Jiapin Network CEO Yang Peifeng: The second half of the marketing budget billion

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Luxury Electric Dealer Net CEO Yang Peifeng

NetEase technology News June 21, luxury goods network CEO Yang Peifeng revealed that the current monthly sales "tens of millions of less than 100 million", the customer price of 650 yuan. Just get Intel and Macy's tens of millions of U.S. dollars investment, Jiapin Network also plans to increase marketing investment, the second half of the marketing budget will exceed 100 million yuan.

Earlier this year, Jiapin finished the third round of financing, Yang Peifeng to NetEase Technology disclosed some of the financing details: "Last June to New York, contact Macy's management, Lionel Messi investment a total of 15 million dollars." He also admitted that the choice of Macy's to address some of the luxury brand licensing issues, "Messi has Bloomingdales and other high-end shopping malls, there are many luxury brand resources, can better help us." Luxury goods dealers do not solve this problem, there will be a short-term outbreak, but it is difficult to continue.

It is understood that Jiapin network authorized luxury brands have 500 to 600, are the brand and the total agent directly signed the agreement. Yang Peifeng revealed that the current Jiapin net monthly sales "tens of millions of less than a billion", customer price of 650 yuan.

After tens of millions of dollars in investment, Jiapin network also plans to increase marketing investment. "There is no brand of electric power business is not good, we start the marketing of the initial savings, the 2010 annual marketing costs only 1 million yuan, last year about tens of millions of, this year Q3 and Q4 expected to invest 100 million yuan."

Jiapin Network 2009 Online, under the Beijing Xinghe Fashion Technology Co., Ltd., January 2010 by the Taishan Angel Fund Angel A round of investment of 1 million U.S. dollars; June 2010 by the Pine wo Capital, ka Fung Capital Angel b million-dollar financing; January 2011 completed by the Jinsha River Venture investment, Taishan Angel venture capital, Pine wo Capital and so on with the investment of a round of financing; Earlier this year, announced by the Intel-led, Macy's investment in the tens of millions of U.S. dollar round of financing. (Hao Yu)

(This source: NetEase Technology Report)