Jiapin CEO Yang Peifeng: Luxury electric dealers need to rely on physical department stores

Jiapin Network CEO Yang Peifeng (Tencent Science and technology with map)

Tencent Science and Technology (moon gu) June 21 news, this morning, http://www.aliyun.com/zixun/aggregation/1847.html "> Luxury Electric network CEO Yang Peifeng Tencent Technology and other media said, at present, Company monthly sales reached tens of millions of dollars, customer price of about 650 yuan.

"China's luxury goods dealers must rely on high-end physical department stores, to solve the source of goods and supply chain, in order to develop rapidly." Yang Peifeng so stressed.

Last week, the Jiapin network announced a new round of funding from Macy's and Intel's venture capital, with Macy's $15 million trillion.

Yang Peifeng said that last June, Jiapin Network and Macy's Department of contact, the new round of investment is mainly used for marketing promotion, the second half of this year's marketing budget will cost more than 100 million yuan.

According to Yang Peifeng, the Macy's investment is a strategic investment, and the choice of Macy's can also solve some of the licensing problems of luxury brands.

In addition to the capital cooperation with the Jiapin network, Macy's will also start in 2013 in the Jiapin network of the European and American Network platform on the sale of some of its own brand merchandise.

2009, Jiapin online line. It is understood that the website implementation of the "luxury + famous" product strategy.