Jing County Tourism Network Marketing to play a new world

This year, Jing County tourism based on the development of reality, keep up with the pace of the Times, strengthen information construction, innovative tourism marketing methods, from the exploration of shared systems, upgrade the revised website, open the official microblogging and other aspects of the start, so that Jing County tourism to achieve "gorgeous turn". In the first half of this year, Jing County received 1.716 million visitors, an increase of 29.75%, to achieve tourism income of 519 million yuan, an increase of 27.2% per cent.

Exploring: Software helps tourism economic transformation

"There is a tourist hotel room information sharing system, foreign tourists before travel not only timely understanding of the room, but also can be fast online booking." "Jing County Tourism Bureau deputy director Nupo said, Jing County Tourism Bureau recently is to create a new network software system, through the Jing County Tourism Bureau server and the hotel clients real-time interactive data, so that the Jing County Information Network can display the hotel's real-time room state information and booking information, Visitors and travel agents can use this system to achieve a key booking.

Why create such a software system? Nupo recalls: "In the face of increasing tourist traffic, we are happy and distressed." People come to the difficulty of booking, especially on weekends, many tourists can not solve the problem of accommodation. "Traditional working mechanism is difficult to adapt to the development of tourism economy and more and more netizens travel." To this end, Jing County Tourism Bureau and Hkust (002230, shares) company, explore and develop the establishment of the county Tourism hotel room information sharing system, the current system of software has been designed to complete. At the beginning of the software design, Jing County Tourism Bureau as far as possible to absorb many hotels in the county to participate in, and strive to achieve the whole county hotel rooms Unified Sales and room state information display.

Now, many hotels in Jing County support and look forward to this system. "With this system, tourists and travel agents can arrange accommodation in advance, which is also good for our hotel customers," says boss Xu, a hotel operator. ”

Butterfly change: Network Open marketing New World

Tourism is information-intensive and information-dependent industries, leaving information, tourism will not survive. Therefore, Jing County Tourism Bureau decided to make a comprehensive revision of the travel network upgrade, as a breakthrough in information work.

From the concept of network upgrade, to the discussion of specific issues, and then invite professional engineers to design ... After a long period of changes and trial run, a brand-new website in the first half of this year officially online. The upgraded website not only has a lot of visual beauty, but also enriches the plate setting. The new site retains both the original page "into the Jing County", "Tourism consulting," scenic spots "," travel guide "and other columns, but also added" interactive Space "and other new plates, providing more detailed information, covering the food, housing, travel, tourism, shopping, entertainment six major elements. At the same time, the new site also focused on strengthening online services, interactive communication functions, and the majority of Internet users to communicate the bridge.

It is worth mentioning that the formal on-line system also set up a "tourist comment" function, the vast number of visitors can be based on the feeling of the hotel or hotel for comments on the rating, this effectively promote the whole county Hotel hotel to improve service quality. Jing County Tourism Secretary Qin Xueling evaluation: "The new information platform to open up the Jing County tourism marketing New World." ”

Innovation: Weibo opens up new channels of publicity

Jing County not only focus on the start-up site, but also make full use of the current most popular microblogging platform, in April this year registered "Jing County tourism official microblogging", and applied for official certification, and gradually launched a microblog marketing work.

Click to enter the "Jing County tourism Official microblogging", the first thing to come into view is an introduction of Jing County attractions video files. Nupo side of the computer on the side of the introduction: "We want to through the micro-BO this platform, will Jing County travel advisory, tourism services, information tips, combined with pictures and video to show the way." "Shortly after the launch of the microblogging, more than 500 fans are concerned.

On this basis, Jing County Tourism Bureau organizes all the local 4 A-level scenic spots, the tourist villages and towns, the tourism enterprises opened the portal Weibo, promulgated the "County on Tourism micro-blog propaganda and marketing work," to carry out micro-blog activity rating, the introduction of incentive mechanism, fully mobilize the county tourism enterprises and institutions micro-blog propaganda

Now, Jing County Tourism Bureau is planning, and Sina Weibo to carry out in-depth cooperation, invited micro-Boda to Jing County to carry out the online experience activities, through the content of the spread of the people, make full use of the rapid spread of micro-bo characteristics, to create a strong Jing County tourism development atmosphere.