Jindong The two resolutions: Speeding up the application of mobile commerce and guiding the transformation of retail O2O

Source: Internet
Author: User
Keywords Jindong transition mobile commerce speeding up the two sessions proposal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

March 4 News of the National Political Consultative Committee, Su Ning Holding group chairman Jindong in his 2014 two proposals, said that the second half of 2013, O2O has become a hot topic of retail trade. Suning, Wangfujing department stores, Tianhong shopping malls, Yintai Mall and other entity retail enterprises have launched O2O strategy, Tencent, Ali and other traditional internet companies have infiltrated the entity industry. In this respect, as the industry representative of the transformation O2O mode, the NPC representatives, the CPPCC members, and Su Ning Holding Group chairman Jindong the proposal in this year's CPPCC proposal: "Speed up the promotion of mobile Commerce application, guide the retail service O2O transformation".

In recent years, traditional dealers have been pounding the sound of physical retailing, which makes traditional retailers feel the pressure, and with the rapid popularization of mobile internet, the integration of entity and virtual has an excellent technical foundation. O2O mode of timely appearance, so that the internet industry found a new blue sea, but also let the traditional entity industry to find the transformation and upgrading of the breakthrough. From the data point of view, the retail service transformation O2O will bring very big market imagination space. 2013, China's total network of retail sales exceeded 1.8 trillion, but also accounted for only 7.8% of the total social retail, which means that most traditional retail enterprises have not "net". Once these traditional retail enterprises accelerate the transformation, the market pattern will take place positive and gratifying changes. From a global perspective, O2O model is also just emerging, our country and developed countries in the same starting line, many aspects we even have advantages. Jindong said that we should seize this rare opportunity to achieve "overtaking the corners" to enhance the global competitiveness of the retail industry.

Jindong members believe that for the retail industry, how to continuously meet the consumer all-round, deep shopping needs, is the whole industry must consider the issue. "The entity stores can satisfy the consumer to the product quality, the physical experience and so on aspect demand, the electronic commerce satisfies the information acquisition, the convenient trade and so on aspect demand, but they all have their own difficult to compensate the flaw, only then the wired on-line fusion O2O mode can satisfy the present consumer all needs." "Since last year, more and more retail companies have started to try O2O operations and focus more on providing better services." But O2O is a new thing, many retail enterprises in the capacity and technology are inadequate. In this respect, Jindong said, "We will guide these enterprises to use the Internet technology and thinking to ' arm ' themselves, to achieve the retail service O2O transformation, to meet the good, service consumers, but also to win the industry future." "To this end, whether it is software application level, or hardware equipment level, or the transaction and service flow, should be around the user experience of convenience and security, to encourage the development of more user-friendly mobile business applications, smart devices, payment methods, service methods, etc., the ultimate goal is to make O2O operations more efficient, more thoughtful service.

Cloud computing, large data, intelligent search, LBS (location-based services), Internet of things, and so forth are emerging technologies, and the smooth operation of the O2O model is built on these technologies. "We should increase our research on these cutting-edge basic technologies and also promote the application of scientific research," Jindong said. When these technologies are applied and generalized, the enterprise will be able to concentrate on the daily operation and make the service more perfect. ”

Jindong members also pointed out that each enterprise has its own development characteristics, has an objective operating environment, we should encourage retail enterprises from their own point of view to launch the characteristics of services. No matter how different the specific operation form, but they are consistent in nature, are using the O2O model to provide consumers with intimate satisfaction with the service experience.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.