Jindong: Urgent need to integrate the development of e-commerce into existing legal management areas

Absrtact: The dispute between the retail entity stores and the online stores is rising from the price war level to the policy and legal supervision level. March 4, the CPPCC member, Suning Electric Appliance (002024.SZ) Chairman Jindong in Beijing to accept this reporter in the media interview

The dispute of "the actual situation" between the retail entity store and the online shop is increased from the price war level to the policy and legal supervision level.

March 4, the CPPCC member, Suning Electric Appliance (002024.SZ) Chairman Jindong in Beijing to accept this reporter in the media interview, said, "in order to cultivate healthy, standardized, orderly e-commerce industry, the urgent need for the development of E-commerce into the existing legal management category, law enforcement in place, standardize development, Create law-abiding integrity, fair competition market environment. ”

The same day, in China Chain Management Association held 2013 years circulation industry "two sessions" representative communication, the National People's Congress, step by step High (002251.SZ) Chairman Wang fill out a similar point of view. He said, "platform-type electric dealer is a big market, the virtual store opened on this platform, most do not pay taxes." From the perspective of economic development in the country, the national business and tax authorities should strengthen the management of these shops.

Online retailing has grown from emerging industries to an important part of modern business.

The data quoted by Suning show that in the past decade, China's E-commerce retail transactions with an annual growth rate of more than 40%, rapid development, the total volume of transactions in 2012 has reached 1.2 trillion yuan, accounting for 7% of total social retail merchandise, equivalent to the Chinese chain operators statistics of the national solid chain hundred enterprise Annual sales total.

In the bill entitled "E-commerce tax collection and management law", Wang added that 2004 Taobao's annual turnover amounted to 1 billion, but 2012 has reached 1.0007 trillion yuan, according to the National Bureau of Statistics, 1.0007 trillion yuan is equivalent to 2012 National Provincial social consumer goods retail sales of 21.03 trillion yuan 5%.

Behind the boom, the e-commerce industry is also facing a number of challenges affecting sustainable development. Jindong that, at present, China's E-commerce annual trading volume of 90% is in the form of Consumer-to-consumer to engage in business transactions, a large number of transactions free from the existing legal supervision, there is a serious lack of supervision, law enforcement vacancy phenomenon.

Wang cited the Shanghai Quality and Technical Supervision Department published a network shopping survey results, trying to confirm the online retail business supervision gaps. Shanghai Quality and Technical Supervision department investigators from 7 well-known sites, including excellence, Taobao, ebay and other sites to buy 58 kinds of toys. Among them, only 21 kinds of invoices can be issued, accounting for about 30% of the total, in addition to the irregular and unsigned receipts, handwritten receipts, invoices, there are 13 kinds of toys do not provide any paper.

Based on this situation, Jindong said, "any innovation should not be a lack of norms, without legal protection of the operation, otherwise it will have a serious impact on the economy." Wang said, "The information from the tax Department, platform-type dealers, most of the stores are not taxed." Can not let the platform-type electricity trader become our country biggest gray economy.

The rapid development of online retailing has exerted a far-reaching influence on the development of real retailing industry. In the home appliance retail industry, for example, 2012 household appliances retail enterprises have suffered a decline in performance, and suning appliances and gome also increased the input of online retailing.

In the disclosure of platform-type electric dealer problem, Wang fills in the hope that "platform-type dealers and physical stores in line with the treatment."

"It's reasonable for sellers on platform-type dealers to have 10%-15% cheaper than real-world stores, but the same goods tend to be 50% cheaper than physical stores, which is largely due to the benefits of not paying taxes," he said. Said the king.

Jindong stressed that E-commerce transactions should follow the national tax law, pay taxes, the tax authorities to study the taxation of E-commerce, strengthen tax supervision, in the era of large data innovation levy means, from the system level to evade tax evasion.

The Electronic Commerce Act, published by the United Kingdom in 2002, came into effect. The E-Commerce Act stipulates that all online sales of goods are subject to VAT, the tax rate is in line with the entity store, and the imposition of "no difference" is divided into three categories: standard tax rate (17.5%), preferential tax rate (5%) and zero tax rate (0).

The king fills in and says, can be based on foreign experience, the online store according to the turnover, divided into three, for small micro-enterprises tax exemption, for the annual turnover of 80,000 yuan-800,000 yuan small enterprises, the implementation of low tax rate, for annual turnover of 800,000 yuan enterprises, the implementation of the same as the entity retailer no difference in tax rates In the actual operation, the platform can be implemented by the electric forwarder buckle, pay the way.

The relevant state departments have considered strengthening the regulation of electricity business. In the October 2012, Suning was officially responsible for the national e-Commerce demonstration project-Electronic invoice pilot work.