Jinan Ghost: 10 Mistaken ideas of enterprises in Network marketing

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In the 13 years since the rise of E-commerce in China in the 1997, with China's leap into the world's largest internet market, E-commerce has permeated all walks of life, using "pervasive" to describe also not too. Following the development of E-commerce, Network Marketing has also become a modern enterprise growth process of a compulsory course. Jinan Ghost in Doing Business network marketing planning process, there are a variety of phenomena and contradictions deep experience, to do a summary to help glimpse, less detours.

Misunderstanding one: Network marketing is to build a website

"Network marketing?" is the website! There is no denying that there are still many enterprises that have such an understanding. When the proportion of network marketing in many enterprises has accounted for half of the sales or it is more, more enterprises will be all the center of gravity to the network. There are many enterprises that as long as the establishment of a website is done online marketing, you can not but admit that domestic enterprises in the treatment of network marketing inconsistencies! Have coffee, have garlic, and drink coffee with garlic! This is the current enterprise on the network marketing understanding of the status quo!

Myth Two: Network marketing is to send a link

Many companies are keen on mass advertising, spam links. As everyone knows, the consequences of such a waste of time manpower, heavy is the search engine punishment, one morning to see all the information disappeared, just know the end of mass garbage, is to lift a stone on their feet!

Misunderstanding three: Heavy beauty, light experience

80% of the corporate web site like in the home to a beautiful flash animation, a huge home flash load, in addition to their own feeling Bai have face outside! Search engines and visitors are too lazy to look at the second eye! To not be separated from their beloved computer, 99% of visitors want to give this slow and long, representative face "binding cloth home" Vote with your feet!

Misunderstanding four: Re-production, light maintenance

In addition to a number of "sky-high Web site" Money! Not bad money "is also a lot of enterprises to create the attitude of the website!" Just do a good job after the site, but reluctant to spend a little money to hire a full-time maintenance staff, so that the Web site message board into the garbage ads of the plots, Trojan black chain of hotbeds. At present, similar vegetative sites are very much on the web!

Mistake five: Heavy sales, light Word-of-mouth

Only pay attention to sales, contempt for user feedback, Word-of-mouth Marketing! Only the network as a source of expansion of sales, but not surprisingly, network Word-of-mouth is also a huge potential media bomb. A gentle explosion can let your sales back 3, 5 years! Even direct pass out! Only heavy sales, there is no word of mouth and crisis awareness! Network Marketing can not go far will turn into a dead end!

Myth Six: Heavy rankings, light effect

Pay attention to the network rankings, but there is no reasonable evaluation mechanism. There is no comprehensive analysis of the effectiveness of the network promotion, blindly pursue rankings, it is not clear where is the most effective trigger for sales of G-point.

Misunderstanding seven: Hard push, soft and wide

Willing to spend money on hard advertising, but ignore the communication power of soft text ads. As everyone knows, the world's most able to knock the hearts of people is not holding the horn shouting, but one of the most soft words, a drop of the softest tears! A line run into the heart of the text!

Myth Eight: Heavy speculation, light investment

Speculative psychological serious, quick success, only think of 32 days to bring benefits, but not surprisingly, quantitative change can be qualitative, there is no systematic and sustained marketing planning, roller coaster short race feel very readily, the end of the fall will be very cup!

Myth Nine: Heavy reliance, light independence

Network Marketing in the process of relying too much on a search engine or E-commerce platform, the lack of self-awareness, when the marketing costs rise higher, the profit more and more thin! But found that not early to establish their own marketing platform, to get rid of dependence has been difficult. Can only follow the ring on the nose, let others lead to walk.

Mistake Ten: the Light layout

Only value the immediate sales, lack of new things, new trends of sensitivity. Today's most popular cable network, tomorrow may be the mobile network. In the eyes of the moment, also need to layout the future. When the competitor completes the layout, you are not ready for the situation, you want to pass the corner to find the other side of the other high-speed track! And you don't qualify for this track! That means you're out.

What is internet marketing? Network marketing is not only a word of the search rankings! Also not only a moment of the forum hype! Network Marketing is to restore the reality of the enterprise in the network of the world's reflection, only in the network and restore the core competitiveness of the enterprise, insight into the overall situation, shot steady, to four to win in the net Luo! Network Marketing , from "step-by-step" to "step to win", need to go more than one step and two steps ...

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