. June 6 3 o'clock in the afternoon Xu, the reporter once again came to Jiangxi New Oriental Culinary College, finally met Yu Junhui director, in the director of the media is not the prosecution, not the right to know these and refused to produce related materials. The reporter patiently explained to the Director is willing to cooperate, but first consult the leadership. 5 minutes later, the director returned to the office to explain to reporters that these materials are at Headquarters now there is no way to reporters, and readily handed to reporters an envelope said to be to reporters, "labor costs": "So little things to forget it!" After the reporter refused, the director told reporters: "This is not a big deal, you have to report on it, it is our group wrote this, we are the whole country is such propaganda, you should go to our headquarters, and we have nothing to do." Industry and Commerce: false propaganda illegal reporters in the business sector interview learned that the "People's Republic of China Advertising Law," The seventh clearly stipulates: advertisingMust not use absolute terms, such as "state-level", "superlative", "best" and other terms, and the exact same terms, such as the best, most excellent and so on. The Industry and Commerce Department also said that the use of "first", "best" and other absolute terms in advertising, there are false advertising advertising, misleading consumers suspected. Industry insiders told reporters that "China first" is obviously false, no individual departments will issue such a medal, the new Oriental cooking is a clear violation of advertising laws.
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