Jindong: Internet competition is a brutal winner

"The Internet competition is a brutal winner-take-all, and if we do not mark the leader, even faster than the industry average rate of growth is likely to be eliminated." "February 10, at the 2014 Spring Deployment meeting, Suningyun chairman Jindong look stern to his subordinates."

The largest retail company in China for more than 20 years has been insisting on the main stores, is now trying to become a line of online integration of the Internet retail enterprises, and a year ago flatly put their name from "Suning Appliance" changed to "Suningyun", set up a commodity management headquarters. The spring deployment meeting, Su Ning and the organizational structure of the drastic adjustment, set up the line under the integration of the big "operating headquarters", and set up eight directly under the independent company.

Jindong led the reform, both inside and outside of the industry caused widespread concern, some experts said: "If Su Ning failed to transform, or the current whole traditional retail enterprise sorrow." ”

Jindong the transformation of Su Ning is called "the third pioneering work". "In the face of the challenges of the new and old opponents, I ask you to return to the wolf culture, all cadres to awaken their own blood has been sleeping, and the courage and opponents bright sword, a fight!" "he said.

It was previously believed that the Gome boss Huang Guangyu's jail, the achievement of Su Ning's two pioneering, so that Suning has nearly 1700 stores in China's retail industry leader. But jindong that Su Ning and gome go is a completely different way: Gome through a large number of mergers and acquisitions, rapid amplification scale, Huang Guangyu even wanted to buy Su Ning, Suning is adhering to self-development, invest a lot of money and energy to upgrade information systems, personnel training and logistics Base construction. "This is a bit similar to Chinese kungfu, it is to practice the moves, suning practice is the internal strength, although the former dozen good looks, but the stamina is insufficient." ”

In the current of the electric dealer's surging, Jindong for Suning established a "shop + Dealer + retail service Provider" of the new business model, formulated the "one wings" of the Internet road map, that is, the Internet retail as the main body, to create O2O (Online to Offline) of the entire channel business model and line online under the open platform.

Suning not only does not see the physical store as a baggage, but as a powerful weapon to compete with the Sky Cat and Jingdong. Suning first put forward O2O strategy soon, Ali, Tencent and Wanda also put forward O2O mode. Recently, Suning announced that 2014 will open more than 200 stores, accelerate O2O fusion.

Can su ning this transition internet retailer succeed? 2014, Su Ning will also play which card? February 24, Jindong in Nanjing Suningyun Business headquarters received an exclusive interview with the 21st century economic reporting reporter.