Jinshan WPS Office Mobile version without fear of Microsoft free

Recently, Microsoft announced that its mobile version of the Office suite will be officially free. Previously, ipad users could download Microsoft's Office apps via Apple's App store, but had to pay for Office 365 subscriptions, with the Office365 home version paying $100 a year and a personal edition of $70 a year. Users can create or edit files only after they have been paid.

Today, the mobile version of Office is completely free. A friend on Sina Weibo launched a question "Microsoft Mobile Office free, what will you do?" "And @ me, my answer is very simply" continue to use WPS Office Mobile version.

Just like when Microsoft Office dominated the PC market, users were used to not wanting to switch to other Office software, even though the function was comparable to office, which was a Matthew effect. Today, Microsoft has also been penalized by the Matthew effect in the mobile market. The data shows that WPS has more than 60% of its share in China compared with similar products. Microsoft's Windows Phone struggled to get a poor 2.38% per cent of its global market share this October, even if it had already stopped updating its Symbian system. You know, as early as this April, Microsoft announced that Windows Phone was free, and it turned out to be the result.

By the same token, Microsoft now announces that mobile office is free, and old Ji estimates the same result. This is because the current mobile version of Office market share is also negligible, and can not be compared with Kingsoft's WPS Office Mobile version of 300 million users, even with the Apple iwork Mobile version of the installed capacity is far from the same. Who is going to use a mobile version of Office that is already unfamiliar when mobile users are used to the mobile office software? After all, mobile phone and PC operation and habits are not the same, the PC version of Office interface and the use of the way does not apply to mobile version.

The fact proves it. In the current domestic one of the mobile distribution channels, Tencent's "Application Treasure", Jinshan WPS Office Mobile version of the download volume of 32.91 million, and office mobile is only 27,000, the two are not at an order of magnitude.

And what about mobile office even if it's free? Its functionality is still very limited. For example, word in mobile office only supports basic editing features such as text formatting, add, and delete, and the advanced editing feature still requires Office 365 to be implemented. PowerPoint in Mobile Office only has simple features such as adding and editing slide notes, browsing slides in Thumbnail view, and WPS Office can directly edit slides.

Not that Microsoft's technology is not good, but Microsoft has become accustomed to the past, "one watch two slow three through" software development model, the past a Windows Vista operating system has been developed for five years, the launch of the time of day Lily has been cold! And now whether it is Google or Jinshan and other Internet companies, has long been accustomed to the "rapid development, small step iteration" software development model, and to maximize the user's views, and even let them participate in product definition and development, such a use of Internet thinking developed software, is the old Microsoft can match?

No wonder even the original Microsoft Asia Engineering executives Santa Xuan (Sun Shaw) also recently joined the Kingsoft Office software, and for Jinshan to create a new mobile office software. Although Microsoft is still a software giant, its products have not been able to impact any new internet companies because of its acclimatized to the new mobile Internet battlefield.

As early as a few years ago, the overall transformation of the Internet company's Kingsoft Office software has been a significant development. 2013, Jinshan Office software to achieve a revenue of 289 million yuan, an increase of 47% than in 2012. The first half of this year also achieved revenue of 132.4 million yuan, an increase of 30%.

and Kingsoft Office software in mobile Internet products--wps Mobile version of the success. As of this October, WPS Mobile version of the global cumulative user more than 300 million, of which overseas users 120 million, month active users 60 million, Google play has more than 230,000 five-star evaluation, and to maintain the ranking of similar products in the first position.

Therefore, Old Ji think, at this time, Microsoft Mobile Office free, can only brush the existence of feeling, I am afraid even this is difficult.