Jinshan CEO Fu and his entrepreneurial story: Entrepreneurship to meet the noble

Source: I black Horse

"I am a Dark Horse Guide" http://www.aliyun.com/zixun/aggregation/7152.html "> Jinshan CEO Fu recently in the well-known online education platform to share his entrepreneurial story. Since 2008 resigned, Fu went through a venture investment industry, in a residential start-up, and Jinshan merged several processes, during which he experienced a lot of sadness, also met Zhang Ying and lei two noble. "My first insight in entrepreneurship is that you have to meet the noble, if no one to help you, nature can only be a slogan." ”

Talk about the noble: "In my whole entrepreneurial process, Lei and Zhang Ying helped me a lot of busy." I am in the entrepreneurial process of the first sentiment is that you have to meet the noble, if no one to help you, nature can only be a slogan, met these two noble, I began to explore the road of their own entrepreneurship. "Talk about entrepreneurship:" Anyway I have a about 100,000 yuan, to find a team, in the suburbs of a house, and then the upper living, the lower level of work, everyone every month to send some living expenses, find an aunt cooking, if you can last a year, maybe things will change. "Talk about the family:" But the cow development in the most difficult time, I send my wife and children home, now I go to the home to pick up children, children do not let hug, from a residential start-up, and now with the combination of Jinshan, it was very difficult, but in the mind and want to start the goal is not to make a good product, Don't say change the world but at least satisfy your sense of accomplishment. ”

The following is a transcript:

From 360 to venture industry

I was August 16, 2008 (from Qihoo 360) left, why remember so clearly, because that day is the day of Japanese surrender. Leaving the afternoon I received Jingwei founder Zhang Ying's phone, when Jingwei just started in China's business, Zhang Ying asked me to latitude and longitude, I feel that they are more suitable for entrepreneurship, and then said that you can learn to invest first, and then find the direction to start again. Other people say that life meets the noble, Zhang Ying is my noble, very lucky to meet him at that time, so into the creation circle began to communicate with the people in the circle.

From VC to Venture

Meet the Noble Lei

Later, an angel investment friend asked me if I wanted to see the Thunder army, I said too much, it is an idol-level character. At the end of 08, we met. At that time he asked me some questions, one of which is 360 development so quickly is my credit or Zhou? This question is actually very challenging, I said it is Zhou, although he did not care about me, but the company's structure is still very important, for me to save a lot of trouble, let me in a sound environment can devote myself to the product above, do not need to consider products other than things. Ray was always satisfied with the answer, through the answer to this question, he has a general understanding of me, but also know how I am thinking about the problem.

Ray always helped me a lot during my entire venture. I am in the entrepreneurial process of the first sentiment is you want to meet your noble, if no one to help you, nature can only be a slogan, met these two noble, I began to find their own way.

In fact, it was also very tangled. I met a few problems when I started my business. First, that time was just the financial crisis in America, I don't know if I can get the money. Second, although my position was 360 security guard General Manager, management of an independent business unit, but you know that before this I was a product manager, I do every day in the industry do not have much understanding of the whole, So leave the Qihoo, what direction to do really do not know.

When Ray always asked me how to start a business, to tell the truth I do not know, then answer me to do it first and then say, he said how do you do it, I said, anyway, I have a about 100,000 yuan, to find a team, in the suburbs of a house, the upper living people, the lower level of work, each month to send some living expenses, to find an aunt cooking, if you can last a year, Maybe things will change. This passage is actually more impress Rei, and then one of our internal speech, he also mentioned this point that my entrepreneurial determination is very big. I have never created the industry, nor how much money, since to do, can only do their best. Later, I really did this, when my wife did not work, the children only three months before the age, I sent them back to the home, and then recruit to start a business.

Choose the direction of entrepreneurship

The direction of how to choose, think for a long time, the most familiar is the security tool, but at that time promised the Qihoo 18 months do not do security. In 360 to do software management, found that there is a software called I see down load is very high, I think the picture processing still has a certain space, so made a can cow image. At that time, our goal is to defeat the light and shadow magic hand, because in doing 360 of the time before the download to do 1 million, then I think, we do a picture processing software, how to also get 500,000 bar.

At that time also overlooked 360 of the success in fact there are a lot of people and, although have their own efforts, but those more important. Ray always taught me, homeopathy, picture software itself is not a large classification of security, so it's the whole growth will not be like security software so fast, but at that time, our hearts are more urgent, we spent a year to download the cow image can be 100,000 per day, there is no promotion, mainly by virtue of some functions, do also can, But at that time the heart is very tangled, completely unable to live their own business.

Then in the small size of the team, and opened the second front, in addition to the cow image, but also did a cow look at the picture, now proved to be wrong, no matter when the business to do subtraction rather than do addition, at that time we call "with 360 and Yong", or have a snack high gas proud; In addition, our competitors did the United States Mito , it is CAI win investment, there are many promotional resources; their product managers are to be honest, they are not as beautiful as us, but their ideas are very creative, the processing of large pictures is very slow that he simply does not deal with large pictures, he turned the big picture automatically into 1280 below, specifically to meet the QQ show space user needs , and then came up with some eyes become big, skin white, add eyelashes such functions, I cock silk man, and do not show photos, to make such a function, it is too difficult.

So at that time I fell into a very deep thinking, I can put a security software to do so large download amount, do the picture software but do beauty Mito, think for a long time to find the answer. First, I'm not one of those Essio photos, if you as a product manager, you do not understand this line, no interest, you want to make good products, very difficult; second, I have not accumulated in this industry, to do the cow image before I do Internet Assistant, network cleaning This category, so no accumulation, One must have accumulated.

At that time I read a book called "Alien", the book has a theory that 10,000 hours of law gives me a lot of feelings.

Be a cow.

This is what I do in the process of cattle, the product, the channel to the user experience a new understanding. When you start a business, you can be an independent company, rather than under a company framework, there are many difficulties, such as financing, you have never talked about financing, also do not know VCs, how to talk, are a little groping, this time you have to do products this is very difficult, the complexity of the increase. The second is how you can transform from a product manager into an entrepreneur, and if you're a product manager you just need to think about where the button is and how this function is implemented. But if you are an entrepreneur, there are too many questions to consider, such as how much money you melt, how you spend your money, how your talent team builds, and how each monument gives you morale.

At that time, our team of 10 people in the east three ring of a two-bedroom office, at that time we are very difficult to recruit, others see you in the house inside the work, are unwilling to come, and even appeared in the morning just recruit come in the afternoon to go. In order to recruit people, I borrowed the investor's office. I told them in the interview, you see this is our investor's office, although our office is now very simple, but in the future we will become very strong, even if this is still a job interview when willing to come, a push to open the door of the company heart of people retreat.

You've never had a problem like this before in the framework of a big company, there is a recruit you how to manage, your team how to expand, when to spend money, when not to spend money, I now often reflect on the time is not to melt the money quickly spent.

Because 08 was a financial crisis, 09 was counted, so I was thinking about how to spend three years of my money. When I merged with Jinshan, I did not spend two-thirds of the money, I was very province, this money seems to be less money, in fact, is missing your entrepreneurial opportunities. When you really carry out the next round of financing, in fact, you do not spend the money is to waste your entrepreneurial opportunities, because you are not willing to spend money, you can not recruit good talent, you can not pay a good salary, your business expansion will appear problems. So we have a lot of problems in the process of entrepreneurship, is that you do not encounter the product. But the cow experience made me a product manager into an entrepreneur. To me this one day not to spend 10 yuan 20 yuan person, how to spend millions of RMB, still have the challenge.

The prohibition period after I began to do security, then Ray always know, said can not cattle with Jinshan network merge, you come to do this thing, so you can get a speeding growth. At that time was very excited, but the cows in such a difficult time, I put my wife and children home, now I go home to pick up children, children do not let hug, from a residential start-up, and now with the combination of Jinshan, that experience ....

But the heart is also thinking that the goal of entrepreneurship is to make a good product, don't say change the world, to meet your sense of achievement, you have a chance, now can become a research and development team, there are brands, there are teams, so that you can greatly reduce the risk of your entrepreneurial process, you will soon be able to warfare, The chances of success are still very great. When I spoke to the founding team, we thought of it as a huge financing, because a start-up company had to be well developed, had to finance it multiple times and then attracted a good team. At last I thought for a long time the merger was finalized. There are a lot of small stories here, I will not talk about time. From today's point of view, we are right in this step.

From the ox to the Golden Hill

Merging with Jinshan, I went through the transformation from how to manage a small team to manage a large company, because I was 360, the basic research and development team only 20 people, and then my entire management team not more than 70 people, when the merger, but the cow total only 70 people, and then Jinshan security about 400 people, Then the merger is a 500-person company, I only managed 70 people's team, at that time to manage 500 people's company, is also a big challenge. Judging from today's results, I am basically not a big mistake. For me, how to manage the big team, how to cultural integration, Beijing, Zhuhai, Zhengzhou, three real time management, in the management also learned a lot of things. And now the research team, as before the start of the same, then think good is at a point of constantly doing, a button how to put, an interface how to design, today we have such a team, there is such a scale, more than 150 million of users how to play the advantages of this company, How to do their own cards in the whole industry chain, and then in the entire positioning of their own to develop the user feel different products, is a huge challenge.

Jinshan Network after the merger of two years, I remember when I took over. Jinshan Poison PA's daily activity is about 7 million, now is 50 billion, from a product to the security guard, to the Cheetah browser, last year's income is about more than 300 million to achieve the revenue 100% growth, I believe that the future we will have better development.