Jinjun: Do SEO must understand 10 search engine syntax

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With the popularization of the Internet, network into the tens of thousands of households, on the Internet to find information is not nothing new, but I still met some friends complain, can not find the right information, the reason is not not do not know the search engine, but do not know the search engine still have some grammar (some friends call command), combined with these grammar You can easily find the information you want, as a friend in the Internet industry, understand the use of these grammars, but also to improve your efficiency.

As an SEO practitioner needs to know the knowledge is too broad, whether you are grassroots webmaster or optimization master, but all with the site construction, search engine optimization, search engine marketing and other related to understand, a lot of webmaster and seoer for the search engine is not very understanding, want to play the search engine, Grasp the pulse of the search engine, but also need to know the basic search engine syntax. There are a lot of search engine syntax, the author summarizes the commonly used 10, I do not tell the concept of those grammars, because that will not let you understand the role of grammar in practical applications. Conceptual descriptions are not useful for understanding and ingenious, and here is a description of how to combine commands to meet query requirements.

Use of "1" quotes

Search the quotes as a whole by quoting the keywords in quotes. For example, search website promotion planning and "website promotion planning" effect is not the same, the latter is the search "website promotion planning" The entire name, and the former may be "website promotion" and "planning" separate to search. Note the quotation marks in the English state. With double quotes, the result is all in line with the requirements. According to the test, will also block some Baidu promotion. Let's go and test it.

Example: "Website promotion plan" "Network marketing Plan"

Use of "2" plus minus sign

A plus sign is a search that contains two keywords. Equivalent to spaces and and.

The minus sign is to have a keyword not appear in the search results. For example, search for "push a" related articles, but direct search will appear some of the Kun name of the Web page, so you can use the minus "-kun", complete construction for "push-kun" can search out a lot about the push without Kun article. Hey

Example: Push a hand-kun

Use of "3" or

If you want to use or to search for two or more keywords, you can use or syntax, such as "network marketing or push a" in the search results may appear in one of the keywords, but also may appear both. The ratio between the two appears larger, such as you search "internet marketing or your name" (here without quotes). If your name is a common name. You will find unexpected surprises, and you have the same name and incredibly the same industry. The author searches "The Network marketing or Jinjun" (here does not enclose the quotation mark) to discover with the namesake name, also with my colleague. You can easily find the information you want by mastering the use of OR.

Example: Network marketing or push, network marketing or Jinjun

"4" intitle

Search for keywords in the title content. For example, search "intitle: Management Login" will search a lot of Web site management login address, because most of the management login address is a separate page, the title of the page often have these words, so as long as the search management login These words can find a lot of backstage. Hey, everybody, don't do anything bad. For example, you want to find a celebrity to write online marketing articles, you can search this way "network marketing intitle: his name" (Search without quotes), you can also search for someone's photo. For example, "Photo intitle: Cecilia Cheung" (search without quotes), of course, you can also replace Cecilia Cheung for your familiar name to try, there will be accidents oh. Hey, don't say I told you.

Example: intitle: Management login, Network marketing intitle: kun, photo intitle: Cecilia Cheung

"5" Intext and Allintext (valid for Google)

This syntax is valid for Google, search for keywords in the content of the page, rather than the title, such as Search "Kun intext: Network Marketing", used to find the page contains ' network Marketing ', the title contains the Kun of the corresponding article page. Search only the text contained in the section of the page (that is, text that ignores the title, URL, and so on), which resembles the "article Content search" feature that we normally use in some websites.

Example: Kun intext: Network Marketing

"6" inurl

Search the URL contained in the string, such as to search for the address, you can write "inurl:admin.asp", want to search Discuz forum, you can enter inurl:forum.php, and so on, but also can be combined with other grammar to find relevant sites, to give you the idea to dig. Tip: This article is to push a member Jinjun original, want to see more articles please search Jinjun blog, or login jinjun (pinyin) point card mother. Please retain this copyright information when reproduced.

Example: Inurl:diy.asp inurl:forum.php

"7" Site

This everyone is familiar with, search for specific pages. Look at the number of pages included in the search engine. This should be combined with other statements for better use. For example, after the keyword add space +site: URL [to http://] such as in Sina Search Seo:seo site:sina.com.cn will find Sina seo articles or blog. And so on, such as webmaster network search SEO articles, can also be entered in Baidu SEO site:admin5.com

Example: site:sina.com.cn Network marketing site:sina.com.cn SEO site:admin5.com

"8" link

Search for a link to a Web site. Link is a more commonly used in SEO instructions, the main search for a website URL internal links and external links, but this directive is not for each search engine is very accurate, especially Google, it will only return a part of the index library, and is a random part, and Baidu does not support this directive. But the good is the full support of Yahoo, and query more accurate, generally we look at the site's links to Yahoo, now a lot of webmaster tools, whether it is the web or software, is generally provided by the Yahoo search engine data.

Example: link:www.***.com

"9" filetype

This syntax can help you search for the ebook you want, and you can search for the format of the file. For example, I would like to search doc file, write "Filetype:doc", plus other syntax can be more accurate search, for example, to find SEO related Word documents, input "SEO filetype:doc", (search without quotes), Most search engines now support this syntax. But not all of the format will support, now Baidu support format has PDF, doc, xls, all, PPT, RTF, where all of the search for all Baidu support files, so that the result will be more. Let's go to the test, dig up the information you want!

Example: SEO filetype:doc Network Marketing Filetype:all

"10" related (only used in google)

Searches for pages related to the specified URL. This is a very interesting grammar, but the official Google did not explain the use of this syntax and usage, through our search found, will generally show the same as your site has the same external chain of sites. It also means that you may be competing against the competition, in other words, you can also use this approach to find your competitors, you can also analyze the competitors on the external links and we have done the same outside the chain.

Example: related:www.abc.com

Well, the author today and you introduced here, individual grammar for different search engines have effect, we have more testing. Hope for everyone useful, let the search engine to bring you the power of the Internet life! If you have any good comments or suggestions, welcome to the author of the exchange, the author's contact methods are as follows:

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