Jiangxi Private Website: The bottleneck of industrialization in the pioneering adolescence

In the past 10 years, the development of Internet industry in China has shown vigorous vitality, which plays an irreplaceable role in the adjustment and infiltration of traditional industrial structure and the improvement of social economy and civil life.
With the increase of Internet users, some of the internet industry developed relatively mature provinces, the network economy has formed an industrial-style development, but also become the driving force for economic development. And from the current situation, to decorate the network as a representative of the private Web site, as an example, decorate the net year only advertising year profits are broken tens of millions, to the government tax nearly 600,000. And in this "success" behind, it seems to see the private Web site in the high-speed development, but why it in the fight to the first time in Jiangxi province and then away from Gan?
In recent years, Jiangxi local private sites, such as decorating the net, the Treasure Net, Circle Network and other sites, to "Dark horse type" surfaced. Industry personage Analysis pointed out, our province local private website development because of the objective environment restriction, compared with the developed provinces is lagging behind, after the "embryonic" stage of development, the future of Jiangxi industry will bring about how changes in the development of the economy to inject what power, these need from the "site positioning" and "Profit Model" To think about the problem.

Morning paper chief reporter Shuming Morning News reporter Hu Wenjing had yue

▲ Jiangxi Private website has entered the high speed development stage

Decorate to the first
Why do you have to go out?

      last November, an explosion of news from the Internet industry in Jiangxi Province focused on the larger internet in Jiangxi Province--decorating the net, leaving Nanchang and relocating its headquarters to Beijing.
      the same day, decorate the network responsible for the announcement, will decorate the network Nanchang headquarters relocated to Beijing, in order to seek new development space for the website. News, on the decorate net "march" Beijing, immediately in the industry to produce hot discussion.
      Previously, decorate Net founder Hu Fei in answer the media question to talk about, as native Jiangxi People, founder website also should choose Jiangxi.
      as the largest internet company in Jiangxi province, decorated nets in Nanchang has been operating for four years, during the period, Chinese women's portals such as Ruili Women's network, Alice female network, As well as the major portals of the female channel are already in the industry to achieve remarkable influence.
      synchronized, China's internet situation has gradually tended to a market segment stage. Decorate the network after four years of operation has achieved "miracle" as the development, "surprise" from the decorate net of a group of external propaganda data: decorate the entire net browsing volume more than 6 million pv/days, active users and independent IP access more than 1.5 million/day. Alexa world rankings: 1.51, China ranked: 116, vertical female portal site ranked top three, Jiangxi's entire internet industry ranked first.
      Hu Fei said: "The success of the early decorating network and its Nanchang inseparable, on the one hand, Nanchang relatively low operating costs conducive to the expansion of the site; On the other hand, as a National Mall website, Located in Nanchang Logistics platform can achieve low-cost and efficient national distribution, these two points for a start-up stage of the network mall is critical. "
      on the other hand, the development bottleneck of the decorating network also arrives in advance. Hu Fei said, as the central region of the inland city, Nanchang lack of first-hand information available for Web site selection, decorate net as a female portal, fashion information originality is extremely important, this point, Jiangxi Internet environment is lack of foundation.
      at the same time, the young team, with an average age of just 24 years old, also made Hu Fei more worried because of the lack of experience in young people and the difficulties in overcoming the team's top management. On the other hand, according to decorate net insiders said, decorate net target consumer group Jiangxi market only accounted for 10%, consumption core in coastalFirst-line city, which is also a fetter on the development of a very important factor, to this end, the private website decorate network "rooted in Nanchang, the market outside" contradictions also with its development increasingly highlighted.
      as Jiangxi's "largest" private web site, decorate the net "deliberately" away from Gan, although in a certain period of excessive speculation, but after the heat, including industrial scholars, more people, began to think of Jiangxi private websites in the background of the internet era of a lot of problems.

Looks beautiful and tired.
Jiangxi Grassroots website began to rethink

2007, an IT industry launched the Midwest Internet Conference held in Nanchang, due to the small turnout, the last awkward silence. As an experienced person, the Chinese culture and Art network said: "Because at that time the whole of Jiangxi did not have an influential site in the country, such a situation does not provide a number of sites in other regions to cooperate with the possibility." ”
Nanchang Brand Apparel to join the founder of the network Schell the same deep experience, the Web site to join the apparel, in Nanchang, "idling" two years later, the founder of Schell in 2010 to take the company to Guangzhou operation.
After a year, Schell told reporters: "Not all sites are suitable for the local operation in Jiangxi, if your target market and the main business partners in the field, that the best choice is the field, and in fact, the local environment in Jiangxi to provide more space and opportunities for development, the choice of site region, is determined by the location of the site itself. ”
Jian Dongming, general manager of Nanchang New Forest company, who has long been engaged in website construction, told reporters when he talked about website positioning since the establishment of the company in 2006, the business is relatively single, mainly to open up the enterprise market, the early due to the majority of the Internet concept of immature, not deep understanding, so that the site operation encountered a great obstacle. With more than 2000 Web services, not enough to make the whole site bigger and stronger, which prompted him to start pondering the new market direction. Until 2008, the entire operation of the "New Forest" has changed greatly in the direction of the initial single site construction and promotion, began to operate several industry sites. Industry personage Analysis says, this kind of website although all in Alexa (a website that publishes the website of the world rankings specially) obtains a good rank, but from the profit model still did not innovate.
2005, Jiangxi China State Economic Development Co., Ltd. in the introduction of Baidu promotion, Jiangxi's private web site or disunity situation. Shiling, the manager of the company's big clients, told reporters: "At that time, the public awareness of the promotion is still relatively weak, and even the promotion of Baidu has been mistaken for boat ferry." Along with the development of the private website, many people who do the website begin to rely on this kind of promotion, which shows that the change of the Internet folk consciousness can be improved gradually. ”

Weak profit model leads to malnutrition in Jiangxi network industry

      It is understood that in the 1990s, Jiangxi Private Web site after can be said to be a ups and downs, regardless of the cost of burning money, and other private web site development trajectory of the same, is the so-called "provinces have boundaries, the network without boundaries."
      Industry personage Analysis said, in seemingly almost the same starting line, Jiangxi Private Web site has lagged the rest of the country's private Web site, missed the development of Baidu, Sina, Sohu opportunities, but also make a lot of this can be at that time " A show of skill "may evolve to become nowadays Wang and so on many internet's test water person, now to they can only hold a candle."
      with the private network founded at that time as an example, Jiangxi's on-country, is the Jiangxi people and the United States strategic investors started the site, due to geographical constraints, the strength of the investors to come is still limited, and on China is a Chinese base and the target audience is America. For example, Jiangxi people sell Jingdezhen ceramics, will be the site as a propaganda platform, to attract, inform the United States have such products, while in the United States there is also a real visible Jingdezhen ceramic shop, so that Americans see the kind, so that the store to achieve transactions.
      So, in the 90 's Jiangxi, and now is different, Jiangxi's internet users are few, private websites no one to advertise, the boss is not less willing to throw too much money in. It is understood that there is a common phenomenon, the original intention of many Web sites are to rely on the VC, the hope that the site bigger and stronger, resell to the wind. This phenomenon is most prominent in the small and Medium Web site group.
      at the same time, because of the whole Jiangxi Internet environment generally "malnutrition", coupled with the Internet itself contingency, and almost no profit model, which makes the wind, the site operation is also struggling.
      from a nationwide perspective, especially in some provinces where the internet has matured, private websites are favored by VCs. So why were private websites so favored by venture capitalists at the time?
has the industry analysis, first of all, the game of venture capital is high risk, high investment, high income, the hands of the people who have money will be gambling. Second, in fact, in the 90 's half of the century, the wind cast no cost into the site, the phenomenon is not much. By the end of the 90, when people saw the American people's confidence in the Internet business, it was in this context that Jiangxi's private websites began to swarm.
    &nbsP; Compared to the current Internet development model, the 90 's private site winners, the reason for winning is basically not in the profit model, but in capital, so that the industry most recognized that this is a capital decision of all times. "Who has a strong capital, more money on the market, who can support, who will be more successful." "Therefore, many VCs will" bleed "on the site at no cost.
      For this reason, the 90 's private web site development, most of the money to explore, people know that there is a prospect, can make money, but do not know how to make the site well. At the same time, it is limited by the level of productivity development the technical force of the website operator is limited, the technical personnel is scarce, the purchase flow pays high, but the Internet user is few, did not appear the online bank payment, the logistics and so on security safeguard, does not exist the net buys, buys, and so on, therefore the advertisement invests small, basically does not have the profit
      It is based on the above reasons, the industry analysts believe that the 90 's Jiangxi private sites, more than 90%, no profit model, so the survival of the private site is extremely low, millions of after smashing into, some even shadow are not one, Perhaps thousands of families can live in the development of the fragrance of only one or two.

Who gives Jiangxi the internet direction?

      entering the 21st century, there have been some fundamental changes in the Internet compared to the previous 10 years. Especially in the second half of the 21st century, with the obvious local characteristics of the Jiangxi Private Web site began to rise, such as the current popularity of the life of consumer sites treasure net in 2006 online, two years later, the Circle network officially online.
      In fact, as early as the 1990s, has been the embryonic form of local characteristics of Jiangxi, the existence of such as the Web site of the "It" 1999 created "Knife Online", for the Army Day Avenue Computer City, many users, Many brands, and consumers can not distinguish between the quality of the situation, investors optimistic about the market and built. Still, at the time, the concept of the local Web site was not formed. &NBSP
      When the Circle network, the treasure net accumulated popularity, set off the climax of the local Web site, we can also see that the increasingly competitive private sites under the conditions of the 20th century half of the century so far show "site open much, Close also more "features.
      However, the development of the whole Internet, broadband penetration, internet users increased geometric multiples, it technicians no longer scarce, online banking payments, logistics and other rapid development, advertising investment also increased.
      It is understood that many Jiangxi University students are also doing the Web site, because the threshold is low, the cost is not high, the cheapest four hundred or five hundred yuan, you can complete from the domain name, production costs, to the site space one-time investment. If you want to "decorate" the site, update the design and layout, one-time consumption of 1000 yuan to 2000 yuan can not wait.
If the request is not high, after decoration, can not change forever. Seemingly lower costs, for large and small Jiangxi private sites have been created to provide a hotbed. "An early founder of the website Yuan told reporters.
      However, the Internet can be said to be "easy to enroll, the award is difficult", from the surface, the first is to enroll more people, again, is the human resources, the requirements of the site to improve. To delve into the reasons, compared to the last century, now, Jiangxi Private site has taken some significant changes, one, from doing the internet without direction, to do the mass market, further to the market segments, small market. Second, there is no profit model, the development of investment in the establishment of the site before, we must determine the profit model, determine positioning, in order to survive the road. Third, as in addition to group buying, Jiangxi people rarely produce on the local Web site consumption, most of the choice of Taobao and other national websites, a lot of Jiangxi private websites are still taking the media road, for taking the e-commerceThe road accumulates enough popularity.
      However, the total advertising revenue of the entire Jiangxi private website is not very significant. Zhoule, the founder of the Circle Network, predicted that the real profit would not be much, unless the top three in Jiangxi private websites. At the same time, he said, if the Jiangxi private website integration is good, and will not be worse than the traditional media development.
      in the profit model, the private website does not have the obvious Jiangxi characteristic aspect. At present, the national private websites are mainly advertising, information value-added services, network marketing programs and other sources of profit.
      PO Network Deputy general manager Deng Yingchang has said: In the Internet development process, the profit model is nothing more than those, the key is who can do the deep, core competitiveness lies in how the depth of the home to dig profit points. In the case of advertising-oriented, the profitability of various forms, selling content, selling business space, open businesses, net fees, group purchase and so on.

Jiangxi Day can be born Baidu Taobao

      It is understood that, and most of the development of the profit model is different, was founded in August 2009, "Jiangxi Pacific Direct Purchase Network" with its "personality of the Profit model", its development at one time in the industry controversy.
      Industry insiders said that the development of the website should conform to its own development rules and positioning, the Pacific Direct purchase is not like Taobao, people buy things there, and not like Baidu, people search here. But in the Web site BMC business model in a short period of time in the Internet to generate hot debate.
      In addition to the Pacific Direct purchase, most of Jiangxi local private website status?
      "Jiangxi's existing private sites, including some high-profile sites, are operating at a loss, rather than closed. A Jiangxi Internet industry personage tells a reporter.
      He pointed out that, first of all, Jiangxi people to buy products, basic Taobao, Jingdong Mall and so on, will not be on the local site; second, even the High-profile site, we can see his daily visits, But the amount of traffic is not the same as the site generated consumption, including the Guide to consumption, if the production of less consumption, is only clicked, the site almost no profit; third, most of the local private websites in Jiangxi do not have their own products. Four, the local Web site even on the surface of the Internet users do not feel, such as Taobao, Jingdong Mall, although not the last business, but did it, and the consumer money will first flow to the website, and then transferred to the goods "club."
      He said, as if money had been his own, there was always a chance to get a little. and Jiangxi local site almost did not take this e-commerce development model, and some sites are still in the early stage of the site promotion phase, investment costs, more than 70% are at a loss.
for the current situation of Jiangxi Private website, another personage in the industry does not fully agree with this kind of statement, "Jiangxi Local private Web site in the process from media to E-commerce, the road before a person analysis, Jiangxi Private website will certainly go, but now the media in the form of the local site operators of Jiangxi's thinking is the first person gas.
      Second, last year, the rise of group buying, to now some sites have attracted tens of thousands of of local group buying crowd, has begun to use the form of Taobao, the first group purchase costs to pay to the website Alipay, and then pay the merchant. Third, in advertising costs, the development of a better Web site annual income can reach more than 4 million. Of course, this kind of website, in the personnel operation, the office space, the server rentsThe cost of leasing and website promotion is also millions. "
      from two people in the industry analysis, we can at least get a result, Jiangxi private website from Baidu, Taobao distance is still very far." So how about the development of the site of Jiangxi soil?
      If the whole country is divided into ABC three from high to low level, Jiangxi's broadband penetration rate in the end. This objective has hindered the development of Jiangxi Internet. "Circle Net creator Zhoule said.
      In addition, Jiangxi's lack of high-quality human resources, as well as the training of talent to go northward, and the technology away, but also become a private web site in Jiangxi Province a major problem.
      Jiangxi's underdeveloped economy, not for VCs, the market opportunities, the Gold rush probability is small, these factors are not only a challenge, but also brought opportunities for the local site.
      "Running a successful website requires two points, a unique profit model, and not easy to replicate. Professor Shuwei, director of information management at Jiangxi University of Finance and Economics, said that the website needs to set up an innovative profit model, or a pricing model, another element is to correctly select the customer group, the site business operation of the market segments.

The industrialization of Jiangxi Internet confusion

      In recent years, with the increase of Internet users, the Internet began to penetrate every corner of the traditional industry, in some developed provinces of the Internet, the rise of private websites not only formed a related industrial chain, is also the local financial contribution of another army, at the same time, the Internet in fact, the traditional industry with the road of information, and in this process, the development of private websites play a role is also more leading significance.
      in Jiangxi Province "Eleven-Five" during the work, "information driven industrialization" has become another focus of industrial development, and for the internet industry itself, Jiangxi in the localization of the growth of the site has not been to the road of industrialization.
      from the function of the mature private website, its application of electronic commerce will play an active role in optimizing and upgrading the industrial structure, and with the gradual improvement of the internet industry, The business function of Internet has a positive effect on the effective integration of resources and the upgrading of industrial institutions.
      in view of the current situation, the development of Jiangxi private websites, such as the Treasure Net, circle network, etc. in Jiangxi Province in the past few years to "Black horse-style" top-notch website, in fact, to bring more people or the improvement of life.       Ma Zhihui, director of the Economic Research Institute of Jiangxi Academy of Social Sciences, argues that the development of private websites in Jiangxi province is still slower than that of other provinces. The concrete manifestation is: the content is monotonous, the information updates lag. These developments have a great relationship with the development of the whole Jiangxi economy, and the development of the network economy is limited. From the whole of Jiangxi, the network category is relatively complete, but there is no industrialization, it accounted for a small proportion of the entire industry. With the development of virtual economy, Internet enterprises will play an important role in the whole process of Jiangxi's economic development, which can promote the development of local economy.
      When it comes to the development of private websites in Jiangxi Province, Ma Zhihui that it is necessary to strengthen the coverage of the website information and keep the content updated. In addition, the network economy can only maintain the steady development of the network economy only when the real economy develops to a certain stage. Most of Jiangxi websites in the publicity and improve the people's livelihood is very prominent, but for the whole Jiangxi economic contribution rate is relatively low, the industrialization of the road is still long.

     Source: http://www.jxcbw.cn/mainpages/shuchu.aspx?NewsID=2820&Newstype=le117