Jinjiang Inn: Relying on SNS marketing Heart Network Group

At the beginning of the new Year, China's online tourism industry is very lively, whether it is the hotel or air tickets online booking site, have played a network of marketing cards, first has a Web site to follow the Australian Great Barrier Reef, "the best work in the world" case, launched a "million test sleeper" activities attracted a large number of netizens attention.　　But to truly achieve the Netizen and the enterprise win the marketing effect is not so simple, the reporter interviews the famous domestic chain hotel brand-Jinjiang star's marketing team and network marketing experts come to the opinion is: go with Chinese characteristics of the network marketing is the way. Enough interest to drive, let happy people happier in numerous network marketing cases, Jinjiang Star's marketing team noticed that only the Chinese netizens ' behavior habits and corporate marketing goals combined to achieve the maximum effect of network marketing. And how to achieve the combination of the two?　　With the domestic limelight is flourishing SNS media-happy net cooperation, became Jinjiang star Marketing team an important choice. Jinjiang Star Marketing Director Mr. Chen Wenzhe told reporters that the users of happy net mainly to domestic major cities white-collar mainly, its crowd characteristics and consumption taste, in line with the Jinjiang Star brand positioning.　　This is the Jinjiang star Choice and happy net cooperation one of the important reasons, how to let happy net users can also become Jinjiang star users, he believes that should not affect the user experience of happy net, under the premise of giving potential customers the crowd with enough interest to drive. To this end, Jinjiang Inn (www.jinjianginns.com) with the country has opened more than 300 chain stores started on January 20, 2010 to March 10 jointly launched the "million (prizes) do not miss" the theme of preferential activities, prizes are very rich, easy to set up activities, fun,　　As of press time, the activity in the home page ads online users have more than 1 million times, netizens to the activity of browsing the number of posts reached 5 million times a day, nearly 100,000 people will be the Jin Jiang star voucher as a gift to each other gifts among friends and relatives. Full benefit sharing, win popularity and people with a lot of domestic enterprises completely copy foreign marketing cases, Jinjiang Inn marketing team for how in the fierce competition in the market environment, can not only respect the psychological characteristics of Chinese users, cultural background characteristics, but also innovative, bold innovation quite confident. For the hospitality industry, Word-of-mouth and branding are critical.　　In the competitive chain hotel industry, Jinjiang star How to consolidate and strengthen their own as a domestic economic chain hotel leading brand of good reputation? "We will always from the perspective of customer experience, adhere to good quality, with our pragmatic spirit, professional skills and sincere service to impress every customer." Moreover, we will continue to adhere to the road of innovation and marketing, in line with mutual benefit, cooperation and mutual benefits for the purpose of all-round communication with consumers.　　"said Mr. Dongjiquan, the head of the Jinjiang star event. Domestic famous Network Marketing experts-Boya Cube company marketing Director Wang YuyuInterviewed by reporters, the performance is more of the Jinjiang star Marketing team to admire the feeling. "For a more than 10-year famous hotel chain, Jinjiang Inn, always with a new and old customers, partners benefit sharing concept, and can be keen to capture and grasp the constantly younger, networked customer group characteristics, which let us the development of Jinjiang star and the future is full of confidence" on this, Domestic hotel industry senior experts in the interview that the hotel marketing people need to have a sense of crisis and mission, to the industry's thriving and hard skills, to avoid disorderly competition, blind price caused by internal friction.　　More to do with each other's loyal partners, learn to win or win, the competition for coordinated development competition, this is the new situation in the hotel industry development path, but also the general trend. Related background: Jinjiang Star Brand Characteristics: safety--building structural safety detection up to seven earthquake-resistant standards, infrared monitoring system health-environmental decoration materials and furniture, quality food raw materials comfort-four-star standard bedding, high star bath facilities, nutritious delicious green breakfast professional-Jinjiang International The 13th place in the world, professional hotel business Travel Services Jinjiang Inn Hotel Limited (www.jinjianginns.com) was founded in May 1996, is operating and management of economic chain hotel famous brand "Jinjiang Star" professional company, but also the national well-known integrated tourism enterprise groups- Affiliated Enterprises of Jinjiang International Group. February 1997 the first economic hotel in China-Jinjiang Inn Shanghai Jinjiang Amusement Park Shop officially opened. After more than more than 10 years of development has now covered more than 30 provinces and autonomous regions in China 112 cities, the total number of projects over 430. The 2010 Jinjiang star will reach 600 homes.