Jiapin network giants back to the surface Macy's Capital injection marriage

Recently, the domestic leading fashion famous electric network (www.jiapin.com) again won the venture. One of the 15 million-dollar injections from Macy's, including the Intel Venture capital (Intelcapital), is part of Macy's. According to the net official revealed that Macy's, in addition to capital cooperation, its part of its own brand merchandise will be in the spring of 2013 in the European and American Network (www.omei.com) at the original price of the simultaneous sales, then, Jiapin network will be in its European and American network dedicated to open "Macy zone", Sell Macy's own branded goods directly to domestic fashion outlets. Jiapin Network CEO Yang Peifeng said, "Macy's as the world's largest retail department, its development has been more than 153 years of history, this time, including huge financing, such as a series of strategic cooperation, for the purpose of Jiapin network is extraordinary, in addition to access to the world's top retailers market experience and service concept, More domestic fashion outlets provide a richer choice of product space, Jiapin Network and European and American network of the overall service flow and the user's shopping experience is bound to be greatly optimized and upgraded. Jiapin Network Chengmesi Department stores the only cooperation in the domestic electrical business according to the reporter understand, although the previous Macy's department store has started through the fiftyone of this international electric Dealer website in the domestic sales of goods, but so far, Macy's in addition to participate in a series of strategic cooperation, such as equity injection, in China has no Also has not opened a physical store, the investment Jiapin network Macy's first overseas investment, Jiapin NET also become Macy's in the domestic only partner. Macy's Equity injection network is seen as its full entry into the Chinese market signal, some of its own brand merchandise in Europe and the United States network sales can provide data support for its relevant market decisions, has been, cost-effective, fashionable to become the Macy's own brand merchandise synonymous, And these characteristics are also jiapin network and Europe and the United States and the current sale of goods in the collective property, which means that the quality of the network of high-quality users and Macy's audience anastomosis is very high, both sides of the cooperation can be a win. It is reported that the latest in the next spring, the first batch of synchronized online sales of Macy's own brand for women and men fashion supplies, Macy's department store will also launch other private brands. It is worth mentioning that all in Europe and the United States Network "Macy Zone" sales of goods will be directly from the network of the existing warehousing logistics system for distribution, and users in the Macy's online procurement of goods, will still be shipped from the US. Macy's easy user experience to upgrade Macy's as the world's largest retail store group, with a revenue of 26.4 billion dollars in 2011, Macy's has 840 malls in 45 U.S. states. At the same time, the company has offices in Colombia, Guam and Puerto Rico, and Macys ' com and bloomingdales.com are the official sites. The company also operates seven Bloomingdale ' Soutlets straight shop. In contrast, the net as a domestic luxuryThe industry leader in the quality of electrical products, its brand awareness and influence is self-evident, this and Macy's strong joint prospects are worth looking forward to, Macy's merchandise by the domestic fashion tide people's pursuit and no suspense. In addition to the cooperation between the two sides to achieve a win, the vast number of fashion fans is undoubtedly a good news, the most direct performance is that consumers do not go abroad can easily buy Macy's own brand merchandise, the user experience greatly improved, but also to a certain extent, changed the vast number of luxury consumer life style. This is true, Jiapin network, such as the existence of luxury goods to meet the users of high-end shopping and luxurious lifestyle pursuit, Jiapin Network is committed to providing members with the latest trend of goods and the most enjoyable online shopping environment, to create a circle-flavored luxury culture. Out of a sense of responsibility for each user's shopping experience, Jiapin network to ensure that all products are brand licensed authentic, so that China's fashion tide people have the original and can be expected to be a luxury. Leading the domestic luxury electric goods network to pull the top industry analysts believe that although the pan-luxury electric power industry is in the initial stage of development, but in the capital cold winter background, 2012 is also recognized as a luxury goods dealers of the year, is expected at the end of this year, the domestic pan-luxury electric market structure will gradually become clearer, The division between the industry's first camp and the second camp will be more pronounced. The Jiapin network in access to Macy's 15 million U.S. dollars capital injection, but also to obtain some of its own brand merchandise sales authority, brand licensing and price war has been restricting the domestic pan-luxury electric business development of an important factor, but also lead to the source of the unknown supply channels and other disordered market environment, The strategic cooperation between the net and Macy's has opened up the prologue to the value war from the price war, and also has the positive enlightening significance to the electric business profession which is immersed in the homogeneous competition. Public data show that the current share of the net repeat purchase rate of up to 56.4%, users mainly concentrated in the middle class and the city upstart, the age of 20-35-year-old majority. In the impetuous environment of the electric business industry, Jiapin Network has been many luxury brands and the broad masses of users, the most important reason is that it has a strong front-end supply chain resources and perfect service system, it can be said that Jiapin network robust operation and meticulous management is to help its comprehensive realization of leapfrog development. Since 2012, the network has been frequently, thick accumulated thin hair under the full force brand building this year, first in early May, announced Www.jiapin.com formally replaced Www.vipstore.com as the main domain name, after the start of a large theme marketing campaign "Movan", its about " Movan "Outdoor giant advertising has been in Beijing, Shanghai, Nanjing, Xi ' An and other cities in full swing, in the brand awareness and influence further upgrade, the difference of the value of the marketing strategy will be fully highlighted, and further consolidate its industry leader status."