Jiapin net to buy double-spell domain name to cooperate with the brand exerting force

Recently, Jiapin network to enable jiapin.com as the main domain name caused widespread concern in the industry, anecdotal rumors that the acquisition of this domain name is expensive, jiapin network cost such a high price acquisition of this double spell domain name? Insiders know that. com is primarily used for commercial http://www.aliyun.com/zixun/aggregation/37893.html "> International domain names, Jiapin.com is consistent with the Chinese name of the Jiapin net. As long as the Chinese name of the net is unchanged, jiapin.com is its highest level of relevance of the top-level domain name, but also a part of the brand of Jiapin network, Jiapin purchase jiapin.com, highlighting its as a pan-luxury electric dealer brand strength and brand internationalization of strategic deployment and ambition.

According to the reporter understand, at present, double spell domain name is still the mainstream of the market, will be with the brand Chinese name consistent domain names under the revenue under the very necessary. Specific to the Jiapin network, jiapin.com and the original domain name vipstore.com compared to, undoubtedly jiapin.com more popular and easy to remember, but also more in line with consumer input and access habits, in the promotion and publicity on the effect is bound to be much higher than the original domain name. Prior to the Jiapin network insiders disclosed that, in view of the network has been developed more than three years and gradually laid the leading position in the industry, The natural flow of the jiapin.com itself is very large, but since this domain name is not a jiapin net hold, also never jump to Jiapin network Master station, therefore, the equivalent of the net daily loss of a large amount of natural flow, and these flows have not been transformed without the loss of its commercial value, but also in the minds of consumers to blur the brand image of the network, this is also a jiapin network of money from the country One of the reasons for outsourcing back to this domain name. However, although Jiapin network will jiapin.com as the main domain name, but the previous official domain name vipstore.com will not stop, will continue to remain.

countless facts have proved that each has characteristics, there are highlights of the double-spell domain name is an outstanding potential shares. An enterprise wants to obtain the sustained high speed growth, must have own brand, the brand value will bring the infinite increment to the enterprise, but the domain name as the brand value important constituent, the importance is self-evident. All kinds of indications, jiapin network in the successful capture jiapin.com domain name, will immediately start a history of the omni-directional super Large-scale brand marketing activities, thick thin hair of the Jiapin network will usher in a comprehensive outbreak in 2012.

In fact, carefully before the various layouts of Jiapin network can be found, Jiapin Network has been fully ready to meet the next step of the development of the preparation of the leap. The first is the integration of the global supply chain system, which is an important part of the life and death of luxury electric dealers, Jiapin network after more than 3 years of running-in, at present in the commodity procurement link has been elevated with peer competition threshold; In the consumer's shopping experience aspect, the Jiapin net also will satisfy the rate to maintain at above 95%; on the strategic layout of mobile Internet , Jiapin Network has launched a platform based on the iphone, IPad, Android and other platforms of clients, while with the WAP version and Jiapin Desktop Small helper, luxury from the fingertips touch to achieve full realization. In addition, the Jiapin network in the pan-luxury areas of horizontal expansion has never been interrupted, not long ago, the official launch of the service in the senior customers of the International boutique shopping website in Europe and the United States Network, the sale of goods are mainly the major brands of high-quality products on the production line, with the help of this, jiapin user coverage of the crowd greatly increased, Then came a big increase in sales.

industry analysts believe that the above-mentioned actions of the Jiapin Network (www.jiapin.com) are not isolated, but a unified whole with close internal ties, In addition to the heavy purchase of jiapin.com domain name, through these actions behind the main line for the brand's full force in 2012, ready to be issued by the network will use the "Movan Festival" this year's marketing activities to refresh the industry record, will also accelerate the domestic luxury electric dealers shuffle rhythm.