Jiefang Daily: How long can the love road of marriage programs go?

This report (Yi Yang Li Junna) than in the first half of the blowout-type hot, screen love and marriage programs to the second half seems quiet, in addition to the "Non-interference" and "We date it" continue to play in the satellite TV platform challenge, there are few new love-love programs come out.　　Some people in the industry rough statistics show that the screen love and marriage programs the most congested period reached 40, and a few months a large "shrinkage" to not more than 10, love-like Programs "fever". Whether love or marriage programs really "fever", perhaps light from the decline in the amount of the program is far from enough to judge.　　Recently, the Shanghai Old Love and Love program "Meet Saturday" premiere 600 seminar held, experts have for love and love programs sustainable development, pointed out that only adhere to the "true, sincere, genuine" "three true" principle is the marriage program to maintain long-term "heat" magic weapon. The longest-lived TV "matchmaker" from Shanghai for a weekly show, broadcasting 600 means that the program survived at least 11 years, this time in the television program is "longevity."　　For "Meet Saturday", "Born" on January 24, 1998, it is not only the mainland's first marriage and love programs, it is clear that over 13 years of time to make it a genuine "longevity" TV matchmaker, and its ratings have been ranked Shanghai Entertainment channel's top three. Data from the show group, "Meet Saturday" audience covering Shanghai, Jiangsu and Zhejiang region, about 130 million, while the program also exported to the United States, Canada and other regions, the "love" spread to all corners of the world. Compared to the early and "Meet Saturday" almost at the same time "Rose of the Covenant" has already "withered", producer Chaofei said, the program always adhere to the service, authenticity, for the ladies and gentlemen to provide a healthy, green communication platform.　　Over the past 13 years, the program group has been keen on innovation and has been seeking inspiration from social hotspots. The introduction of new forms of the plate-"outfield line", "Love Around", "Mom and dad dating Group" and other plates continue to deepen the understanding between guests, so that the program is full of emotional tension, but also the audience has always been full of freshness and enthusiasm. Value-oriented TV matchmaker "longevity" Shanghai Jiao Tong University, director of Media Economics and Management Research Center, doctoral tutor Shei that, with the development of society, and gradually become the main force of marriage and love programs, they are open-minded, easy to make friends platform as a "show Field", "issued the so-called personality point of view Prefer to cry in the BMW car, do not want to laugh in the back of the bicycle, and so on, love programs entertainment excessive, full of gold-digger, vanity and other incorrect views of marriage and love.　　Professor, Ph. D., School of Journalism and Communication, Peking University the land believes that love and love shows can express a social view of marriage, culture, especially the local culture and traditional culture, if the value of the program to the culture and money in the equal sign, then it is a destruction of local culture. On the contrary, "meet Saturday" precisely because adhere to the right value-oriented to become the 13-year rating "evergreen tree." The land thinks, like a man longLongevity must have a longevity gene, a program can maintain more than 10 years of youth, and the ratings are not declining trend, the most important "gene" is "true" and "positive."　　Love and marriage programs to impress people, rely on the "true", with the nature of entertainment but there is no sensational, funny, is the right path. Entertainment help push the "this" State administration of radio and television, the director of Sarft Zhu a few days ago, said, after a number of special rectification action, love and love programs in the bad tendencies have been effectively curbed, advertising broadcast environment was purified. In this regard, the industry believes that for television "matchmaker", in addition to the correct value-oriented, "service" function of the original intention also need to adhere to. To "Meet Saturday" as an example, the premiere so far, participated in the program guests have more than 7,000 people, through the program to marry more than 300 pairs, but also the birth of Baiyu "Meet the baby."　　Every week there are hundreds of people enrolled in the program, every week, hundreds of letters sent to the program group. Zhang Cong, Deputy Secretary-General of China Radio and Television Association, said that service should be the first function of love and marriage programs, and this kind of program has been a slogan of service since its birth. "The virtual life of the network age has caused the real life to squeeze and occupy, also let the society unmarried youth more and more, the social demand heats up the love and Love program, and since is called The Love and Love program does not provide this service, also is unnecessary existence." "In addition, in order to attract more attention, in the entertainment of the service, is a lot of love and love show consensus." In this respect, experts point out, "TV" matchmaker, after all, different from the social simple matchmaking matchmaker, as a television program, entertainment form unavoidable, but to be right, entertainment for the service function rather than all entertainment theory.