Jindong: Suning Internet transformation has been deep into the retail industry core

In the run-up to the Double 11 war, Suning chairman Jindong in the "Hong Yi Investment 2014 Global annual Meeting" said, "Su Ning's transformation has been from the curve into the straight, line, the front backstage every pore is all Internet", and the O2O mode of transformation results will be in the double 11 period of batch display.

The electric quotient tide is menacing, Zhang Bindongtaijan to the right. At present, Suning is entering the third phase of the Internet transformation, through the supply chain of Internet innovation, internet finance, logistics socialization and public cloud, to achieve the overall internet of enterprises. In the "traditional industry of Chinese-style transformation and innovation" theme forum, Jindong that: "The internet is deep into the core of traditional industries, the more touched the nature of the retail industry, the more they will enter the blind area of the traditional Internet enterprises, the more can play the traditional retail industry for many years the core advantages of "Therefore, Jindong to Suning led the changes in the retail industry is full of confidence."

O2O Mode Basic Molding

The concept of Internet retailing, which has been blurred by the outside world, Jindong for the first time to explain the difference with the traditional electric power ——— the Internet can not be easily understood as a dealer Web site, but to take the traditional electronic business, O2O retail to the full value chain of the Internet three stages, including the foreground and backstage of the Internet. In the first two stages, suning on the line on the online suning easy to purchase, increased the Internet under the network, enhanced mobile end layout and O2O Fusion.

Since Jindong at last year's annual meeting of the Hong Kong retail Industry o 2O mode, the model has become the line under the industry-wide trend. Jindong this year more clearly, the PC era of traditional electric dealers and traditional stores, like waiting for consumers to wait for the retail, with the rise of the mobile internet, fragmented, anytime free shopping needs will become mainstream, where consumers, demand is there. So only the line under the entire channel layout, shopping, payment, distribution, after-sale integration of the entire process, as well as offline operation and management of the Internet to meet the entire flow of consumers experience. and Suning line has been all fused, offline also using Internet technology for data management, O 2O model basic molding.

Jindong also invited everyone to witness the early November suning o 2O Shopping Festival landing effect. According to the introduction, then Suning Mobile end, PC end, store end will be fully integrated, in nearly 1600 stores officially launched the "Code on the purchase" products, through the two-dimensional code wall, electronic display screen, such as display more than 10 million two-dimensional code; and in the mobile end of the launch of two-dimensional code to sign in, line online payment in full through, As well as the store from the introduction and rapid Tatsu services, at the same time, with the help of game light applications, member precision marketing, social media and other widely disseminated, this will be an O 2O mode of centralized display, is also the Suning 2014 Strategic implementation year comprehensive test.

The new stage of transformation: the core competence of retail industry prevails

Another source of Jindong's confidence in transformation is the core competence of the retail industry that Suning has accumulated over the past more than 20 years, that is, the logistics, capital flow and information flow are being socialized through the internet, which is likely to become a new growth point in the future, which is a blind spot of many traditional electric dealers.

He revealed that Suning logistics experience greatly improved, a large number of store incarnation for the Express point direct delivery, from the next single to the inspection of the fastest only in 26 minutes. And all over the country's logistics cloud construction is about to be completed, before the end of the year to the platform merchants and suppliers to share, so that the logistics from the cost center into a profit center. At the same time, from the whole angle of supply chain logistics, the application of large data mining, in-depth intervention and promote the supply chain of the Internet change, to drive upstream suppliers to transform the partners.

In the socialization of internal funds into the internet finance, in addition to the external concerns of the balance of financial products, "change Treasure", Jindong first revealed that has been a low-key operation of the "Inventory financing", "Accounting period financing" and other supply chain financial products have exceeded the amount of billions of loans to its system automatic audit The fastest one-minute speed by small and medium-sized enterprises welcome, "if suning supply chain of SMEs want to raise money, do not need to look for human relations, not to ask me to greet, direct online application can be." ”

At the same time, as the first information enterprises in retailing, Jindong pointed out that to integrate the internal and external information ability to open the society, the use of cloud computing, large data to promote the "public cloud" construction, through the cloud platform to reduce SME information management threshold.

Jindong predicts that the future of the Internet will certainly become a necessary skill for all enterprises, traditional enterprises and Internet companies, who can integrate each other faster, who can lead the way, it will be a long process of subversion and subversion.