Jiasale: Grasping small micro-enterprises, Rio Tinto value-added services

In this era of all electricity merchants, a number of enterprises by entering the days of the cat, Jingdong, suning, such as the electric business platform, or through the construction of electric business platform, have been the first to taste the sweetness. But there are a lot of small and medium-sized enterprises due to hard technology, cost costs, the establishment of credit and marketing threshold card in the door of the electric dealer. Jiasale provides a possibility for these companies to do electricity business. Jiasale founder Wedge hopes to use a simple code to make the official website of the company become the electric business platform, so that users can buy products on the corporate website. But simple and convenient at the same time, also because of lack of after-sale protection system and credit evaluation system, for the security of online shopping brings many challenges.

Using code like Jiathis

Say something else first. A few years ago, social networking was a hot night, giving Jiathis the opportunity to take advantage of it. Jiathis mainly through a section of code for the original site to share the microblogging, QQ, everyone and other social networking site functions, thereby increasing the site traffic, bring more users. And Jiathis gave the entrepreneurial low period of wedge inspiration, like jiathis use code to do some things with the electrical business? So there is Jiasale, from Jiathis to Jiasale even the name is not big changes. But one is to pay attention to share import flow, and another pay attention to "Sale" to do electricity quotient, so direct reference, reliable?

Wedge to the South reporters analysis, in fact, there are many companies want to do electricity, but under the conditions can only exclaiming. These corporate websites have one thing in common, and they only have the ability to show the attributes of a product, and that doesn't bring any business value to the business. Wedge has a bold idea, "if the personalized widget (code executed on a small HTML web page) is built as a whole-station electro-commercial infrastructure, such enterprises can not be settled into Third-party consumer platform, directly on the corporate website to sell products, for these enterprises is not a convenient choice?

Customers "a variety of"

Wedge see these business owners demand, May 10 Jiasale emerged. Jiasale do things look very simple, that is, in the site's product introduction page, embedded a section of the code configured, you can in the front end of the site to display shopping buttons, the top shopping strip, side shopping bar and the bottom of the shopping cart and other electrical elements, This allows users to log on to the corporate web site can easily achieve the online purchase of products. Jiasale's target customers tend to be small and medium-sized enterprises that are in dire need of a power provider. These enterprises can be achieved through Jiasale products (mobile phone manufacturers, milk powder manufacturers, mobile power manufacturers, etc.) and virtual products (class vouchers, discount coupons, performance tickets, etc.) sales.

Jiasale before the line, wedge particularly disturbed. He has not graduated from high school began to learn programming, starting from 2007 his own business, 6 years of entrepreneurial road he tried various fields, hard self-knowledge. But this time wedge good luck, after the on-line customer feedback gave him to insist the power. He told the South reporters, "Jiasale just on line one months, customers have more than 1000." ”

It is understood that at present, these 1000 customers "a wide variety", but mainly to virtual products trading mainly, such as education courses, performance tickets. Wedge said: "At present, we are still only curious about Jiasale, we also hope that in this period of rapid growth of customers, as far as possible to explore the characteristics of these customers." ”

For existing customers, in addition to the point-to-point service, but also through a number of value-added services to try to jiasale the possibility of profitability. Wedge told the South reporters: "At present some basic functions for users is free, customers can use these free features in their own website to add shopping features." And for large traffic or product performance requirements of the site is higher, will introduce a series of value-added services. ”

is the payment direct and reliable?

At the beginning of the product design, the team had different disagreements about the money paid. Some people agree to put the money in the Jiasale, and then let users come up, meaning this can "play money", but after the team analysis, the final decision not to adopt such a model, but chose the "direct payment", direct the money from the buyer to the seller, And Jiasale only assume the role of a bridge. In this way, the seller does not have the "account period" problem.

But things that are too free always seem less secure. For example, compared to the current more mature jiasale, the lack of users more concerned about the credit evaluation system and after-sale protection system, only the influence of the brand itself to allow users to determine whether the transaction is reliable, so that the security of the network to face many challenges.

In this way, Jiasale hopes to achieve "from the user to the enterprise direct transfer" dream seems a little idealistic, Wedge said: "And so jiasale development mature, may also develop two strategies." The first is the Enterprise website certification, all certified legitimate enterprises can be immediately to the account. Other payments are made with the help of Alipay. "After the sale, Jiasale will be mobile phone and other user information with the transaction bill binding, even if not registered members, users can directly query." But in service tracking, Wedge says, these will be an exploration topic for the future.

[Entrepreneurial consultation]

Consultation Guest: Gobi Investment South China office head Huang Wenshu

Technology alone, the electric business dream does not come into reality

Do not rely on a technology or a function can be achieved. Jiasale's understanding of the electrical business is too simplistic and idealistic. According to the current data statistics, all the company's Web site to account for about 10% of the revenue, the flow of electricity is mostly by Jingdong, the cat, when the big guy snatched. If a shampoo manufacturer wants to be an electric dealer, he will surely fail if he relies solely on the official website.

At present, the operation of the Jiasale is not mature, how to import traffic later, how to do after the sale, if the logistics, these are a ready to do the electrical business enterprise most need to consider the core elements, not technical factors. Jiasale future development If you rely on only one technology or a piece of code, this entrepreneurial path is not workable.

Guest of consultation: Founder Zhong of the Space Network

Capture small micro-enterprises, Rio Tinto value-added services

It is worth affirming that Jiasale is a very good innovative idea, can help enterprises reduce operating costs and technology access costs, as soon as possible through the official website to carry out E-commerce.

But Jiasale point of entry determines that the future target customers can only be those annual turnover of small micro-enterprises in the million or so, this jiasale also very clear. How do you make sure that you can capture these small micro-enterprise customers? The current jiasale of this shopping button is far from enough. Because at present some small micro-enterprise website's interactive experience, the user experience is very difficult to accept, even if joins the Jiasale shopping button, also does not have the function to change the enterprise official website itself. The proposal may consider first through this product obtains some small micro enterprise customer first, then attempts in these enterprise development growth process, for the enterprise customer expands more value-added service as soon as possible. Otherwise, the future is not bright because of the current technological advantage.

Jiasale's entrepreneurial ideas come from jiathis. But Jiasale involves the financial part of the business. For now, the Jiasale shopping button does make it easier for businesses to get cash flow more autonomously and faster than some big electric-business platforms, but it can also bring financial risks. For example, the cash also needs to pass through the Jiasale port, the security question is also the key question which many enterprises will consider.