Jinshan Zhanghongjiang: Open four keys to the door of mobile internet

Source: Entrepreneur Net Author: Zhanghongjiang (Golden Hill Software CEO)

In the 2012, under the influence of Microsoft, Amazon, Google and other international giants, the landing of cloud computing platform in China began to have substantial progress. These cloud computing platforms are not only serving the Internet terminals, but also serving the mobile internet terminals, which solves the problem that the data synchronization and the user application experience consistency among all the terminal devices belong to the mobile internet cloud era has come.

In the 2012, mobile Internet terminals represented by smartphones were the first to surpass laptops and desktops as the most mainstream Internet devices belonging to the mobile Internet's light terminal era.

In the 2012, the number of mobile internet users in China surpassed the number of Internet users for the first time, and became the main body of netizens.

In the 2013, we will be more acutely aware of the great changes brought about by the mobile Internet. For traditional internet companies, this year will be their transition to the mobile Internet, a key year, whether the opportunity to get ahead, will become the key to the success of the transition, we need to pay special attention to the following four areas.

First, in the mode of thinking to always maintain the "entrepreneurial" mentality. My understanding of entrepreneurship is not formal, but content. In the mobile internet world, users need more creative, fun, and easy-to-use software products that make up what is commonly said as a product user experience.

For mobile internet users, they primarily use fragmented time to consume our products, so it is impossible to have too much energy and patience to learn how to use them, and if our product is designed to be too complex, it is likely to lose a potential user within 10 seconds. Easy to use is the first step to retaining users, is a foundation; More importantly, our products must have new play, enough creative content and rich interesting interaction, so that the products can stand out.

This shows that we need to completely rid the traditional Internet product design concept, it is possible to deal with the mobile internet era of user needs. Therefore, it is very important to start a new business in the mode of thinking, we must put down the high posture and reformat our brain.

Second, the user experience is the first requirement to abandon the transplant. In the mobile internet age, the mode of thinking to change, the product form will naturally change, and the mode of thinking similar, this change is not "tinkering" style, but to be demolished. So don't have the idea of porting PC products to mobile terminals, even between different types of mobile terminals like tablets and smartphones, or between different types of operating systems such as iOS, Android, and Windows phone, which will directly lead to a drop in user experience.

All product designs must be based on the user experience as the first requirement and ensure the design principles of mobile first. Think about the Instagram, Flipboard and other mobile internet nouveau riche, where did they start? They started with mobile apps and didn't even have a traditional Internet portal, which is the face and mode of mobile Internet products.

Third, the use of "small step fast, rapid iterative" type development, so that users continue to see the progress of products and services. Software products in the mobile internet age require developers to be faster, and what I say faster is not simply to improve unit time efficiency, but to change the development model, to adopt a more effective "agile development" approach, to shorten the pace of each iteration, thereby increasing the frequency of iterations and sprints. In the past, for traditional internet companies, the sprint may have been one months, and it must now be shortened to one week.

On the one hand, this allows us to be faster and publish newer versions more frequently, and make more effective use of trial and error opportunities to continuously improve products; On the other hand, in a rapidly changing market environment, users tend to be more confident of those newer and more timely products, that is to say, the rapid updating of the version is also one of the important means to improve user stickiness

In the Agile development model, we need to focus on the role of product managers, who can more effectively coordinate the relationship between user needs and development, and even the development team. For development itself, we should pay more attention to result-oriented and improve efficiency.

Four, it takes time to achieve business value with traffic. Looking back on the development of the software industry over the years, the initial use of CDs, DVDs as media to gain, and later the internet gradually become a new sales channel, now, the application store has become the mainstream of the mobile internet era, we through the application of fees, application fees or the application of advertising to obtain profits. But these are far from enough, users need free products, need to enjoy the services not discounted, therefore, the mobile internet era needs a more diversified business model, how to turn traffic into revenue, is every traditional internet enterprises need to face major problems.

But until then, we need to be more eager to figure out how to improve traffic. For mobile internet business, we must first through effective means of promotion and improve the user experience to improve product flow, stable user groups for the social mobile Internet, users will become an important prerequisite for user stickiness. Then, the flow of traffic to achieve business value is a matter of the case.

2012 is a challenging year for most traditional internet companies, as is the case with Kingsoft software. Lead Jinshan software to mobile internet transformation makes me feel very excited, because the mobile internet for Kingsoft Software opened a door, through this door, the new Jinshan will have the opportunity to become the industry leader. But before that, we have to find the key to open this door, the four points mentioned above are my most important experience in this year, they will become the traditional Internet companies open mobile Internet door four keys.